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Top 10 Insurance Brands on Facebook in South Africa Q3-2016

In this report we looked at the top 10 Insurance brands on Facebook in South Africa over the third quarter of 2016

Read on to find out how brands like 1st for Women, Discovery, Old Mutual and OUTSurance performed on

Fans
Engagement
Sentiment
Share of Voice
Campaign Effectiveness

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Top 10 Insurance Brands on Facebook in South Africa Q3-2016

  1. 1. Comparison of the top 10 South African Insurers on Facebook Q3-2016
  2. 2. Top Insurers on Facebook Q3-2016 • We analysed the performance of the top 10 South African Insurers on Facebook between July and September 2016. • Areas we looked at included engagement, fan growth, sentiment and share of voice. • Some of the brands analysed were 1st for Women, Discovery, Old Mutual and OUTSurance.
  3. 3. Highlights • With a fan growth of 50.52%, Budget Insurance saw the highest Fan Growth Rate among the 10 insurers analysed. • Not only did Santam have the highest PTAT (people talking about them) of 17.46% they also had the highest average engagement score. • Among the brands analysed, Old Mutual published the greatest amount of posts, 153 during the 3 month period, they also received the most likes, comments and shares. • The brand with the most positive sentiment was MiWay (49%) followed behind closely by Discovery Insure. • The leading insurance brand in terms of response time to customers on Facebook was 1st for Women. • Overall Old Mutual had the highest Share of Voice in the insurance industry on Facebook in Q3 2016, this was mostly due to their #OM50Years campaign.
  4. 4. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Own Free Social Media Report Now
  5. 5. Old Mutual SA(ZA) had the largest fan base of 118,355 while Budget Insurance showed the highest fan growth of 50.52%. -10.0% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 0K 20K 40K 60K 80K 100K 120K 140K Growth% Number of Fans Prime Meridian Direct 1st for Women Insurance Budget Insurance King Price Insurance Old Mutual SA(ZA) Hollard MiWay Discovery Insure Santam Insurance OUTsurance Fans
  6. 6. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Santam Insurance King Price Insurance OUTsurance Old Mutual SA(ZA) MiWay 1st for Women Insurance Discovery Insure Hollard Budget Insurance Prime Meridian Direct South Africa Countries < 2% Other Countries Fans – Geography
  7. 7. Santam Insurance had the highest PTAT of 17.46% as a percentage of its average number of Fans during this time period. 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% 20.0% 0K 20K 40K 60K 80K 100K 120K Peopletalkingabout(as%ofFans) Average Number of Fans Prime Meridian Direct 1st for Women Insurance Budget Insurance King Price Insurance Old Mutual SA(ZA) Hollard MiWay Discovery Insure Santam Insurance OUTsurance Conversations
  8. 8. Old Mutual SA(ZA) published the greatest number of posts (153). Santam Insurance had the highest average engagement, with a score of 913. 0 20 40 60 80 100 120 140 160 180 0 100 200 300 400 500 600 700 800 900 1000 Prime Meridian Direct 1st for Women Insurance Budget Insurance King Price Insurance Old Mutual SA(ZA) Hollard MiWay Discovery Insure Santam Insurance OUTsurance Number of Posts Engagement Score Engagement Score Number of Posts Engagement - Posts
  9. 9. Old Mutual SA(ZA) received the most number of Likes (203,602), Old Mutual SA(ZA) got the most number of Comments (3,460) and Old Mutual SA(ZA) had the most number of Shares (2,721). 0K 50K 100K 150K 200K 250K Prime Meridian Direct 1st for Women Insurance Budget Insurance Old Mutual SA(ZA) King Price Insurance Hollard MiWay Discovery Insure Santam Insurance OUTsurance Likes Comments Shares Engagement Breakdown
  10. 10. Most Engaging Brand Posts King Price Insurance 22-SEP-16, THU 7:11AM Want to braai at the office? #braailaai #braaiking ENGMT . LIKES COMMENT S SHARE S SENTIMENT 1,000 233 37 453 Positive Old Mutual SA(ZA) 20-SEP-16, TUE 3:57AM Heard about Old Mutual’s Money Account?...Be sure to catch Uzalo SABC1 tonight and you could WIN Old .. Old Mutual SA(ZA) 09-SEP-16, FRI 3:00AM 50 years of resilient investing through all market conditions has helped many South Africans realise .. ENGM T. LIKES COMMENTSSHARE S SENTIMENT 1,000 13,080 135 64 Uncategorized ENGMT . LIKES COMMENT S SHARE S SENTIMENT 1,000 11,593 254 124 Uncategorized
