This slideshow details the basic information about the services you can procure from Egality Communities, an Outsourced Marketing Support and Social Media Management company.

1. Bringing your community to life…
…with a new style of outsourced marketing!

2. Part Four:
The Marketing Tools
Part Three:
Messages & Content
Calendar
Part Two:
Segmentation &
Avatars
Part One:
Branding
Choose your service, or just click through the
slides…
The Egality Consultancy
Process
The Best One
Our Even Better
One
The Good One
The Basic Package
Marketing Support
Packages
Outbound
Community
Development
Inbound
Community
Management
Social Media
Management Packages
Bespoke Marketing
Requirements

3. The Egality Consultancy ‘Process’ – What is it?
A Marketing Orientation & Plan: ‘A Process’
You are about to be guided through a tried and tested consultancy process, to improve
your business and help provide you with the success you deserve. This process is unique
to Egality Ltd, and has been developed and delivered successfully time after time by Ben
Timberley BA(Hons) the founder and owner of Egality Communities.
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Whilst appearing simple on this document, the process takes years of
experience and lots of dedicated study to be able to deliver in a successful
and meaningful way.
Once the process has been completed, you will have access to a full report
providing you with a roadmap, and important details that will save you
money, time and headaches when taking your organisations marketing to the
next level.

4. The Egality Consultancy ‘Process’ Part One
THE BRAND
Do not underestimate what your business REALLY IS. Even if your business is ‘unbranded’,
it is STILL A BRAND.
In the opening section of the process, we work with you to identify what your business
‘is’, both in perception by you and your customers, and in reality on the ground. If the two
do not match up, we’ll provide you with a guide and tools to overcome these differences.
Most of all, we’ll help you to identify the key ‘essence’ of what your organisation needs to
BE to win the hearts and minds of your customers.
*This session generally requires a half-day time-slot.
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5. The Egality Consultancy ‘Process’ Part Two
SEGMENTATION & AVATAR CARDS
Are you spending your time selling and marketing to the wrong people? This is a crucial
question that if unanswered, can sink your business. In this part, we answer this question.
First we ensure that your products or services are being aimed and positioned correctly
on a broad level. Then, we get into the detail about exactly what sort of ‘personas’ you
should be aiming at - then we answer the why and the how.
The outcome of this will be an easy to read segmentation map, with a set of
‘cards’ known as “Avatar Cards”. These reports will literally spell out who to sell
to and communicate with, they’ll answer why, and how best to achieve success
with them. This session generally requires a half-day time-slot.
*This session generally requires a half-day time-slot.
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6. The Egality Consultancy ‘Process’ Part Three
AVATAR MESSAGES & CONTENT CALENDAR
At this point, we get down to investigating and fine-tuning the different messages you’ll
be transmitting. We’ll make sure that they are suitable for your newly minted segments
and personas as displayed on the Avatar Cards.
Once we’ve got a good base of key messages to get out there, we’ll help you plan them
into a ‘Content Calendar’. This calendar will form a central pillar of your marketing for
the next 12 months, and allow you to plan out your marketing content well in advance -
and if we are quick enough, we can get it all written into the plan on the day!
This is a serious piece of work, which will need your key staff involved all of
the way through. This session generally requires a full day slot.
*This session generally requires a full-day time-slot.
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7. The Egality Consultancy ‘Process’ Part Four
THE TOOLS
Why do so many organisations build a website first, and only then decide what to use it
for or what to say on it? Doesn’t that strike you as odd? It’s worse than odd, it’s bad for
business.
In this section we help you take the work from parts one, two and three; and turn them
into specifications for tangible, practical tools such as websites, social media, exhibitions,
leaflets and more.
We focus on helping you maximise your return on investment in marketing by
using open-source software and practices, sustainable direct marketing
options, and dynamic open-minded suppliers. This session generally requires a
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8. Egality Marketing Support Packages
We have four monthly marketing support packages. Before taking one of the below
packages, the Egality Consultancy Process must be engaged to be able to build the strategy
behind the package.
• The Basic Package: £355 per calendar month.
• The Good One: £725 per calendar month.
• The Even Better One: £1,000 per calendar month.
• The Best One: £2,420 per calendar month.
*Each package can have a social media bolt-on included from £500 per month.
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9. Egality Marketing Support Packages
The Basic Package: £355 per calendar month (6
Months)
• 2 x Professionally written Blogs / Articles for your organisation each month.
• Two Hours of website update / maintenance / SEO work each month.
• Two Hours of multi-purpose marketing ‘time’ from our consultant. Use it for advice,
general marketing help, or on a specific communication or task.
*Each package can have a social media bolt-on included from £500 per month. This
includes:
- FREE Social media profile setup (Worth between £250-£500)
- FREE Two hour initial content calendar setup session. (Worth £125)
- FREE Monthly two hour review session in-person. (Worth £125)
- FREE Unlimited support for social media via email. (Because we’re nice)
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10. Egality Marketing Support Packages
The Good One: £725 per calendar month (6 Months)
• 4 x Professionally written Blogs / Articles for your organisation each month.
• Three Hours of website update / maintenance / SEO work each month.
• Two Hours of multi-purpose marketing ‘time’ from our consultant. Use it for advice,
general marketing help, or on a specific communication or task.
• 2 x Emailers created and sent per month using Mailchimp. (FREE Template setup
included.)
*Each package can have a social media bolt-on included from £500 per month. This
includes:
- FREE Social media profile setup (Worth between £250-£500)
- FREE Two hour initial content calendar setup session. (Worth £125)
- FREE Monthly two hour review session in-person. (Worth £125)
- FREE Unlimited support for social media via email. (Because we’re nice)
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11. Egality Marketing Support Packages
The Even Better One: £1,000 per calendar month (12
Months)
• 4 x Professionally written Blogs / Articles for your organisation each month.
• Three Hours of website update / maintenance / SEO work each month.
• Two Hours of multi-purpose marketing ‘time’ from our consultant. Use it for advice, general
marketing help, or on a specific communication or task.
• 2 x Emailers created and sent per month using Mailchimp. (FREE Template setup included.)
• Four Hours of professional PR support from Mancroft Communications.
*Each package can have a social media bolt-on included from £750 per month. This includes:
- FREE Social media profile setup (Worth between £250-£500)
- FREE FULL DAY Content calendar setup session. (Worth £525)
- FREE Monthly two hour review session in-person. (Worth £125)
- FREE Unlimited support for social media via email & telephone. (Because we’re nice)
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12. Egality Marketing Support Packages
The Best One: £2,420 per calendar month (12 Months)
• 12 x Professionally written Blogs / Articles for your organisation each month.
• Nine Hours of website update / maintenance / SEO work each month.
• Eight Hours of multi-purpose marketing ‘time’ from our consultant. Use it for advice, general
marketing help, or on a specific communication or task.
• 4 x Emailers created and sent per month using Mailchimp. (FREE Template setup included.)
• Eight Hours of professional PR support from Mancroft Communications.
*Each package can have a social media bolt-on included from £750 per month. This includes:
- FREE Social media profile setup (Worth between £250-£500)
- FREE FULL DAY Content calendar setup session. (Worth £525)
- FREE Monthly two hour review session in-person. (Worth £125)
- FREE Unlimited support for social media via email & telephone. (Because we’re nice)
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13. Egality Social Media Management Packages
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Each of these packages is
designed to be flexible to
your situation. The price is
per calendar month, and
the grades indicate the
balance of outbound
versus inbound work. If
you would like to learn
about the difference
between the two, please
view the next slides.
*Each grade of social media work equates to 7 hours of work per calendar month, and is
valued at £250 per grade. This time is applied as necessary to provide you with social

