BD myShopi Omni-Channel Activation Platform - Digital First 2014

•Download as PPTX, PDF•

0 likes•285 views

BD myShopi is THE omni-channel activation platform in Belgium with the highest reach across offline and digital channels. It enables retailers, brands and other advertisers to reach consumers always and everywhere for their communication and activation campaigns, generating immediate traffic to physical and online shops.

Marketing

myShopi.be
www.myShopi.be www.myShopi.be
Toon Coppens
Strategy mgr
BD myShopi
16-10-2014
Digital First

myShopi.be
Omni-channel activation platform
www.myShopi.be www.myShopi.be

Shop info & opening hours
E-commerce promotions
myShopi.be
myShopi digital: feature overview
www.myShopi.be www.myShopi.be
Shopping list
Printable coupons
Online Cashback coupons
Cashback saving actions
Recipes
Digital loyalty cards
Digital Leaflets

myShopi user
Gender
Female
55%
Male
45%
*Reference Belgian population:
Female – 51% / Male: - 49%
Language
French
48%
Dutch
52%
*Reference Belgian population:
Dutch – 60% / French - 40%
Age
6%
11%
*Reference Belgian population
78%
15%
53%
36%
< 25 y
25 - 54 y
+ 55 y
32%
28%
18%
25 - 34 y
35 - 44 y
45 - 54 y

Why cashbacks?
Coverage
Cashbacks
Agile
Versatil
e
Impact
Targeting
Analytic
s

New product launches
4 of 10 new product launches in
Gondola magazine of July 2014
had a cashback action in myShopi

Linked CRM projects – Club Nestle
Reach - leads
Visibility
Promotions
Data

Promo targeting
Sentiment
Demographics &
Lifestyle
Behavior &
consumption
Context &
location

Promo targeting (2)
Sentiment
Demographics &
Lifestyle
Behavior
Context &
location
Buying
intent

+ myShopi as “display” media: DIGITAL
Leaflets
Splash pages
Shopping list sponsoring

+ myShopi as “display” media: OFFLINE
Printed media on 4 million

Toon Coppens toon@myShopi.com
Strategy Manager BD myShopi @me_toon

What's hot

Retail strategy for ecommerce

Justyna Skorupska

Digitalizzazione e E-commerce nel B2B

SAPIENZA, University of Rome

3x3 Insights - The Digital Transformation of Alcohol Retail

3x3 Insights

How to get the most of your SEA/AdWords campaigns thanks to Web Analytics?

Universem

Erik Meierhoff Head of B2B Business idealo With over 1 million visits per day idealo is Germany's biggest intermediary in the E-Commerce sector and thus has access to an extensive pool of data. idealo's over 330 million offers from 50.000 merchants receive over 2 billion updates daily. Erik Meierhoff, Head of B2B at idealo and longstanding e-commerce platform expert, will dive into this data pool to showcase the current status of the German e-commerce market and sketch opportunities for merchants to ensure growth in 2018.

E-commerce Berlin Expo 2018 - Data based overview of the German e-commerce ma...

E-Commerce Berlin EXPO

IRCE 2017 B2B Workshop - Mobile for B2B

Marta Dalton

Jan Lastuvka CEO & Co-Founder MonkeyData Multi-channel selling has become a necessity for online retailers. Selling across multiple sales channels has complicated the way retailers can effectively manage their business. With more channels, marketplaces and social media platforms to sell on, daily operations and data analysis have become more complex. In this presentation I will show you tips on how to select the best sales channels and how to analyze the data to be successful in multichannel sales.

E-commerce Berlin Expo 2017 - Kick your business to the next level with multi...

E-Commerce Berlin EXPO

Social Insights: The high street revolution

Pure360

Phoenix MarketCity - Enabling better Digital Shopping Experience

Webchakna

Seamless customer experience management bucharest 26th november 2013

Ruben Spekle

Omnichannel Customer Experience

Divante

Customer Adoption Masterclass - Awareness

Mirakl

Practicology Conference - International workshop

Practicology

E commerce evolution

Punks Si

Rob Weatherhead = Retail in Focus SASCon 2013

Robert Weatherhead

A look at the Digital Future of Global Retail

fatima javaid

In 2018, B2B digital commerce surpassed $1 trillion, driven by buyers who demand the same ease of use and price transparency they experience with personal purchases on marketplaces like Amazon. For manufacturers and distributors, meeting this new demand for digital means evolving how they do business. But between channel conflict concerns and the cost of scaling assortment, digital transformation can be a complicated proposition. For a growing number of B2B organizations, including HPE, Toyota Material Handling, and Satair, the marketplace model is the solution. Watch the replay of this webinar featuring Andy Hoar, B2B industry expert, and CEO of Paradigm B2B, to hear how the marketplace model can help manufacturers and distributors create a more scalable digital business, reach new customers, and gain valuable customer data. Sagar Bilgi, Director of eCommerce at HPE, also shares how HPE launched a marketplace to provide a seamless buying experience for customers. This webinar recording will cover the following topics: - The different marketplace strategies that manufacturers and distributors are using to accelerate digital maturity - How HPE uses the marketplace model to sell direct without causing channel conflict - Tips to help you develop the B2B roadmap to becoming digitally-enabled

