M   E   D   I   A   &   E   V   E   N   T
1
M&E      2
M&E                              Communication whose purpose is to inform potential customers about products andhe Adverti...
M&E      4
M&E         “When you want something, all the universe conspires in helping you to achieve it.”      “Quand on veut une ch...
M&E      Nous avons le plaisir de vous presenter,                                 We are pleased to introduce to you,     ...
M&E                                                    Executive Creative Director (CEO)                                  ...
M&E                                                                                            Commercial Director        ...
M&E                     Outdoor Advertising               (Billboards construction, billboard rental,                     ...
M&E                                       Àllo,                                       J’m’appelle 10dier,                 ...
M&E      Outdoor advertising 11
M&E      Indoor signage                       12
M&E      In house      Printing      Commercial Printing 13
AVAILABLE BILLBOARD SPACESM&E      GREATER ACCRA REGION      1.    ACCRA GIRLS 5X10V                      41.   NUNGUA TEM...
M&E 15
M&E      16
M&E17
M&E      It’s a consurcium of young and dynamic talents             Il s’agit là, du consortium de jeunes et      coming f...
M&E19
M&E      And we are most likely the biggest dreamers ever.           Et nous sommes de grands rêveurs      We blindly beli...
M&E21
M&E      W      We detected some needs from our client across              Nous avons detecté un besoin sur le continent  ...
M&E                                        Christophe Zucconi                                        Paris France      Sun...
M&E      The network principle is simple.                                     Le principe du réseau est simple.      It’s ...
M&E      MEN   WOMEN   WHAT??                         Be di ffere nt !!25
M&E      It has been proven that the consumer is              Il a été prouvé que le consommateur est      exposed to over...
M&E          1      1      1              28
M&E27
M&E       24  hrs      +233261609278      www.batonrouge.com      Hurry we waitin... xoxo 29
2M&E      ( Production prints, Tv commercials & Music videos )                                                            ...
2M&E      ( Production prints, Tv commercials & Music videos )                                                            ...
Baton Rouge Manuel 2011
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Baton Rouge Manuel 2011

  1. 1. M E D I A & E V E N T
  2. 2. 1
  3. 3. M&E 2
  4. 4. M&E Communication whose purpose is to inform potential customers about products andhe Advertiser is currently a daily tabloid-format newspaper published in the city of Adelaide, South Australia. Fi ntly daily tabloid-format newspaper published in the city of Adelaide, So E notices to increase consumer desire Communication whose purpose is to inform potential customers about products and servicesAdvertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. ... 3
  5. 5. M&E 4
  6. 6. M&E “When you want something, all the universe conspires in helping you to achieve it.” “Quand on veut une chose, tout lunivers conspire à nous permettre de réaliser notre rêve.” 5
