Social Media and a Government Agency or How I Learned to Stop Worrying and Love facebook

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Social Media and a Government Agency or How I Learned to Stop Worrying and Love facebook - Presentation Transcript

Social Media and a Government Agency
What the….!?!
Arkansaw State Parks
MyKid
MyRecovery
MyPermission
MySurprise
MyBurden
MyFriends
MyOrganizing
MyNumbers
MySuccess
MyFail
MyFuture
MySites
- www.facebook.com/StateParksofArkansas
- www.twitter.com/ARStateParks
- www.youtube.com/user/ArkansasStateParks
- www.myspace.com/ArkansasStateParks
- www.flickr.com/groups/ARStateParks

+ Joe Jacobs, 4 weeks ago

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Social Media –
• Social Media and a Government more

Social Media –
• Social Media and a Government Agency or How I Learned to Stop Worrying and Love facebook.
• You must be wondering how a government agency in one of the least internet friendly states in the country got involved in social media.
What the….!?!
• Just who’s space is this?
• Radio ad on a fake myspace site about just what could be done in an Arkansas State Park. Not exactly kid and family friendly.
• It took over a month to get rid of that site and then we built our own. We did almost nothing with it.
MyKid
• In early fall of 2008, my 12 years old daughter wanted to join facebook.
• I told her only if I could be her friend.
• Soon, Friends from my distant past found me and I was hooked.
MyTime
• November of last year I was at home recovering from a minor injury and had plenty of time to play with facebook.
• I soon realized that the parks could benefit from a facebook presence and started a friends page.
MyPermission
• This was a case of it being better to ask forgiveness than permission. Otherwise this could have taken years to get going.
• I had to get special permission to open YouTube on a state computer. Beforehand it was managed from home.
MySurprise
• Wow, we grew fast. By February I added a twitter presence and by the spring we had 5,000 friends on facebook. I had to start a fan page.
• The fan page took off even faster and by the end of summer we were at 15,000 fans.
MyBurden
• I had to get special permission last spring to start the YouTube page.
• My staffing for the social marketing still consists of just myself

MyFriends
• Out of all the state parks with social media presence the leaders seem to be Virginia State Parks (tops on twitter) and Arkansas State Parks (tops on facebook)
• South Carolina State Parks are coming on strong with a good program worth stealing from.

MyOrganizing
• I went from Blackberry to iPhone. For on the road posting
• I use HootSuite to load up tweets in the morning so they run throughout the day. Utilizing our online Calendar of Events heavily.
MyNumbers
• We still have 5,000 friends and 16,000 fans on facebook.
• 3900 followers on twitter and we are currently included on over 80 lists.
• Our links on twitter are clicked an average of 2500 to 3000 times per month.
MySuccess
• We have used social media to sell lodge rooms and campsites thus improving state park revenues
• We have also used social media as a teaching tool to differentiate the state park system from other forms of outdoor recreation in the natural state.
MyFails
• Initially I thought of the social media, particularly facebook,as a way of driving traffic to our Web sites.
• I learned that our facebook page is a site on its own. Although we still provide links to more information I really have to work at putting the info on facebook.
MyFuture
• Interactive Blog,
• Social Media links on main Web site
• Utilizing Flicker
• Improving our e-newsletter distribution
MySites
• Facebook
• Twitter
• YouTube
• Myspace less