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Motivated by Mobility Marty Cole Accenture - Chief Executive, Technology Group
Why Mobility? Why Now? Applications + Cloud + Analytics + Mobility + Social = The Future Enterprise Copyright © 2012 Accenture All Rights Reserved.
No question about it – the world can’t part with their mobile devices By end of this year… Connected Devices 9B World Population 7B Mobile Phones 6B Credit Cards 3B Internet Users 2B Cars & Trucks 1B Source: GSMA, Nilson Report, United Nation Department of Economic and Social Affairs, Accenture Analysis. Copyright © 2012 Accenture All Rights Reserved.
And the demand for more mobile devices will continue CAGR Global Smartphone Shipments 2011-15 2011 – 2015 Million Units Source: IDC. 1,033 Total 21.4% 902 771 637 700 Consumer 18.2% 634 475 559 483 359 Employee 34.9% 182 Liable 146 116 55 80 Corporate 25.4% 96 122 151 61 74 Liable 2011 2012 2013 2014 2015 Copyright © 2012 Accenture All Rights Reserved.
The demand for apps will grow exponentially ~725K Catalog Size iOS AppStore vs. Android Market by Quarter, # of Apps, Q2’08-Q1’12 ~420K 740 600 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Copyright © 2012 Accenture All Rights Reserved. Source: Apple, Google, Xyologic, Accenture Analysis.
A new word: “appification” People Things Machines Apple Retail Self-Checkout Mercedes Benz mbrace Chase Mobile Replacing Clerks Replacing Keys Replacing ATMs Copyright © 2012 Accenture All Rights Reserved.
Mobile + cloud is disrupting existing business models Transport Office IT Finance Real Estate OnStar & RelayRides HP ePrint AMEX Serve LiquidSpace Cars Printers Payments Office Space Copyright © 2012 Accenture All Rights Reserved.
An example: “Amazon Price Scan” Copyright © 2012 Accenture All Rights Reserved.
Enterprise mobility: app-centric, cloud-connected The Past The New Reality 3-Tier Centralized Web App-centric Cloud Model Architecture Presentation Logic Data Copyright © 2012 Accenture All Rights Reserved.
What do enterprise customers want? Enterprise customers want Oracle’s mobile to: Strategy • Be a natural extension of enterprise apps • Leverage analytics and cloud • Support highly-native user experiences • Support browser-based apps • Support device specific features • Provide tools to lower barriers and cost to entry Copyright © 2012 Accenture All Rights Reserved.
Mobility + + + = the future enterprise Applications + Cloud + Analytics + Mobility + Social = The Future Enterprise Copyright © 2012 Accenture All Rights Reserved.

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Accenture Motivated By Mobility

  • 1. Motivated by Mobility Marty Cole Accenture - Chief Executive, Technology Group
  • 2. Why Mobility? Why Now? Applications + Cloud + Analytics + Mobility + Social = The Future Enterprise Copyright © 2012 Accenture All Rights Reserved.
  • 3. No question about it – the world can’t part with their mobile devices By end of this year… Connected Devices 9B World Population 7B Mobile Phones 6B Credit Cards 3B Internet Users 2B Cars & Trucks 1B Source: GSMA, Nilson Report, United Nation Department of Economic and Social Affairs, Accenture Analysis. Copyright © 2012 Accenture All Rights Reserved.
  • 4. And the demand for more mobile devices will continue CAGR Global Smartphone Shipments 2011-15 2011 – 2015 Million Units Source: IDC. 1,033 Total 21.4% 902 771 637 700 Consumer 18.2% 634 475 559 483 359 Employee 34.9% 182 Liable 146 116 55 80 Corporate 25.4% 96 122 151 61 74 Liable 2011 2012 2013 2014 2015 Copyright © 2012 Accenture All Rights Reserved.
  • 5. The demand for apps will grow exponentially ~725K Catalog Size iOS AppStore vs. Android Market by Quarter, # of Apps, Q2’08-Q1’12 ~420K 740 600 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Copyright © 2012 Accenture All Rights Reserved. Source: Apple, Google, Xyologic, Accenture Analysis.
  • 6. A new word: “appification” People Things Machines Apple Retail Self-Checkout Mercedes Benz mbrace Chase Mobile Replacing Clerks Replacing Keys Replacing ATMs Copyright © 2012 Accenture All Rights Reserved.
  • 7. Mobile + cloud is disrupting existing business models Transport Office IT Finance Real Estate OnStar & RelayRides HP ePrint AMEX Serve LiquidSpace Cars Printers Payments Office Space Copyright © 2012 Accenture All Rights Reserved.
  • 8. An example: “Amazon Price Scan” Copyright © 2012 Accenture All Rights Reserved.
  • 9. Enterprise mobility: app-centric, cloud-connected The Past The New Reality 3-Tier Centralized Web App-centric Cloud Model Architecture Presentation Logic Data Copyright © 2012 Accenture All Rights Reserved.
  • 10. What do enterprise customers want? Enterprise customers want Oracle’s mobile to: Strategy • Be a natural extension of enterprise apps • Leverage analytics and cloud • Support highly-native user experiences • Support browser-based apps • Support device specific features • Provide tools to lower barriers and cost to entry Copyright © 2012 Accenture All Rights Reserved.
  • 11. Mobility + + + = the future enterprise Applications + Cloud + Analytics + Mobility + Social = The Future Enterprise Copyright © 2012 Accenture All Rights Reserved.