How to Create an AwesomeEmail Course They Wont Forget                       by Andrea Kalli
Step One: Research What      is your ideal customer lookingfor? What does your customer findparticularly:    Confusing ...
Step One: Research  Enter“how to” into Google’s search bar and see what’s trending  The currently trending topic in yell...
Step One: Research  Enter your topic keyword first, followed by “how to” for more specific niche ideas Andrea Kalli – Onl...
Step One: ResearchThe best email courses are builtaround a single subject. Take one of two approaches:     Focus on you...
Step Two:Formatting a Powerful Email Course  Email courses are simple    Write 5-7 emails on one narrow topic    Load t...
Step Two:Formatting a Powerful Email Course  Begin the autoresponder sequence with a “Thank you” letter  describing what ...
Step Two:Formatting a Powerful Email Course  Give one tip per day. Keep it   simple and short. Follow the same   visual a...
Step Three:Creating Subject Lines that Get Read  Subject lines are always   crucial  Subject lines should be   powerful ...
Step Three:Creating Subject Lines that Get Read   The principle of repetition       The first part of your subject line ...
Step Four:How Not to Get Thrown Away as Spam   Here’s   what to avoid:        Don’t use exclamations marks in email     ...
Step Five: Your Content Write in your own words No matter how serious the topic, your attitude should be that of a close...
Step Six: Getting Them to Buy!  Ideally, avoid putting “buy” links in  your first two or three emails  If you would like...
Step Six: Getting Them to Buy!   Prepare” your reader for your offer in the final email   It should feel utterly natural...
Step Six: Getting Them to Buy!  Add an incentive  Make use of the principle of exclusivity  Offer something the general...
Summary Your email course should always be a necessary step in yourSales Funnel. In other words, the most effective emai...
Is This You?•Do you struggle with building your platform, getting noticed, and becomingknown as the expert in your topic?•...
Our Internet Marketing Services    Business Website and                    Webinar/Teleseminar       Blogging           ...
Let’s Get Strategic About Marketing!Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
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How to Create an Awesome Email Course They Won't Forget

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Visit http://www.virtualassist.net for your Internet Marketing Services needs.

As an internet marketing virtual assistant, I understand the importance of using email marketing to connect with your audience and nurture your community through value-based communication. One great way is to offer them a mini-course delivered via your autoresponder service. Use these tips to get you going and create something wonderful!

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How to Create an Awesome Email Course They Won't Forget

