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Jennifer Mravich 2014 CUES Next Top Credit Union Exec Presentation

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Jennifer Mravich is a 30-year-old Vice President of Marketing at Power Credit Union ($84 M) in Pueblo, Colorado, United States.

This is her Finalist presentation that she gave in Amelia Island, Florida as part of the 2014 CUES Next Top Credit Union Exec competition.

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Jennifer Mravich 2014 CUES Next Top Credit Union Exec Presentation

  1. 1. Jennifer Mravich Vice President of Marketing Power Credit Union ($84 M) Pueblo, Colorado
  2. 2. Jennifer Mravich Vice President of Marketing Power Credit Union
  3. 3. Change is inevitable. Progress is optional. ! - Tony Robbins Life is calling… Power Credit Union
  4. 4. Your Credit Union
  5. 5. Members 12,300 12,075 11,850 11,625 11,400 11,471 Power CU 11,745 12,242 2012 2013 2014
  6. 6. Strategic Value. Why Rebrand? Non-Quantifiable Results • Competitive advantage - discovering your “why”! • Enhanced and modern image in markets! • Stronger recruitment of staff & attractive culture! • Meet member demand! • Future growth potential
  7. 7. Average Age of Membership Age 50.0 48.0 46.0 44.0 42.0 46.5 47.8 48 47.9 48 47.9 47 47 2012 2013 2014 2015 Industry Power CU Source: Credit Union National Association (CUNA)
  8. 8. Member Growth 5% 3.75% 2.5% 1.25% 0% -1.25% -2.5% -3.75% -5% 2.5 2.4 2.3 2.3 2013 2014 2015 2016 5 4 -3 -4 Industry Power CU Source: Credit Union National Association (CUNA)
  9. 9. Loan Growth 19.0% 14.3% 9.5% 4.8% 0.0% 15 10 10.6 11 8 7.3 2013 2014 2015 Industry Power CU Power CU Net Income 2013 2014 2015 380,000 480,000 600,000 US$0 US$300,000 US$600,000 Source: Credit Union National Association (CUNA)
  10. 10. On the horizon… • Refreshed Website! • Mobile Apps! • PFM - MyMoneyPal! • ApplePay! • Life is Calling Campaign!
  11. 11. On the horizon… • Remodeled Facilities / Signage! • Culture Shift & Modern Image! • Onboarding/Referral Programs • Refreshed Website! • Mobile Apps! • PFM - MyMoneyPal! • ApplePay! • Life is Calling Campaign!
  12. 12. Courage is being scared to death, but saddling up anyway. ! ~ John Wayne
  13. 13. Q&A with Jennifer

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