This slide deck overviews predictions from Battery Ventures' executive in residence Jonathan Sills regarding what 2015 has in store for native ads, TV and email marketing. Read his corresponding TechCrunch article here: http://techcrunch.com/2014/12/27/native-ads-tv-and-email-in-2015/.

1. NATIVE ADS,
TV & EMAIL
Marketing Predictions
& Provocations for 2015
FEATURED DEC. 27, 2014 IN

2. PREDICTIONS FOR
WHAT MARKETERS
SHOULD ANTICIPATE
IN 2015

3. Google will offer a
CUSTOM
AUDIENCES
solution, analogous
to Facebook’s.
NO. 1
ACTIVITY
"I'm looking for the company"
"The company's looking for me"
IDENTITY

4. NO. 2
Despite attempts to create
programmatic platforms &
household-specific solutions,
MOST TV ADS
will continue to be
BOUGHT LINEARLY. ADS
BUY THE BOX
BUY THE AD TIME

5. Large publishers serving
NATIVE ADS
through third parties will
take the business
IN-HOUSE.
NO. 3
MARGINS SHARED
MARGINS KEPT

6. NO. 4
Mobile-centric
CRM solutions
will make inroads as an
alternative to email
for companies reaching
their customers.
1

7. Apple’s Watch
will pave the way for
marketers thinking about
new opportunities
CREATED BY
“the Internet of everything”.
NO. 5
Hey you!

8. CLICK BELOW FOR MORE
TECHCRUNCH ARTICLE POWERED BY BATTERY
@JONATHANSILLS