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Maximzing Your Social Recruitment Efforts

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This presentation outlines how your organization can be optimized for social recruitment focused on LinkedIn.

This presentation outlines how your organization can be optimized for social recruitment focused on LinkedIn.

Published in: Business, Technology

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  • 1. Maximizing Your Social Recruiting Efforts By:
  • 2. Agenda 2 Branding Training Metrics
  • 3. Social Recruitment Landscape Today Digital Media • Mobile usage • Sites that share people’s opinions (Trip Advisor, Yelp, Glassdoor, etc.) • Sign into other applications via Social media Recruiter • Building candidates pipeline • More on line searching • Emphasis on brand (professional & company) Job Seeker • Served up jobs while on social sites • Easier to apply to jobs via social networking site (Sign in w/ LinkedIn) 3
  • 4. Professional & Company Branding • Recruiters are the number one front line brand ambassadors for your company. • Candidates look up Recruiters via LinkedIn to find about them. How do you want their profiles to represent them and the company? • Take a ways: – Introduce a LinkedIn brand standard for Recruiters – Add branding elements within current work experience 4
  • 5. Training • Take a ways: – Assess the skill level of your team. – Develop a training plan. – Identify your system champions and ask them to present success stories/ new things they are doing. – Identify skill gaps and use training to bridge the gaps. This may be 1:1 with certain individuals. • Do Recruiters have the appropriate skill set to execute your strategy? • Don’t rely on a self-service approach. Engage vendors to work with your Recruiters to build their skill set. e.g. Boolean search training. • The more confident Recruiters are, the more comfortable they will be to execute. 5
  • 6. Metrics How do we know if we are successful? • Social recruiting means thinking about how and what you measure in different ways. • Metrics should be part of your strategy to: – Anchor accountabilities – Educate users/ communicate success – Refine strategy 6
  • 7. Use Metrics to Anchor Accountability • Guidelines around what will be measured. This sets expectations around ROI • Anchor accountabilities by creating benchmarks and frequently measuring against them • Build transparency by communicating results. Identify those who need more help and who your super stars are • Focus on quality vs. quantity 7
  • 8. Use Metrics to Communicate & Educate Take a ways: • Engagement: Followers, In Mail acceptance, views • Branding: Reach, Number of employees, shares • ROI: #Hires, CPH, #applications, #searches, #InMails Rethink about what you are measuring. Hires are not the only measure of success. 8 Dispel assumptions through metrics: • Candidate Pool • Who are we hiring?
  • 9. Use Metrics to Refine Your Strategy What is the data telling us? Take data from reporting and use to refine your strategy. 9
  • 10. Thank You 10 Questions