  11. 11. Most Engaging Brand Posts Santam Insurance 07-SEP-16, WED 7:00AM What’s your idea for a safer SA? Share it with us and you could see it come to life. ENGMT . LIKES COMMENT S SHARE S SENTIMENT 1,000 3,165 11 5 Uncategorized Old Mutual SA(ZA) 05-SEP-16, MON 6:50AM This September will see runners from all walks of life take on the The Old Mutual Wild Series Mont-A .. Santam Insurance 24-AUG-16, WED 9:41AM A simple idea has the power to improve the safety of South African lives. What’s yours? ENGM T. LIKES COMMENTSSHARE S SENTIMENT 1,000 8,149 4 15 Neutral ENGMT . LIKES COMMENT S SHARE S SENTIMENT 1,000 2,919 29 3 Uncategorized
  12. 12. MiWay's Facebook Page saw the highest number of Fan posts (388). 0 50 100 150 200 250 300 350 400 450 Prime Meridian Direct 1st for Women Insurance Budget Insurance King Price Insurance Old Mutual SA(ZA) Hollard MiWay Discovery Insure Santam Insurance OUTsurance Number of Fan Posts Fan Posts
  13. 13. MiWay received the highest percentage of Positive Sentiment (49.00%). 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1st for Women Insurance Budget Insurance King Price Insurance Old Mutual SA(ZA) Hollard MiWay Discovery Insure Santam Insurance OUTsurance Negative Neutral Positive Sentiment Analysis
  14. 14. MiWay responded to the highest percentage of Fan posts (90.72%). 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% 0 200 400 600 800 1000 1200 %ofFanPostsBrandRespondedto Average Response Time (mins) 1st for Women Insurance Budget Insurance King Price Insurance Old Mutual SA(ZA) Hollard MiWay Discovery Insure Santam Insurance OUTsurance Brand Responses
  15. 15. Old Mutual SA(ZA) published the most with 153 posts, among the brands in "SA Insurance" Group. 21% 21% 8% 15% 10% 3% 4% 3% 10% 5% Old Mutual SA(ZA) King Price Insurance Discovery Insure MiWay 1st for Women Insurance OUTsurance Santam Insurance Prime Meridian Direct Hollard Budget Insurance Share Of Voice – Volume of Posts
  16. 16. Old Mutual SA(ZA) received the largest volume of Likes (203,602), among the brands in "SA Insurance" Group. 72% 1% 1% 0% 3% 1% 7% 0% 15% 0% Old Mutual SA(ZA) King Price Insurance Discovery Insure MiWay 1st for Women Insurance OUTsurance Santam Insurance Prime Meridian Direct Hollard Budget Insurance Share Of Voice – Likes
  17. 17. Old Mutual SA(ZA) received the largest volume of Comments (3,460), among the brands in "SA Insurance" Group. 54% 4% 6% 3% 17% 2% 5% 1% 6% 2% Old Mutual SA(ZA) King Price Insurance Discovery Insure MiWay 1st for Women Insurance OUTsurance Santam Insurance Prime Meridian Direct Hollard Budget Insurance Share Of Voice – Comments
  18. 18. Old Mutual SA(ZA) received the largest volume of Shares (2,721), among the brands in "SA Insurance" Group. 34% 16% 8% 1% 22% 4% 11% 1% 3% 0% Old Mutual SA(ZA) King Price Insurance Discovery Insure MiWay 1st for Women Insurance OUTsurance Santam Insurance Prime Meridian Direct Hollard Budget Insurance Share Of Voice – Shares
  19. 19. During this time period, #OM50Years was the most engaging run by Old Mutual SA(ZA). King Price Insurance published the most (76) in its Spring Fest campaign. 0 10 20 30 40 50 60 70 80 0 200 400 600 800 1000 1200 #FixedPremiums(Prime Meridian Direct) Win a Brand new Renault Clio(1st for Women Insurance) Did You Know(Budget Insurance) Spring Fest(King Price Insurance) #OM50Years(Old Mutual SA(ZA)) #CoverKleva(Hollard) #SmallBizFriday (MiWay) #crackthecold(Discovery Insure) NO DATA(Santam Insurance) #MandelaDay(OUTsurance) Number of Posts Engagement Score Engagement Score Number of Posts Campaign Comparison
  20. 20. Generate Your Own Report To generate your own free report for your brand, click below & head over to Unmetric now! Create Your Own Free Social Media Report Now
  21. 21. Thank You For a detailed analysis on any of the brands included in this report, please contact us at info@whysatisfy.com

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