How many of you are on Social Media? Facebook? Twitter? Youtube? Are you following any brands on these channels? What are these brands?Have you ever discovered a new brand, that you like through your Social Media channels?
Irish person spends only 22minutes on RTE per month.
S.M.A.R.T. objectives are the key to successful campaign. In this case we will be talking about creating brand awareness. If you don’t know your target market well, listening though Social Media can help you to learn about who they are, where they are, what they talk about and what issues are they facing.I will further introduce tools and techniques of brand awareness building.
After tracking you should know more about your target market, where they are, what they talk about, what issues do they face and how can your products help.
Marketing Your Business Through Social Media
Marketing your business through Social Media <br />Alma Birbilaite<br />
64% of young people aged 16 to 24 in Ireland are using Internet for Social Networking <br />The average Irish person spends 18 hours and 7 minutes online each month <br />Eurostat, Comscore, 2011<br />
Facebook is the most popular Social Network with almost 1,900,000 Irish members <br />Average Irish person spends 4hours 10 minutes on Facebook per month<br />Comscore<br />
245,000 Irishpeople over the age of 15 have a Twitter account. That’s 7% of the total population.<br />30% of Irish Twitter users checks their accounts daily.<br />Ipsos-MRBI, 2011<br />
YouTube is being regularly used by 1,300,000 Irish users and gets average of 400,000 views per month<br />Ipsos-MRBI, 2011<br />
Irish opinion formers rate search engines as the most <br />important source of information about companies and brands.<br />Social Media is an important variable in search engine marketing <br />Edelman Trust Barometer 2011<br />
Youtube helped make the Rubberbandits an over night sensation after 6,000,000<br />views of Horse Outside <br />
Benefits of Social Media for business<br />Broader reach and relationships building<br />Quality traffic to company’s website<br />Real-time marketing communication<br />Reduced cost<br />Improved search engine marketing.<br />
Social Media is .. <br />Two way communication<br />Company <br />Customers<br />Creating Awareness<br />Marketing<br />Receiving Feedback<br />
Facebook benefits<br />Currently the most popular Social Networking site in Ireland<br />Offers precisely targeted advertising<br />Enables establishing thought leadership<br />Helps to create buzz. <br />
What to do on Facebook?<br />Facebook page<br />Facebook group <br />Paid advertising <br />
How to start with Facebook<br />Create a page<br />Invite your friends to “like” the page<br />Get friends to invite their friends<br />
How to use Facebook page<br />Crate events.<br />Post company news, links to blog posts.<br />Post updates from employees.<br />Post links to relevant articles. <br />Include pictures, videos and presentations.<br />
How to use Facebook page<br />Be active.<br />Update regularly. <br />Add value to others.<br />Promote interesting content.<br />Interact with followers.<br />
How to use Facebook group<br />Facebook groups are dedicated to connect like minded people.<br />Conduct discussions. <br />Build thought leadership. <br />Build relationships. <br />
Facebook paid advertising <br />Enables precise targeting<br />You can control your spending and method of payment<br />
Benefits of Twitter<br />Real-time communication of 140 symbols posts called “tweets”.<br />Accessible through your PC or mobile device, you can stay engaged 24/7.<br />Your finger on pulse of market.<br />
How to use Twitter<br />After creating a company or brand Twitter profile: <br />Start following employees, customers, vendors, competitors industry influencers.<br />Post regularly. <br />Re-tweet relevant content.<br />Respond to industry tweets.<br />Integrate Twitter with other Social Media channels<br />
What content to share on Twitter? <br />Tweet about: <br />Industry news and interesting facts. <br />New employees.<br />Advertise job vacancies.<br />Advertise your events, new products or services. <br />Ask questions relevant to your industry. <br />Don’t forget to include industry quotes, jokes and statistics!<br />
Key tip for use of Twitter<br />Always track industry relevant keywords and get engaged when possible!<br />
Benefits of YouTube<br />Second most favorite search engine after Google.<br />Enabled viral exposure.<br />People are more likely to watch video rather than read a text or listen to podcast.<br />
How to use Youtube?<br />Create a YouTube channel.<br />Make and upload videos about your products/services/brand.<br />Connect with similar companies.<br />Make video responds to other videos. <br />Use those videos on your website and in your <br /> communication with customers<br />
How to manage all your Social Media<br />Hootsuit (www.hootsuit.com)<br />Tweetdeck (www.tweetdeck.com)<br />Friendsfeed (www.friendsfeed.com)<br />8 hands (www.8hands.com)<br />Google analytics (www.google.com/analytics)<br />StatCounter (www.statcounter.com)<br />