  7. 7. M&E Nous avons le plaisir de vous presenter, We are pleased to introduce to you, BATON ROUGE MEDIA & EVENT LTD BATON ROUGE MEDIA & EVENT LTD Une agence de publicité enregistrée au an advertising agency duly registered Ghana avec des bureaux placés au No. 4, in Ghana with its office located at No. 4, Keta Close, Nima Residential Area Keta Close, Nima Residential Area et au 16-18 grayhill Golden gate, East Airport. and 16-18 grayhill Golden gate, East Airport. Classifié par la AAG Registered with the AAG Notre compagnie offre Our company currently offers une “Solution publicitaire et Marketing” complète a “Complete Advertising / Marketing Solution” service Dans les domaines de la Gestion de comptes, in the areas of Account Management, Media Planning, Planification des medias, Evènementiel, Strategie, Event Organization, Creative Strategy, Achat d’espace, Campaignes publiciaires, Media Buying, Advertising Campaigns, Panneaux, Imprimerie commerciale Outdoor and Indoor signage, et publicité par SMS. Commercial printing and Bulk SMS advertising. 6
  8. 8. M&E Executive Creative Director (CEO) Selom Eric Dossou-Yovo is Ghanaian with French citizenship. Formal MCSE, Copywriter/Art director, Film director. Fluent in french, english & spanish. Worked for FCB, TBWA, Afrikings, ZK, Ogilvy, Publicis. In South africa, Tanzania, Kenya, DRC, Gabon, Senegal, Ivory Coast & Ghana. Performing on a wide range of brands across the continent, such as: Vocacom, Vodafone, Celtel, Warid, MTN, Heineken, Nestlé, FNB Ecobank, Lokin lottery, Toyota, Smart-Mercedes and more... This companyny is led by a team of highly motivated and success Account Managing Director oriented business executives Edenkema Kwame Blay is Ghanaian with Australian citizenship. with vast industry knowledge and experience. A former student of Adisadel College, Cape Coast and a graduate from the University of Sydney, Australia, where he majored in Government We guarantee advertising, event management and International Relations, Sociology and Spanish. He also established a self-owned office equipment and public relations solutions for businesses distribution company whilst in Australia. and brands in every sector of the economy.. Event Management Director Evita Maureen Dossou-Yovo Cette compagnie est dirigée par de jeunes is Ghanaian with French citizenship. A former student of Royal Holloway, United Kindom, where she performed with cadres dynamiques. Ayant une parfaite severals international intitutions such as: CWC Group Ltd , Caterpillar (Unatrac, compréhension et analyse du phénomène Independent Talent (formerly known as ICM)) Market Probe Europe, Research Now Plc, C.I.I.F.A.G. Law Firm. “Branding” pour toutes les couches Macro-Micro socio-economique de l’arène Panafricaine. Financial Director David Edwin Dossou-Yovo is Ghanaian with French citizenship. A former student of Université de Quebec, in Canada, where he majored in economic & finances. Young executive at HSBC Quebec for the past two years. 7
  9. 9. M&E Commercial Director Osei is a Ghanaian citizen. Client service Manager Patrick Armerding is Togolese with French citizenship. School of Music in Paris. Fluent french and english. Formal Manager in restauration. Formal executive marketing & sales for la FNAC in paris. Production Manager Jason Nana Boateng Gyimah is a Ghanaian citizen. Vice President of Phamous Film with a formation into film production. This structure allowed him to carry 5 VMA awards in 2010 (Best videos, best special effects) as well Ghana music awards in 2008, 2005 & 2003. Jason Nana strives for a new challenge