Top 10 Banks on Facebook in Nigeria - April 2016
•Download as PPTX, PDF•
0 likes•335 views
In this report we looked at the top 10 Banks on Facebook in Nigeria over April 2016 Read on to find out how brands like First City Monument Bank and GTBank performed on Fans Engagement Sentiment Share of Voice
Recommended
More Related Content
Viewers also liked
Viewers also liked (9)
Similar to Top 10 Banks on Facebook in Nigeria - April 2016
Similar to Top 10 Banks on Facebook in Nigeria - April 2016 (20)
More from Andrew Felbert
More from Andrew Felbert (10)
Recently uploaded
Recently uploaded (20)
Top 10 Banks on Facebook in Nigeria - April 2016
- 1. Comparison of Top 10 Nigerian Banks on Facebook April 2016
- 2. Top 5 Local SA Airlines • We looked at the top 10 Banks on Facebook in Nigeria for April 2015. • Read on to find out how brands like First City Monument Bank and GTBank performed.
- 3. Highlights • With a growth rate of 8.47%, First City Monument Bank enjoyed the highest Fan Growth Rate amongst the 10 brands analysed • First City Monument Bank also had the highest PTA score at 2.92%, more than twice as good as the second placed bank. • Continuing the trend, First City Monument bank also engaged best with their fans, their engagement score of 411 being more than 3X that of their closest competitor. • The most engaging content was around multiple choice questions and football. • Interestingly, most Nigerian banks don’t allow for fan posts to their page. This makes for a convoluted user experience in general and those that do allow showed their superiority with high PTA and engagement scores. • First Bank of Nigeria enjoyed not only the highest amount of fan correspondence but the highest amount of positive sentiment as well at 42%.
- 4. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
- 5. GTBank had the largest fan base of 3,698,005 while First City Monument Bank showed the highest fan growth of 8.47%. -1.0% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0% 0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K Growth% Number of Fans First City Monument Bank Access Bank plc Stanbic IBTC Fidelity Bank Plc Diamond Bank GTBank SkyBank First Bank of Nigeria Plc Sterling UBA Group Fans
- 6. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Diamond Bank First Bank of Nigeria Plc SkyBank Stanbic IBTC Fidelity Bank Plc First City Monument Bank Access Bank plc UBA Group Sterling GTBank Ghana Countries < 2% Nigeria Tanzania Kenya Turkey Uganda Other Countries Bangladesh India Fans - Geography
- 7. First City Monument Bank had the highest PTAT of 2.92% as a percentage of its average number of Fans during this time period. 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K Peopletalkingabout(as%ofFans) Average Number of Fans First City Monument Bank Access Bank plc Stanbic IBTC Fidelity Bank Plc Diamond Bank GTBank SkyBank First Bank of Nigeria Plc Sterling UBA Group Conversations
- 8. First Bank of Nigeria Plc published the greatest number of posts (129). First City Monument Bank had the highest average engagement, with a score of 411. 0 20 40 60 80 100 120 140 0 50 100 150 200 250 300 350 400 450 First City… Access Bank… Stanbic IBTC Fidelity Bank… Diamond Bank GTBank SkyBank First Bank of… Sterling UBA Group Number of Posts Engagement Score Engagement Score Number of Posts Engagement - Posts
- 9. First City Monument Bank received the most number of Likes (49,203), First Bank of Nigeria Plc got the most number of Comments (9,839) and First Bank of Nigeria Plc had the most number of Shares (1,093). 0K 10K 20K 30K 40K 50K 60K First City Monument Bank Access Bank plc Stanbic IBTC Fidelity Bank Plc Diamond Bank GTBank First Bank of Nigeria Plc SkyBank Sterling UBA Group Likes Comments Shares Engagement Breakdown
