How to Write a Fantastic Mobile App Description

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When you write a mobile app description, you only get a few words to convince your customers why to purchase. Follow these steps to write an effective app description that converts.

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How to Write a Fantastic Mobile App Description

  1. How to Write a Fantastic Mobile App Description Nathan Manning Twitter: @nathanmanningLinkedIn: bit.ly/nathanmanning
  2. Use Social Proof• Users are skeptical and risk averse• They look to others when foming opinions or your app’s value• Use positive reviews, customer comments, total downloads and ranks achieved to build social proof for your app
  3. Leverage Story Telling• Remember that emotions sell better than statistics and specs• Games: try to create an emotional connection with the characters• Apps: start with a vivid word picture of the problem that you are trying to solve• Try to take your customers on a journey, don’t push features out of context
  4. Rely on Authority• Reach out early to reviewers so you have great quotes on day 1• Mention any awards that your app has earned• Keep your eyes open for public celebrity mentions of your game or app
  5. Borrow Ideas• Look to the most popular apps for inspiration – don’t copy!• What keywords are they using?• How do they format their descriptions?• Don’t reinvent the wheel
  6. Slice Your Text Into Sections• Don’t make your readers have to scan through too much text• Rule of thumb - no more than about 50 words per section• Best practice for good use of sections is Plants vs. Zombies
  7. Push Social Networks• Descriptions get copied and pasted all over the place• Don’t forget to include links to your Facebook, Twitter, and YouTube pages• Not only will you get free backlinks, but, it will show social proof
  8. Create Emotions• Use vivid, descriptive, colorful words• Focus on phrases that relate to the overall theme and image of your game• Try to avoid clichés and bland descriptions - your game is not “fun”• Don’t forget to write for your brand, not just your app
  9. Get Help if You Need it• If you don’t feel comfortable writing yourself – hire someone on Elance• It could be the best few hundred dollars that you ever spent!
  10. Read the Full Article at MobileAdvertisingHub.com Nathan Manning Twitter: @nathanmanning LinkedIn: bit.ly/nathanmanning

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