My session for BlogCamp Switzeralnd 3.0, centered on the integration of Flickr and blogging, how to leverage Flickr for content distribution and connecting with readers.
How to Troubleshoot Apps for the Modern Connected Worker
Blog-Flickr Integraion BlogCamp Switzerland 3.0
1. Marketing Blog Content
with Flickr
Timing and Community
Mark Melnykowycz
An American Peyote Scribble
blog.americanpeyote.com
Zurich BlogCamp3.0
August 29th, 2008
2. Blogging
• Create a reaction in the reader
• Communicate or invoke emotion
• Give value to the readers
3. Blogging with Text
• Efficient - readers scan and read text
• Google indexes posts via keywords, tags,
content, titles, etc.
• Easy to produce
13. Goal
• Integrate visual and text blogging
• Increase blog visibility
• Build new connections to readers/viewers
14. Flickr for Photographers
• Ability to share images with an audience
• Fast posting (faster than text)
• Discussion forums (group interaction)
• The image stands on its own without
context
15. Flickr for Bloggers
• Images indexed in Google/Yahoo
• Use as image server
• Post photos to groups
• Use images in group discussions
• Participate in group communities
16. Google
• Text based searching
• Flickr photos indexed in Google
• Links in Flickr description to your blog
• Good image search capabilities
17. Flickr Integration
• Host images on Flickr
• Post images to Flickr groups
• Participate in Flickr discussions
• Develop viewer base
• Embed links to blog content
• Embed Flickr image in blog
• Links back to Flickr image
19. Strobist.com
Flickr Workshops Blog Partners
Discussion Reader Blog
Photo sharing Interaction Network
20. Case Study
• Identified interest on Strobist
• Joey Lawrence Photoshop DVD
• published comprehensive review (fulfilling
reader need)
• Linked to Strobist discussion on Flickr
21. •Monday, Oct. 15th 2007:
David Hobby blogs about
Joey Lawrence and his
DVD
•Will post review by Friday
•Lots of discussion on
Strobist comments
•Tons of interest on
Strobist Flickr group
•Timing: A large group of
readers interested in a topic
•I purchase a copy of the DVD
•I write up my own review and
post it on Wed.
22. Flick Photos
Blog Post
Flick Discussion
Strobist.com
23. Short-Term Affect
• Three day traffic exceeded normal monthly
total
• Increased RSS readers
• Large ego bump
24. Long-Term Affect
Google Flickr
• Sustained Google hits
• Blog post
• Flickr discussion
• Strobist site
25. Key Points
• Use the power of visual images
• Understand reader needs
• Understand value of timing
• Provide unique value
• Create multiple connection points to content
• Engage in discussion outside of blog