For ADV 420

1. By: Anthony Zuccaro

2. The Big Idea!
Add a New Element To
the Red Bull Lifestyle

3. Execution
Campaign surrounding
fake products
Poke fun at drinking
Red Bull

4. The New Element
Focus on the comradery of
thrill seekers
New element of Red Bull
Lifestyle: Relaxing with a Red
Bull

5. Target Market

6. TV Commercial
Campaign starts in May
Different fake products will run in
different months
Major Networks:

7. Social Media
Social media campaign will be running
the entire year on multiple platforms

8. Goals
Raise Sales by 10%-15%
Our goal on social media is to raise each of these categories by 5-10%.
Raise Sales
by 10%-15%

9. Budget
It costs 112,00 for a 30 second commercial in prime time.
The ad will run three times a week for one year during prime time.
=$17,472,00 for commercials
Social media cost would not change.

10. Questions?