Marketing Blog Content
with Flickr
Timing and Community
Mark Melnykowycz
An American Peyote Scribble
blog.americanpeyote.com
Zurich BlogCamp3.0
August 29th, 2008

Blogging
• Create a reaction in the reader
• Communicate or invoke emotion
• Give value to the readers

Blogging with Text
• Efficient - readers scan and read text
• Google indexes posts via keywords, tags,
content, titles, etc.
• Easy to produce

Adventure
Fear Love
Beauty
Cool
Dramatic Hate
Desire

Images
• Instant understanding
• No translation needed
• Emotional response
• Open to interpretation

Goal
• Integrate visual and text blogging
• Increase blog visibility
• Build new connections to readers/viewers

Flickr for Photographers
• Ability to share images with an audience
• Fast posting (faster than text)
• Discussion forums (group interaction)
• The image stands on its own without
context

Flickr for Bloggers
• Images indexed in Google/Yahoo
• Use as image server
• Post photos to groups
• Use images in group discussions
• Participate in group communities

Google
• Text based searching
• Flickr photos indexed in Google
• Links in Flickr description to your blog
• Good image search capabilities

Flickr Integration
• Host images on Flickr
• Post images to Flickr groups
• Participate in Flickr discussions
• Develop viewer base
• Embed links to blog content
• Embed Flickr image in blog
• Links back to Flickr image

Flickr Posting
Photo
Text
Post Link

Strobist.com
Flickr Workshops Blog Partners
Discussion Reader Blog
Photo sharing Interaction Network

Case Study
• Identified interest on Strobist
• Joey Lawrence Photoshop DVD
• published comprehensive review (fulfilling
reader need)
• Linked to Strobist discussion on Flickr

•Monday, Oct. 15th 2007:
David Hobby blogs about
Joey Lawrence and his
DVD
•Will post review by Friday
•Lots of discussion on
Strobist comments
•Tons of interest on
Strobist Flickr group
•Timing: A large group of
readers interested in a topic
•I purchase a copy of the DVD
•I write up my own review and
post it on Wed.

Flick Photos
Blog Post
Flick Discussion
Strobist.com

Short-Term Affect
• Three day traffic exceeded normal monthly
total
• Increased RSS readers
• Large ego bump

Long-Term Affect
Google Flickr
• Sustained Google hits
• Blog post
• Flickr discussion
• Strobist site

Key Points
• Use the power of visual images
• Understand reader needs
• Understand value of timing
• Provide unique value
• Create multiple connection points to content
• Engage in discussion outside of blog

Flickr
• Best photo-blog posting analogy
• Fast distribution of images
• Community interaction

Discussion