in africa: Making Africa’s Advertising work, the new world trend-setter. Business Development Manager Otovi Hedwig Anthony is Ghanaian with French citizenship. Formal executive under Butros Galli for the francophonie in france for 20 years. Been running an interior decoration structure in South Africa, Togo & Ghana. Photography department Barrack Capture is Ghanaian with French citizenship. Formal MCSE, Copywriter/Art director, Film director. Fluent in french, english & spanish. Worked for FCB, TBWA, Afrikings, ZK, Ogilvy, Publicis. In South africa, Tanzania, Kenya, DRC, Gabon, Senegal, Ivory Coast & Ghana. Performing on a wide range of brands across the continent, such as: Vocacom, Vodafone, Celtel, Warid, MTN, Heineken, Nestlé, FNB Ecobank, Lokin lottery, Toyota, Smart-Mercedes and more... 8
  10. 10. M&E Outdoor Advertising (Billboards construction, billboard rental, Indoor Signage Our indoor signage bus stop branding, banners, building signage, and construction department flag poles, street light poles and 2D billboards). is the most innovative and efficient available, We currently have billboard sites in every region with completed signage for various clients of the country and can construct at an agreed including Accra Mall, upon location on client request Pippas Health Spa and Chocopain. and at the best pricing. Creative Strat & Execution Brands and target market are carefullly studied in order the sharpen your edges and maximize your competitiveness in the market. Fresh approach and unique experience of the region (22countries) Media Buying based on our partnership with Commercial Printing Western Publications Ltd, publishers of Daily Guide, we manage our own printing press and machinery. Business Guide, and NewsOne This allows us to produce all your commercial printing work amongst other publications, (brochures, fliers, calendars, magazines, newsletters, the Multimedia Group (Joy FM, Multi Tv, Adom Fm etc), invoices, receipt books etc) at the best pricing GTV, VIASAT, Citi Fm and SKY Digital with delivery times we offer advertising with these companies at the most competitive pricing available. 9
  11. 11. M&E Àllo, J’m’appelle 10dier, Nous sommes le dimanche 10, du 10ième mois de l’année. Il est 10h00 et mon 10sque favoris 10ffuse 10scrètement un morceau qui était oublié et 10sparu depuis 10 mois déjà. Tout à coup, je suis 10strait par mon téléphone qui sonne de manière 10scontinue. C’est une fille en ligne, 10strait par sa voix féminine, 360 Degrees je 10scerne à peine son prénom qu’elle répète désespèrement. Cette fille, je la connais! On 10scute depuis 10 jours maintenant. A 10re vrai, j’l’ai rencontrée en 10scothèque. Elle avait l’air 10sponible. 10scrète mais 10spo. mais ça...c’est 10scutable! 10 minutes, 10 mots, 10 sourires plus tard, elle me demande elle me demande 10 milles francs de crédit et 10sparaît. Mais le truc, c’est que comme moi, elle a un numero Warid. Et entre nous, s’appeler c’est complètement gratuit, Print, tv, radio & actications depuis 10 jours maintenant. (10jours) Alors la10scipline non merci, PROMO elle et moi... Ça 10scute GRATIS ! PARLEZ 10 JOURS GRATUIT. - Rechargez votre téléphone avec 2000FCFA de crédit - Envoyez “GRATIS” au 117 pour l’activer et - Apellez Warid - Warid gratuitement pendant 10 jours. Creative Strat & Execution 10
  12. 12. M&E Outdoor advertising 11
  13. 13. M&E Indoor signage 12
  14. 14. M&E In house Printing Commercial Printing 13