Solving the B2B Digital Puzzle with the Marketplace Model

Mirakl

Venture Capital in e-Commerce, Venture Capital – biggest investments , Retail Revolution, Morgan Stanley, Amazon, Blue Nile, eBay, Costco, Macy’s, Nordstrom, Walmart, Williams-Sonoma, Urban Outfitters, Under Armour, ASOS, MercadoLibre, Rakuten, Belle, Intime, Sun Art, E-Commerce startups, Level Money, Routehappy, Uber, Datasift, Clinkle, Flipboard, Oyster, The Lean Startup, Minimum Viable Product, Growth Hacking, Big Data, Personalization, Dynamic pricing, Predictive analytics, staples.com, SEO, Technical SEO, Link building, E-Mail Marketing, ROI, customer lifetime value, Content Marketing, HTML5, 3D Printers, Forrester Top Technology Trends, omni-channel, OsCommerce, Volusion, Magento, Shopify, Gartner Magic Quadrant, IBM, Oracle, hybris, Responsive Web Design, Mobile first, New Business Models, Digital Content, Freemium, acquisition model, Free To Play, Streaming services, Same-day delivery, Amazon, Walmart, Nordstrom, Macy’s, Google, eBay, Buying local, Shutl, Postmates, payment, mPayments, Braintree, NFC, TaskRabbit, David Marcus, PayPal, mCommerce, Showrooming, Best Buy, Bluetooth Low Energy, Apple, Nokia, Internet of Things, Estimote, Bitcoin, Brazil, Russia, India, China, BRIC, Smartphone penetration, Divante

eCommerce Trends 2013 - 2014

Divante

E-commerce Berlin Expo - Michal Walczynski - Samsung

E-Commerce Berlin EXPO

Incubeta Ignite: The Future of Advertising is Conversational

Incubeta NMPi

What's hot (20)

Retail strategy for ecommerce

Digitalizzazione e E-commerce nel B2B

3x3 Insights - The Digital Transformation of Alcohol Retail

How to get the most of your SEA/AdWords campaigns thanks to Web Analytics?

E-commerce Berlin Expo 2018 - Data based overview of the German e-commerce ma...

IRCE 2017 B2B Workshop - Mobile for B2B

E-commerce Berlin Expo 2017 - Kick your business to the next level with multi...

Social Insights: The high street revolution

Phoenix MarketCity - Enabling better Digital Shopping Experience

Seamless customer experience management bucharest 26th november 2013

Omnichannel Customer Experience

Customer Adoption Masterclass - Awareness

Practicology Conference - International workshop

E commerce evolution

Rob Weatherhead = Retail in Focus SASCon 2013

A look at the Digital Future of Global Retail

Solving the B2B Digital Puzzle with the Marketplace Model

eCommerce Trends 2013 - 2014

E-commerce Berlin Expo - Michal Walczynski - Samsung

Incubeta Ignite: The Future of Advertising is Conversational

Similar to BD myShopi Omni-Channel Activation Platform - Digital First 2014

Couponing for the ADHD generation: presentation by BD myShopi at Gondola's Digital Society event at GooglePlex in Brussels, on April 22nd by Toon Coppens, digital strategist at BD myShopi. Presentation about omni-channel marketing and more precisely how promo communication for omni-channel retail is evolving. The presentation concentrates on the main opportunities of 100% digital cashbacks for creative and relevant activation campaigns.

Couponing for the adhd generation bd my shopi - gondola digital society at ...

BD myShopi

E-commerce Forum 2015: Digital Marketing Best Practice by Smart Insights

Screen Pages

Digital CRM, saving & loyalty programs for FMCG by BDmyShopi

BD myShopi

Philips West Africa Digital Strategy

Omotolani Badara

UBA trends in shopper marketing and e-commerce

BD myShopi

TPVISION is de fabrikant van Philips Televisies en richt zich met haar digital marketing op het stimuleren van de verkoop van Philips Televisies op het hogere segment in de markt. Door de inzet op een data driven aanpak, waarbij zowel de branding campagnes als de performance campagnes centraal zijn opgezet, geanalyseerd en geoptimaliseerd, is in meer dan 15 landen in Europa de groei van de verkoop enorm toegenomen. Meer info of advies voor uw digital marketing? Mail naar info@orangevalley.nl

Digital Marketing Live 2018 - Our vision to a data driven digital approach at...

