7. OUR AUDIENCE
Mothers
New Parents
Families
having
children at
home
More about our audience:
• They pamper their kids a lot.
• They shower their selfless love on them.
• A small token of appreciation brings tons of happiness.
• They love to buy more toys for their kids .
Internet/Social Preferences:
• Are active on social media.
• Fond of viewing kid’s photos and videos.
• Would like to participate in short and simple online contests.
• Would love it, if their kid gets online fame.
9. Post content on the basis of -
CONTENT
SEGMENTATION
Kids Swag
Toys Puppet
Junior
Genius
KidPo
Relationship
Parenting
Guide
Contests
CONTENT SEGMENTS
10. In this segment we’ll publish various range of
toys available at PlanetM.in. This will be the
product post.
We’ll add call to action in creatives with
information about existing discounts and also
include links to throw traffic on main website
Objective : Branding and Business
Development
Kids Swag
BUY NOW>
11. In this segment we’ll publish funny
and cute photos/videos of kids toys.
And can create a responsive puppet
comic strip as well.
Objective : To gain high share-
ability, engagement and branding
Toys Puppet
12. In this segment we’ll showcase acts /
photos /videos of super talented kids.
This will also inspire parents to
encourage their kids.
Objective : We’ll gain high share-
ability, engagement and branding
Junior Genius
(#JuniorG)
13. In this segment we’ll post on
the theme of kids and
Parents relationship and how
toys bring them closer.
Objective : To connect with
our target audience in a
unique yet simple way and
increase branding.
KidPO Relationship
14. In this segment we’ll post
parenting tips and content
related to understanding kids
in a better way.
Objective : High Readability,
Engagement and Branding
Parenting Guide
15. Stylish KidFie:
We’ll ask audience to share the most
funny KidFie (Selfie with their kid).
The best one wins the prize.
Objective: High engagement and
Brand Promotion
Contest Idea