  15. 15. AVAILABLE BILLBOARD SPACESM&E GREATER ACCRA REGION 1. ACCRA GIRLS 5X10V 41. NUNGUA TEMA BEACH ROAD 5X10H 13. MANYHIA 5X10H 2. ACCRA NSAWAM ROAD 5X10H 42. NUNGUA TEMA BEACH ROAD 5X10H 14. MANYHIA 5X10V 3. ADA JUNCTION 3X6V 43. NUNGUA TEMA BEACH ROAD 5X10V 15. OBUASI ROAD 5X10H 4. AFRIKIKO-BEHIND HFC 5X10V 44. NUNGUA TEMA BEACH ROAD 5X10V 16. OBUASI ROAD 5X10H 5. OBASANJO WAY 45. ODORKOR POLICE BARRACKS 5X10H 17. SANTANSI ROUNDABOUT 5X10H 6. OBASANJO WAY 46. OLD FADAMA 5X10H 18. SANTANSI ROUNDABOUT 5X10V 7. C.I.D H.Q 3X6V 47. OSU LA ROAD 3X6H 19. STADIUM ROAD 3X6H/V 8. DANSOMAN RUNDABOUT 5X10H 48. OSU LA ROAD-AFRIKIYAH 3X6V 20. SUAME RUNDABOUT 3X6H 9. G.I.S.-AFRIKIYAH 3X6V 49. RAWLINGS PARK 3X6H 21. SUAME RUNDABOUT 5X10H 10. GOLD HOUSE 5X10V 50. RING ROAD-EAST 5X10H 22. SUAME RUNDABOUT 5X10V 11. GRAPHIC ROAD 5X10V 51. SPINTEX RD 5X10H 23. SUNYANI ROAD 5X10H 12. HOSPITAL ROAD 3X6H 52. SPINTEX RD 5X10H 24. SUNYANI ROAD 5X10H 13. HOSPITAL ROAD 5X10V 53. SPINTEX ROAD-BEHIND NEXANS 3X6H 25. TECH ROAD 5X10H 14. HOSPITAL ROAD RUNDABOUT 5X10V 54. SPINTEX ROAD-BEHIND PZ 5X10V 15. JAWAHERNAL NEHRU 5X10V 55. TEMA AKOSOMBO ROAD 5X10H 16. JAWAHERNAL NEHRU 5X10V 56. TEMA AKOSOMBO ROAD 5X10V WESTERN REGION (TAKORADI) 17. JOSIFBOZTITO 3X6H 57. TEMA HABOUR RUNDABOUT 5X10H 18. JOSIFBOZTITO 3X6H 58. TEMA HABOUR RUNDABOUT 5X10V 1. PAA GRANT CIRCLE 5M X 10M 19. JOSIFBOZTITO 3X6N 59. TEMA VALCO RUNDABOUT 3X6H 2. PAA GRANT CIRCLE 5M X 10M 20. KANDA HIGHWAY 5X10H 60. TEMA VALCO RUNDABOUT 3X6V 3. PAA GRANT CIRCLE 5M X 10M 21. KANDA HIGHWAY 5X10V 61. TEMA VALCO RUNDABOUT 5X10V 4. PAA GRANT CIRCLE 5M X 10M 22. KANESHIE FIRSTLIGHT 5X10H 62. TETTEH QUASHIE INTERCHANGE 5X10V 5. KWAME NKRUMAH CIRCLE 5M X 10M 23. KWAME NKRUMAH AVENUE 5X10H 63. WEIJA KASOA ROAD 5X10 H 6. KWAME NKRUMAH CIRCLE 5M X 10M 24. LA BEACH SIDE 5X10V 64. WEIJA KASOA ROAD 5X10H 7. KWAME NKRUMAH CIRCLE 5M X 10M 25. LA ROAD SOUTHERN COMMAND 5X10H 8. KWAME NKRUMAH CIRCLE 5M X 10M 26. LEGON ROAD 5X10V 9. HARBOUR ROUND ABOUT 27. LEGON ROAD 5X10V ASHANTI REGION 28. LEGON ROAD 5X10V 29. LIBERATION ROAD 5X10V 1. AHUDWO ROUNDABOUT 3X6H NOTES; 30. LIBERATION ROAD 5X10V 2. AHUDWO ROUNDABOUT 5X10V 31. LIBERATION ROAD-BEHIND PZ 5X10V 3. AHUDWO ROUNDABOUT 5X10V 1. OTHER REGIONS LIST AVAILABLE ON REQUEST. 32. LIBERATION ROAD-BEHIND SAMSUNG 5X10V 4. AIRPORT RUNDABOUT 5X10V 2. AVAILABLE SPACES REGULARLY CHANGE AS 33. LIBERATION ROAD-NINASH 5X10V 5. BANTAMA 5X10V CONTRACTS EXPIRE AND NEW ONES ARE SIGNED. 34. MINISTRIES POLICE STATION 3X6H 6. BEKWAI ROAD 5X10H THE ABOVE LIST THEREFORE SERVES 35. MOTOWAY RUNDABOUT 5X10V 7. EJISU 5X10H AS A GENERAL GUIDE. 36. MOTOWAY TEMA END 5X10H 8. GEORGIA HOTEL 5X10V 37. MOTOWAY TEMA END 5X10H 9. KEDJETIA 5X10H 38. MOTOWAY TEMA END 5X10H 10. KONOGO 5X10H 39. MOTOWAY TEMA END 5X10H 11. MAMPONG ROAD 5X10H 40. NORTH KANESHIE-NINASH 3X6V 12. MAMPONG ROAD 5X10V Media buying 14
  16. 16. M&E 15
  17. 17. M&E 16
  18. 18. M&E17
  19. 19. M&E It’s a consurcium of young and dynamic talents Il s’agit là, du consortium de jeunes et coming from every corners of the globe, sharing dynamiques professionnels venant des quatre the same love and passion for what we call: coins du monde, partageant l’amour et la même “PURE CREATIVITY” for a new African nation. passion pour “LA CREATIVITE” à l’état pure pour notre nation africaine. 18
  20. 20. M&E19
