Is an innovation strategy the answer for renewal
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Is an innovation strategy the answer for renewal

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Presentation at the Marcus Wallenberg Prize seminar

Presentation at the Marcus Wallenberg Prize seminar

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  • This presentation has a short and a long version. The short version is simply this – NO! An innovation strategy is not sufficient, but it is a prerequisite to answer to the demand for renewal

Is an innovation strategy the answer for renewal Is an innovation strategy the answer for renewal Presentation Transcript

  • Is an innovation strategy the answer to the demand for renewal? Bengt Järrehult, SCA/LTH No … it is a prerequisite, but it’s not sufficient…
  • The winning games change with time…. The ontologies change with time…. 1980 1990 2000 2010 Known & Ordered Best practice, SOPs Sense – Categorize – Respond Knowable & Complicated Analytical/Reductionistic Sense – Analyze – Respond Unknowable & Complex Pattern recognition/Experimental Probe – Sense – Respond Validity for success Year Inspired by Dr Dave Snowdon Cynefin/IBM, ARK Group Annual Knowledge Management Conference London, 14 Nov 2002
  • Two types of innovation strategies Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton
  • Play both games simultaneously! Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton
  • Play both games simultaneously! Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton Grasping of and commitment to Innovation.
  • Play both games simultaneously! Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton Grasping of and commitment to Innovation. Integration of risk-taking and change into the company culture .
  • Play both games simultaneously! Grasping of and commitment to Innovation. Integration of risk-taking and change into the company culture . Matching the Innovation strategy to the overall Business Strategy . Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton
  • Play both games simultaneously! Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton Grasping of and commitment to Innovation. Integration of risk-taking and change into the company culture . Matching the Innovation strategy to the overall Business Strategy . Securing a balance between creativity and value capture for maximized ROI .
  • Play both games simultaneously! Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton Grasping of and commitment to Innovation. Integration of risk-taking and change into the company culture . Matching the Innovation strategy to the overall Business Strategy . Securing a balance between creativity and value capture for maximized ROI . A well functioning Innovation framework, bringing insights/ideas forward.
  • Play both games simultaneously! Grasping of and commitment to Innovation. Integration of risk-taking and change into the company culture . Matching the Innovation strategy to the overall Business Strategy . Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton Securing a balance between creativity and value capture for maximized ROI . A well functioning Innovation framework, bringing insights/ideas forward. Utilization of Innovation Networks, both internal and external .
  • Play both games simultaneously! Grasping of and commitment to Innovation. Integration of risk-taking and change into the company culture . Matching the Innovation strategy to the overall Business Strategy . Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton Securing a balance between creativity and value capture for maximized ROI . A well functioning Innovation framework, bringing insights/ideas forward. Utilization of Innovation Networks, both internal and external . Protection of new initiatives that are different from the norm .
  • The 5 parts of the Innovation strategy
    • Why?
    What? How? Who? When? Why? Why?
  • The 5 parts of the Innovation strategy
    • What?
    Why? What? How? Who? When?
  • The 5 parts of the Innovation strategy
    • How?
    Why? What? How? Who? When? How much?
  • The 5 parts of the Innovation strategy
    • Who?
    Why? What? How? Who? When?
  • The 5 parts of the Innovation strategy
    • When?
    Why? What? How? Who? When?
  • Summary - the answer to the demands for renewal
    • Notice the difference in world perception and suitable games
    • Play-Not-To-Lose and Play-To-Win applying both chess and poker
    • Use the 7 World Class Principles of Innovation in your strategy
    • Get all the 5 elements in the Innovation Strategy clarified
    • Do not plan too much – learn by doing it iteratively - NOW
  •