OrangeValley

Durante il 2020 abbiamo assistito ad un profondo cambiamento delle abitudini d'acquisto, molte delle quali continueranno ad essere presenti, in particolare durante il periodo di shopping più intenso dell'anno, dal Black Friday al Natale. Come può il Native Advertising supportare le pianificazioni digital per incentivare gli acquisti eCommerce? Quali sono gli strumenti e le best practice che i marketer dovrebbero adottare per catturare l'attenzione degli utenti? Oggi vi racconteremo le ultime tendenze di acquisto online in vista delle prossime festività, gli insight più rilevanti e le campagne pubblicitarie di successo come quella di Leroy Merlin

Maria De Matteo (Outbrain) | Ecommerce e Native advertising: a winning combo ...

Ecommerce HUB

Social hub pw c demystifying the swiss online shopper - 2013-v2

Social Hub Zürich

Toffee Talk_Albee & Vinay

Hsin-Ling Hou (Albee)

With Google & Facebook taking up a large percentage of the digital advertising investment in India, often marketers tend to focus only on these two platforms. But there are a lot more platforms out there today that can be leveraged to build a brand and to acquire more customers. Be it LinkedIn, Native, Platforms like Quora, Industry specific platforms like 99 Acres, CarDekho etc, multilingual platforms and publishers, audio apps and programmatic to name a few. Learn how these can be leveraged to achieve different marketing goals. Key Takeaways: 1. Understand key platforms outside of the Google-FB ecosystem 2. Reasons why over-reliance on Google-FB ecosystem is not ideal 3. Best case practices for key platforms 4. Learn how Native & Content will play a key role in the future 5. See case studies of brands who have got ROI via these newer channels

Digital Marketing Beyond Facebook & Google

Digital Vidya

Engaging Customer Experiences for the Customer-activated Enterprise

Francesco Fabbri

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.

Trends in B2B Marketing: Lead Gen and Engagement: Find your Marketing Sweet Spot

Hannah Flynn

With the evolution of technology, new platforms of marketing started to emerge. Traditional marketing became a secondary option for new-age businesses when digital marketing was introduced. It allowed brands to reach their target audience at a much lower cost with a better conversion rate. 5 current digital marketing challenges" 1. A customer-centric marketing campaign 2. Creating engaging content that drives action and brand preference 3. Complying with data privacy and PII regulations 4. Mobile-friendly and mobile first digital assets 5. Omnichannel marketing capability to drive CSat and NPS

Marketing in the Digital Age 2022 SUMMARY Slides

Albet Buddahim, CPM

B2B Engagement Tactics by Avaus

Avaus

Put your brand research on a digital high protein diet

Joel Rubinson

Final digital marketing overview ppt

Sho03

Young Marketers Elite 2 - Digital Assignment - Khai Pham & Minh Vu

Khai Pham

shamrock digital services way to success

kanchanvighe

How Digital Marking Can Pay For Itself - Amplify Digital Conference Cork

Wolfgang Digital

Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave Chaffey

Dave Chaffey

Similar to BD myShopi Omni-Channel Activation Platform - Digital First 2014 (20)

Couponing for the adhd generation bd my shopi - gondola digital society at ...

E-commerce Forum 2015: Digital Marketing Best Practice by Smart Insights

Digital CRM, saving & loyalty programs for FMCG by BDmyShopi

Philips West Africa Digital Strategy

UBA trends in shopper marketing and e-commerce

Digital Marketing Live 2018 - Our vision to a data driven digital approach at...

Maria De Matteo (Outbrain) | Ecommerce e Native advertising: a winning combo ...

Social hub pw c demystifying the swiss online shopper - 2013-v2

Toffee Talk_Albee & Vinay

Digital Marketing Beyond Facebook & Google

Engaging Customer Experiences for the Customer-activated Enterprise

Trends in B2B Marketing: Lead Gen and Engagement: Find your Marketing Sweet Spot

Marketing in the Digital Age 2022 SUMMARY Slides

B2B Engagement Tactics by Avaus

Put your brand research on a digital high protein diet

Final digital marketing overview ppt

Young Marketers Elite 2 - Digital Assignment - Khai Pham & Minh Vu

shamrock digital services way to success

How Digital Marking Can Pay For Itself - Amplify Digital Conference Cork

Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave Chaffey

Recently uploaded

Tata Punch brochure with complete detail of all the variants

RiteshVishambhari

The 9th May Incident in Pakistan A Turning Point in History.pptx

elizabethella096

Aiizennxqc Digital Marketing | SEO & SMM

aiizennxqc

Enhancing Business Visibility PR Firms in San Francisco

sanfranciscoprfirms

Resumé Karina Perez | Digital Strategist

Karina Perez

Alpha Media March 2024 Buyers Guide.pptx

Dave McCallum

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

Welcome to Ardency Elite, where sophistication meets practicality. Our catalog showcases a meticulously curated selection of lifestyle essentials designed to enhance every aspect of your journey. From premium travel accessories to stylish apparel and delightful toys for toddlers, Ardency Elite offers unparalleled comfort, style, and functionality. Dive into our catalog and elevate your lifestyle with Ardency Elite today.