  21. 21. M&E And we are most likely the biggest dreamers ever. Et nous sommes de grands rêveurs We blindly believe in the concept of Nous croyons dur comme fer “The Big Idea” au concept de “L’idée”! A Big Idea can change the course of history. Une idée peut changer le cours de l’histoire. It changed our life and will without a doubt Elle a changé nos vies et changeront change yours. sans aucun doute les vôtres. C’est The core of a creative is to bump into l’essence même du créatif par définition. your habits, comfort zone and beliefs. Bousculer vos habitudes et vos croyances. Let us guide you... Laissez nous vous guider... 20
  22. 22. M&E21
  23. 23. M&E W We detected some needs from our client across Nous avons detecté un besoin sur le continent the continent. There is a major lack when it comes au niveau des annonceurs, une carence en terme to alternative solutions into creative communication. de choix de solutions creative. Des compagnies, Companies with or without performent Ad agencies, payant déjà les services d’une agence mais resulting in a major effeciency slow down. f n’obtenant pas la pertinence désirée. W We want to offer a new platform with f Nous vous offrons une interface avec des f fresh, simple, ponctual, pertinent and idées fraîches, simples, rapides, agressives financially attractive solutions. et financièrement avantageuses Just like... a ADVERTISING FASTFOOD F Comme... un FASTFOOD PUBLICITAIRE F T 22
  24. 24. M&E Christophe Zucconi Paris France Suneeta Olympio New York U.S.A Kaliko Lagos Nigeria Selom Eric Dossou Gilles Kimani Accra Ghana Nairobi Kenya Rodin Mulumba Kinshasa D.R.C Zack Modirula Jbh South Africa Craig Marais C.Town South Africa 23
  25. 25. M&E The network principle is simple. Le principe du réseau est simple. It’s not a conventional advertising agency Pas une restrainte agence de pub à votre disposition we give you, but the entire world expertise at mais une expertise mondiale pour s’exprimer your disposal. Every project will be studied sur vos besoins. Tous les projets sont etudiés and developped from several angles. sous differents points de vue géographique, In order to offer you a true diversity and afin de vous offrir une diversité optimale. approach at your end. Arrêtons de penser à petite échelle. Let’s stop thinking in a narrow scale. Le futur de l’afrique est sans frontières. Africa’s future is borderless. 24
  26. 26. M&E MEN WOMEN WHAT?? Be di ffere nt !!25
  27. 27. M&E It has been proven that the consumer is Il a été prouvé que le consommateur est exposed to over 5000 marketing messages exposé, en moyenne, à plus de 5000 messages per day. It has also been proven that publicitaires par jour. Il a été également prouver r “Lateral thinking” is better memorization. que la “comm. intelligente” est meilleure W We want your brand to the one people pour la mémorisation. Votre marque doit V have on their mind before going to bed. être celle dans l’esprit du consommateur Allow us to take you to new grounds. quand il est l’heure de se coucher. r Evolve and your surroundings will follow. Rendez l’évolution contagieuse. “Be the catalyste” “Devenez le virus” 26
  28. 28. M&E 1 1 1 28
  29. 29. M&E27
  30. 30. M&E 24 hrs +233261609278 www.batonrouge.com Hurry we waitin... xoxo 29
  31. 31. 2M&E ( Production prints, Tv commercials & Music videos ) WATCH VIDEO CLICK THE VINTAGE TV SCREEN HERE 30
  32. 32. 2M&E ( Production prints, Tv commercials & Music videos ) WATCH VIDEO CLICK THE VINTAGE TV SCREEN HERE
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