Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets TV and game consoles to engage with stakeholders. A component of Digital marketing is Digital Brand Engagement. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks.

1. Digital Marketing Experts
Presented By: Ashish Dwivedi

2. Digital Marketing
Digital marketing is marketing that makes use of
electronic devices (computers) such as personal
computers, smartphones, cellphones, tablets TV
and game consoles to engage with stakeholders.
A component of Digital marketing is Digital Brand
Engagement. Digital marketing applies
technologies or platforms such as websites, e-
mail, apps (classic and mobile) and social
networks. Digital Marketing can be through Non-
internet channels like TV, Radio, SMS, etc or
through Internet channels like Social Media, E-
mails ads, Banner ads, etc.

3. Social Media Marketing is a component of
Digital Marketing. Many organizations use a
combination of traditional and digital
marketing channels; however, digital
marketing is becoming more popular with
marketers as it allows them to target and track
many aspects[1]including their Return on
Investment (ROI) more accurately compared
to other traditional marketing channels.

4. • Understand challenges in branding, brand
positioning, and strategies to address brand
communication in a digital world.
• Delve in detail into the factors that shape
consumer behavior and customer responses.
• Understand market-oriented creativity and
innovativeness within the firm and learn the
success drivers of viable consumer-centric
marketing strategies.

5. Requirements for Digital marketing
Experts include:
• SEO On-Page Activities
• SEO Off-Page Activities
• SMO Activities(Social Media Optimization)
• ORM(Online Reputation Management)
• Google Webmaster Tool
• Bing Webmaster Tool
• Google Analytics Tool
• Google Keyword Analysis Tool (Keyword Planner)

6. • Latest Google Algorithm
• FTP (File Zilla, Core FTP etc.)
• CMS (WordPress, Drupal, Joomla, Magento etc.)
• HTML & CSS
• Dream Weaver
• Windows Movie Maker
• Photoshop
• E-Mail Marketing
• PPC
Source: https://digitalmarketingexpertindia.wordpress.com/2015/03/24/hello-
world/