14. Egality Inbound Community Management
What is it?
This is what we do inside your online ‘social bubble’. When people have already arrived, this is
what they get presented with from your social media profiles:
• On your behalf, Egality provides great customer service via your social media platforms.
• Your customers and fans will have their buying signals responded to via your social media.
More sales!!!
• Because of our efforts there will be regular conversations, debates, laughs and shared
experiences had by your fans, within your social media ‘bubble’.
• We will create content both within and outside of social media, that engages, interests and
entertains.
• Your social media estate will be managed and looked after for you – no hassle, no fuss.
*for more detail, ask us for our product information sheet.
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15. Egality Outbound Community Development
What is it?
This is the bit most people get wrong. We go out and ‘grab’ new fans and followers on your
behalf, and help them come back to your ‘bubble’. We also make your content go out further
across the internet…
• We research where your fans and customers like to hang out online, and we go there to plug
your community in to theirs. It is surprisingly effective.
• We ‘syndicate’ your content across the web, so that it generates more leads, and more likes!
• Having an online community within social media is great – but without promotion, it’ll run
out of new blood to make it fresh. We take care of this for you.
• We can deliver specific campaigns and efforts easily using this approach – ask us how.
• Your social media empire will be grown sustainably & authentically for you, with no hassle.
*for more detail, ask us for our product information sheet.
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16. Bespoke Marketing Packages
We can do it YOUR WAY if you like…
We offer pre-made packages of our work, but we can also tailor them, or create something
completely bespoke for your organisation – there are three areas that we can do this in:
• CONSULTANCY: If you want our consultant to work with you, but not in the normal ‘process’
capacity; then let us know and we’ll set up a bespoke arrangement for you.
• MARKETING SUPPORT: If you don’t want one of our packages, but still need support, let us
know and can create your very own tailored package just for you.
• SOCIAL MEDIA MANAGEMENT: We’ll always work to our graded system in social media, but
if you’re needing a different grade setup from our packages, let us know and we’ll make one
for you.
Whatever you need, TALK TO EGALITY, and we’ll make a solution for you!
Often if we can’t do it (which is rare) then we’ll know someone who can.
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17. Which service would you like? Talk to us!
You’ve seen what we can do. Now let us do it for you.
Contact Ben at Egality on:
07739 469782 (Mobile, because he’s often out doing his thing!)
Or by Email:
ben.timberley@egalitycommunities.com
www.egalitycommunities.com
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