2. Introduction
 It is a system of interaction among the countries of
the world to develop the global economy.
 It refers to integration of economies and societies
all the over world.
 It is an exchange of ideas which is made possible
largely by advance in communication.

3. Benefits of International
Marketing
 Improvement in international Trade.
 Technological progress.
 Greater mobility of human resource across globally.
 Helps in creation of civil society.
 It helps in creation of distinct world market in to a
single market.

4. Motives Of International
marketing
 Profit for longer term.
 Growth opportunities.
 Domestic marketing constraints.
 Competition with the rival brand.
 Strategic vision.

5. Modes of Entry
 Exporting
 Licensing
 Franchising
 Mergers
 Acquisitions
 Joint ventures

6. Problems in International
Marketing
 Geo – political differences
 Cultural differences
 Differences in currency unit
 Trade Restrictions
 Differences in language

7. Types of Exporting
 Direct Exporting
a) Export department
b) Export sales representatives
 Indirect exporting
a) Distributors/Export agent
 Co-operative exporting
a) Piggy back export

8. International market Research
 Market concept development
 Brand name generation
 Product testing
 Competitive product studies
 Packaging design studies

9. Survey on Rivoli outlet mall
 Continental Swiss Brand
 Jan- highest sales
 March, April- Less sales
 Week ends- 20/25 customers
 Week days- 10/ 15 customers
 30% Minimum discount as it is a clearance area
 Marketing strategy- Sending direct message to
clients regarding the promotion or offer.

10. Brand Conscious
 Russians, Arabs and Chinese prefer higher brand
value.
 Few Africans buy products in bulk and again resell
in there home country irrespective of the brand.
 Arab females prefer big dial watch and gents prefer
multifunction or more complicated watch.

11. Corporate Sales
 It is a trade between manufacturer and wholesaler.
 The volume will be much higher than the Business
to consumers.

12. Advantages
 It helps in reducing the marketing expenses for
manufacturer.
 Brand visibility will be very effective.
 Risk of supply chain will be lesser.
 Customized product can be done according to client
requirement.
 Corporate brand positioning.

13. Target Client
 Pharmacy Industry
 Tire companies
 Real estate companies
 Hotel Industry
 Many corporate

14. Limitations
 Financial transactions.
 Limited Markets.
 Intensive Competition.
 Sampling issue.

15. Thank you