Discover Ardency Elite: Elevate Your Lifestyle

My Heart Throw Pillow

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Search Engine Journal

In the realm of archaeology and linguistics, few artifacts hold the mystique and historical significance of the Rosetta stone. This unassuming slab of black basalt, discovered in 1799 by French soldiers during Napoleon’s campaign in Egypt, has since become synonymous with deciphering ancient mysteries. The Rosetta Stone, named after the town near where it was found, stands as a remarkable testament to human ingenuity and the relentless pursuit of understanding.

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

elizabethella096

How consumers use technology and the impacts on their lives

Mathuraa

Best 5 Graphics Designing Course In Chandigarh

hamitthakurdma01

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Piyush Kumar

Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

ZACGaming

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

pratheeshraj987

Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

VikasYadav194549

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Social Samosa

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

Autus Digital

Optimizing Your Marketing with AI-Powered Prompts

Vbout.com

Recently uploaded (20)

Tata Punch brochure with complete detail of all the variants

The 9th May Incident in Pakistan A Turning Point in History.pptx

Aiizennxqc Digital Marketing | SEO & SMM

Enhancing Business Visibility PR Firms in San Francisco

Resumé Karina Perez | Digital Strategist

Alpha Media March 2024 Buyers Guide.pptx

Social Media Marketing Portfolio - Maharsh Benday

Discover Ardency Elite: Elevate Your Lifestyle

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

How consumers use technology and the impacts on their lives

Best 5 Graphics Designing Course In Chandigarh

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

Martal Group - B2B Lead Gen Agency - Onboarding Overview

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

Optimizing Your Marketing with AI-Powered Prompts

BD myShopi Omni-Channel Activation Platform - Digital First 2014

1. myShopi.be www.myShopi.be www.myShopi.be Toon Coppens Strategy mgr BD myShopi 16-10-2014 Digital First

2. myShopi.be Omni-channel activation platform www.myShopi.be www.myShopi.be

3. Shop info & opening hours E-commerce promotions myShopi.be myShopi digital: feature overview www.myShopi.be www.myShopi.be Shopping list Printable coupons Online Cashback coupons Cashback saving actions Recipes Digital loyalty cards Digital Leaflets

4. 500k APPs downloads

5. App rating Happy consumers 

6. 1. Save

7. 2. Facilitate

8. 3. Inspire

9. myShopi user Gender Female 55% Male 45% *Reference Belgian population: Female – 51% / Male: - 49% Language French 48% Dutch 52% *Reference Belgian population: Dutch – 60% / French - 40% Age 6% 11% *Reference Belgian population 78% 15% 53% 36% < 25 y 25 - 54 y + 55 y 32% 28% 18% 25 - 34 y 35 - 44 y 45 - 54 y

10. Cashbacks

11. 400+ campaigns

12. Why cashbacks? Coverage Cashbacks Agile Versatil e Impact Targeting Analytic s

13. Analytics: new insights

14. Brand loyalty (loading) ~65% of people that started saving program also finished it

15. New product launches 4 of 10 new product launches in Gondola magazine of July 2014 had a cashback action in myShopi

16. Premium brand incentives Buy and get a tangible or aspirational reward: contest, digital content, goodie…

17. Linked CRM projects – Club Nestle Reach - leads Visibility Promotions Data

18. Promo targeting Sentiment Demographics & Lifestyle Behavior & consumption Context & location

19. Beacon marketing

20. Ibeacon + video Beacon

21. Promo targeting (2) Sentiment Demographics & Lifestyle Behavior Context & location Buying intent

22. Shopping list

23. Shopping intent based activation

24. Shopping intent based re-activation

25. + myShopi as “display” media: DIGITAL Leaflets Splash pages Shopping list sponsoring

26. + myShopi as “display” media: OFFLINE Printed media on 4 million

27. Toon Coppens toon@myShopi.com Strategy Manager BD myShopi @me_toon

Editor's Notes

Les temps évoluent et nos habitudes évoluent avec

BD myShopi Omni-Channel Activation Platform - Digital First 2014

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to BD myShopi Omni-Channel Activation Platform - Digital First 2014

Similar to BD myShopi Omni-Channel Activation Platform - Digital First 2014 (20)

Recently uploaded

Recently uploaded (20)

BD myShopi Omni-Channel Activation Platform - Digital First 2014

Editor's Notes