This document discusses and compares different types of airlines: low cost airlines, commercial airlines, and luxury airlines.
Low cost airlines like Ryanair and Wizzair target customers focused on low prices with advantages of low fares and many destinations. Their marketing strategies differ, with Ryanair using variable pricing and Wizzair being more aggressive.
Commercial airlines like Lufthansa and KLM target both individual and business travelers with medium costs and comfortable airports. Their marketing emphasizes quality destinations and they use consistent pricing strategies.
Luxury airlines like Qatar and Singapore aim for excellent in-flight and ground services for passengers. They differentiate themselves from competitors by providing unique amenities onboard like special
14. luxury airlanes
pays attention
to high
standard
• Qatar
• Singapore
Examples:
Target:
• excellent
service
delivery not
just on-board,
but also on
the ground;
Adventages:
15. luxury airlines
How to differenciate from competitors?
providing services not
present in other lines