  1. 1. How to Create an AwesomeEmail Course They Wont Forget by Andrea Kalli
  2. 2. Step One: Research What is your ideal customer lookingfor? What does your customer findparticularly:  Confusing  Frustrating  Difficult Use Google’s auto-suggest feature forideas Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  3. 3. Step One: Research  Enter“how to” into Google’s search bar and see what’s trending  The currently trending topic in yellow might be an ideal topic, depending on your audience Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  4. 4. Step One: Research  Enter your topic keyword first, followed by “how to” for more specific niche ideas Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  5. 5. Step One: ResearchThe best email courses are builtaround a single subject. Take one of two approaches:  Focus on your single topic and pick five specific subtopics  Focus on one single subtopic and expand the topic in more depth, one aspect per day. Which approach works best for your audience? Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  6. 6. Step Two:Formatting a Powerful Email Course  Email courses are simple  Write 5-7 emails on one narrow topic  Load them to your Autoresponder  Automatically deliver them over the course of 5-14 days  Include paid offer in final email  Let your subscriber know when she will hear from you again  Invite her to subscribe to your newsletter or a new email course  The most common model involves using your email mini- course as a sign-up incentive. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  7. 7. Step Two:Formatting a Powerful Email Course Begin the autoresponder sequence with a “Thank you” letter describing what they can expect over the next several days. This includes:  How many emails they’ll receive  What the interval between emails will be  How to “white list” your email address so they receive all parts of the course  An invitation to send questions or feedback, with appropriate contact information  How to unsubscribe (your Autoresponder should automatically insert this in every email)  When they can expect your next emailAndrea Kalli – Online Internet Marketing Services www.virtualassist.net
  8. 8. Step Two:Formatting a Powerful Email Course  Give one tip per day. Keep it simple and short. Follow the same visual and written format (make a template)  Dazzle readers with one strong, simple, life-changing tip per letter  Long emails may show your expertise but might bore readers Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  9. 9. Step Three:Creating Subject Lines that Get Read  Subject lines are always crucial  Subject lines should be powerful  They should also appeal to a deep need  Promise your reader what she wants most Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  10. 10. Step Three:Creating Subject Lines that Get Read  The principle of repetition The first part of your subject line should be re- stated every day The second part should be specific and unique to that day.  Repetition creates a feeling of security  It reinforces the overall topic in your reader’s brain Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  11. 11. Step Four:How Not to Get Thrown Away as Spam  Here’s what to avoid:  Don’t use exclamations marks in email Subject lines  Don’t use extreme punctuation  Never use words like “money” or “free”  Avoid over-the-top adjectives like “amazing” or “super”  Don’t be “clever” and use symbols to “fool” the Spam filters (E.G. “Vi@gr@”) Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  12. 12. Step Five: Your Content Write in your own words No matter how serious the topic, your attitude should be that of a close friend sharing a “secret” with somebody who is incredibly special. Write as if you’re speaking to one, single person. Consider purchasing a Private Label Rights (PLR) email course from a reputable PLR site – then reword it into your own “voice”. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  13. 13. Step Six: Getting Them to Buy!  Ideally, avoid putting “buy” links in your first two or three emails  If you would like to include a link in every email, do so in a simple, repeated-daily P.S. Example: P.S. Want more quilting patterns? Check out my new book: http://www.mycrazyquilting.com Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  14. 14. Step Six: Getting Them to Buy!  Prepare” your reader for your offer in the final email  It should feel utterly natural to offer them the chance to upgrade, join a membership site, buy your eBook or whatever course of action you want them to take  When you do finally present your money-maker link, it should feel like the only logical conclusion to your course.  And do “spell out” what you want them to do next (as well as testing your link!) Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  15. 15. Step Six: Getting Them to Buy!  Add an incentive  Make use of the principle of exclusivity  Offer something the general public will not receive  A discount  A special coupon  An exclusive bonus  “free” access to a private forum Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  16. 16. Summary Your email course should always be a necessary step in yourSales Funnel. In other words, the most effective emails (and email courses)are carefully researched and planned. Remember that the most important elements of maintainingany relationship are building trust and nurturing it by staying intouch. A helpful and entertaining email course goes a long waytowards creating a strong bond with your subscribers. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  17. 17. Is This You?•Do you struggle with building your platform, getting noticed, and becomingknown as the expert in your topic?•Do you sometimes feel that you need a better plan to grow your list, or nurtureand engage your audience?•Do you wish you could stop trading time for dollars, and turn your content intoprofitable products?•Are you feeling paralyzed by technology and implementation overwhelm? Whatever you want to call us, what we do is IMPLEMENT. We help youbrainstorm, plan, organize, build, market, and maintain your online business. Let my team help you with the overwhelm, technology, & implementation. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  18. 18. Our Internet Marketing Services  Business Website and  Webinar/Teleseminar Blogging Management and Support  Social Media Marketing –  Speaker Specific Support and Relationship Marketing Marketing  Email Marketing – Nurture  Author Specific Support and Marketing Marketing  Lead Generation – Irresistible,  Membership Site Compelling Incentive Offer Implementation and  Video Marketing – Management Video/Audio Products  Affiliate Program  Content Marketing – Article  Mobile Marketing Marketing  Reputation Management  Product Creation – Content  Pay-per-Click Advertising Re-purposing  Search Engine Optimization – Keyword Research – LinksCheck out the details for each of the Internet Marketing Services listed above
  19. 19. Let’s Get Strategic About Marketing!Andrea Kalli – Online Internet Marketing Services www.virtualassist.net

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