How to Create an Awesome Email Course They Won't Forget

How to Create an Awesome
Email Course They Won't Forget
by Andrea Kalli

Step One: Research
 What is your ideal customer looking
for?
 What does your customer find
particularly:
 Confusing
 Frustrating
 Difficult
 Use Google’s auto-suggest feature for
ideas

Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net

Step One: Research
 Enter“how to” into Google’s search bar and see
what’s trending

 The currently trending topic in yellow might be an
ideal topic, depending on your audience


Step One: Research
 Enter your topic keyword first, followed by “how
to” for more specific niche ideas


Step One: Research
The best email courses are built
around a single subject.

 Take one of two approaches:

 Focus on your single topic and pick five
specific subtopics
 Focus on one single subtopic and expand
the topic in more depth, one aspect per day.

 Which approach works best for your audience?


Step Two:
Formatting a Powerful Email Course
 Email courses are simple
 Write 5-7 emails on one narrow topic
 Load them to your Autoresponder
 Automatically deliver them over the course of 5-14 days
 Include paid offer in final email
 Let your subscriber know when she will hear from you
again
 Invite her to subscribe to your newsletter or a new email
course
 The most common model involves using your email mini-
course as a sign-up incentive.

Step Two:
Begin the autoresponder sequence with a “Thank you” letter
describing what they can expect over the next several days.

This includes:
 How many emails they’ll receive
 What the interval between emails will be
 How to “white list” your email address so they receive all
parts of the course
 An invitation to send questions or feedback, with
appropriate contact information
 How to unsubscribe (your Autoresponder should
automatically insert this in every email)
 When they can expect your next email
Andrea Kalli – Online Internet Marketing Services www.virtualassist.net

Step Two:
 Give one tip per day. Keep it
simple and short. Follow the same
visual and written format (make a
template)
 Dazzle readers with one strong,
simple, life-changing tip per letter
 Long emails may show your
expertise but might bore readers


Step Three:
Creating Subject Lines that Get Read
 Subject lines are always
crucial
 Subject lines should be
powerful
 They should also appeal to a
deep need
 Promise your reader what she
wants most


Step Three:
Creating Subject Lines that Get Read
 The principle of repetition

The first part of your subject line should be re-
stated every day
The second part should be specific and unique to
that day.

 Repetition creates a feeling of security

 It reinforces the overall topic in your reader’s brain


Step Four:
How Not to Get Thrown Away as Spam
 Here’s what to avoid:
 Don’t use exclamations marks in email
Subject lines
 Don’t use extreme punctuation
 Never use words like “money” or “free”
 Avoid over-the-top adjectives like “amazing” or
“super”
 Don’t be “clever” and use symbols to “fool”
the Spam filters (E.G. “Vi@gr@”)

Step Five: Your Content
 Write in your own words

 No matter how serious the topic,
your attitude should be that of a
close friend sharing a “secret” with
somebody who is incredibly special.

 Write as if you’re speaking to one,
single person.

 Consider purchasing a Private
Label Rights (PLR) email course
from a reputable PLR site – then
reword it into your own “voice”.

Step Six: Getting Them to Buy!
 Ideally, avoid putting “buy” links in
your first two or three emails

 If you would like to include a link in
every email, do so in a simple,
repeated-daily P.S.

Example:
P.S. Want more quilting patterns?
Check out my new book:
http://www.mycrazyquilting.com


 Prepare” your reader for your offer in the final email

 It should feel utterly natural to offer them the chance to
upgrade, join a membership site, buy your eBook or
whatever course of action you want them to take

 When you do finally present your money-maker link, it
should feel like the only logical conclusion to your course.

 And do “spell out” what you want them to do next (as well
as testing your link!)


 Add an incentive
 Make use of the principle of
exclusivity
 Offer something the general public
will not receive
 A discount
 A special coupon
 An exclusive bonus
 “free” access to a private
forum


Summary
 Your email course should always be a necessary step in your
Sales Funnel.

 In other words, the most effective emails (and email courses)
are carefully researched and planned.

 Remember that the most important elements of maintaining
any relationship are building trust and nurturing it by staying in
touch.

 A helpful and entertaining email course goes a long way
towards creating a strong bond with your subscribers.

Is This You?

•Do you struggle with building your platform, getting noticed, and becoming
known as the expert in your topic?
•Do you sometimes feel that you need a better plan to grow your list, or nurture
and engage your audience?
•Do you wish you could stop trading time for dollars, and turn your content into
profitable products?
•Are you feeling paralyzed by technology and implementation overwhelm?

Whatever you want to call us, what we do is IMPLEMENT. We help you
brainstorm, plan, organize, build, market, and maintain your online business.
Let my team help you with the overwhelm, technology, & implementation.


Our Internet Marketing Services
 Business Website and  Webinar/Teleseminar
Blogging Management and Support
 Social Media Marketing –  Speaker Specific Support and
Relationship Marketing Marketing
 Email Marketing – Nurture  Author Specific Support and
Marketing Marketing
 Lead Generation – Irresistible,  Membership Site
Compelling Incentive Offer Implementation and
 Video Marketing – Management
Video/Audio Products  Affiliate Program
 Content Marketing – Article  Mobile Marketing
Marketing  Reputation Management
 Product Creation – Content  Pay-per-Click Advertising
Re-purposing
 Search Engine Optimization –
Keyword Research – Links
Check out the details for each of the Internet Marketing Services listed above

Let’s Get Strategic About Marketing!

How to Create an Awesome Email Course They Won't Forget

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How to Create an Awesome Email Course They Won't Forget