- 10. Most Engaging Brand Posts First Bank of Nigeria Plc 03-APR-16, SUN 3:00PM Fastest Fingers First! Which state in Nigeria is referred to as the 'Gateway State' #FirstTag #ThisI .. ENGMT . LIKES COMMENT S SHARE S SENTIMENT 987 1,334 4,137 292 Uncategorized Fidelity Bank Plc 05-APR-16, TUE 1:59PM Predict and stand a chance to win airtime. Please note: In order to win you must ‘Share’ and ‘Like’ .. Diamond Bank 02-APR-16, SAT 10:00AM Dear Diamonds, It’s PREDICT & WIN segment for today. It’s the El classico! PREDICT the Final Sco .. ENGM T. LIKES COMMENTS SHARE S SENTIMENT 867 426 328 187 Uncategorized ENGMT . LIKES COMMENT S SHARE S SENTIMENT 820 318 916 113 Uncategorized
- 11. Most Engaging Brand Posts First Bank of Nigeria Plc 20-APR-16, WED 3:58PM What state is known as “People’s Paradise” 1. Benue 2. Cross river 3. Kaduna ENGMT . LIKES COMMENT S SHARE S SENTIMENT 731 509 1,292 60 Uncategorized First City Monument Bank 20-APR-16, WED 7:05AM Earn your child pocket money for 10 Years with FCMB PocketMoney Scheme. Simply open an FCMB Kids A .. First City Monument Bank 12-APR-16, TUE 8:50AM Wishing a Happy Birthday to our CEO, Mr Ladi Balogun. ENGM T. LIKES COMMENTS SHARE S SENTIMENT 696 4,108 139 65 Uncategorized ENGMT . LIKES COMMENT S SHARE S SENTIMENT 658 2,706 321 43 Uncategorized
- 12. First Bank of Nigeria Plc's Facebook Page saw the highest number of Fan posts (580). 0 100 200 300 400 500 600 700 First City Monument Bank Access Bank plc Stanbic IBTC Fidelity Bank Plc Diamond Bank GTBank SkyBank First Bank of Nigeria Plc Sterling UBA Group Number of Fan Posts Fan Posts
- 13. First Bank of Nigeria Plc received the highest percentage of Positive Sentiment (42.00%). 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% First City Monument Bank Stanbic IBTC First Bank of Nigeria Plc Negative Neutral Positive Sentiment Analysis
- 14. Stanbic IBTC responded to the highest percentage of Fan posts (57.58%). 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 0 100 200 300 400 500 600 700 800 900 1000 %ofFanPostsBrandRespondedto Average Response Time (mins) First City Monument Bank Stanbic IBTC First Bank of Nigeria Plc Brand Responses
- 15. First Bank of Nigeria Plc published the most with 129 posts, among the brands in "Nigerian Banks" Group. 10% 6% 6% 8% 8% 5% 16% 4% 21% 16% Sterling Diamond Bank Fidelity Bank Plc SkyBank Stanbic IBTC First City Monument Bank GTBank UBA Group First Bank of Nigeria Plc Access Bank plc Share Of Voice – Volume of Posts
- 16. First City Monument Bank received the largest volume of Likes (49,203), among the brands in "Nigerian Banks" Group. 2% 2% 2% 2% 2% 53% 13% 1% 10% 13% Sterling Diamond Bank Fidelity Bank Plc SkyBank Stanbic IBTC First City Monument Bank GTBank UBA Group First Bank of Nigeria Plc Access Bank plc Share Of Voice – Likes
- 17. First Bank of Nigeria Plc received the largest volume of Comments (9,839), among the brands in "Nigerian Banks" Group. 2% 6% 3% 1% 2% 12% 21% 1% 42% 10% Sterling Diamond Bank Fidelity Bank Plc SkyBank Stanbic IBTC First City Monument Bank GTBank UBA Group First Bank of Nigeria Plc Access Bank plc Share Of Voice – Comments
- 18. First Bank of Nigeria Plc received the largest volume of Shares (1,093), among the brands in "Nigerian Banks" Group. 9% 6% 6% 8% 4% 16% 15% 3% 17% 16% Sterling Diamond Bank Fidelity Bank Plc SkyBank Stanbic IBTC First City Monument Bank GTBank UBA Group First Bank of Nigeria Plc Access Bank plc Share Of Voice – Shares
- 19. Thanks For Reading! To Generate your own free report like this for your own brands, head over to Unmetric now Create Your Free Social Media Report Now
- 20. Thanks! Please contact us at NotJustNumbers@unmetric.com for more information.