Marketing Your Business Through Social Media

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How to use social media to promote your business

How to use social media to promote your business

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  • How many of you are on Social Media? Facebook? Twitter? Youtube? Are you following any brands on these channels? What are these brands?Have you ever discovered a new brand, that you like through your Social Media channels?
  • Irish person spends only 22minutes on RTE per month.
  • S.M.A.R.T. objectives are the key to successful campaign. In this case we will be talking about creating brand awareness. If you don’t know your target market well, listening though Social Media can help you to learn about who they are, where they are, what they talk about and what issues are they facing.I will further introduce tools and techniques of brand awareness building.
  • After tracking you should know more about your target market, where they are, what they talk about, what issues do they face and how can your products help.

Transcript

  • 1. Marketing your business through Social Media
    Alma Birbilaite
  • 2. Are you connected?
  • 3. Why is this important for business?
  • 4. 64% of young people aged 16 to 24 in Ireland are using Internet for Social Networking
    The average Irish person spends 18 hours and 7 minutes online each month
    Eurostat, Comscore, 2011
  • 5. Facebook is the most popular Social Network with almost 1,900,000 Irish members
    Average Irish person spends 4hours 10 minutes on Facebook per month
    Comscore
  • 6. 245,000 Irishpeople over the age of 15 have a Twitter account. That’s 7% of the total population.
    30% of Irish Twitter users checks their accounts daily.
    Ipsos-MRBI, 2011
  • 7. YouTube is being regularly used by 1,300,000 Irish users and gets average of 400,000 views per month
    Ipsos-MRBI, 2011
  • 8. Irish opinion formers rate search engines as the most
    important source of information about companies and brands.
    Social Media is an important variable in search engine marketing
    Edelman Trust Barometer 2011
  • 9. Youtube helped make the Rubberbandits an over night sensation after 6,000,000
    views of Horse Outside
  • 10. Benefits of Social Media for business
    Broader reach and relationships building
    Quality traffic to company’s website
    Real-time marketing communication
    Reduced cost
    Improved search engine marketing.
  • 11. Social Media is ..
    Two way communication
    Company
    Customers
    Creating Awareness
    Marketing
    Receiving Feedback
  • 12. So… where to start?
  • 13. Strategy and planning
    What do you want to achieve?
    Whom do you want to reach?
    Where they are?
    How to reach them?
  • 14. Listen and Learn
    Social Media can give a real-time insights about consumers
  • 15. Listen and Learn
    Services:
    Google Alerts (www.google.com/alerts)
    Twitter Alerts (www.tweetbeep.com)
    What to track?
    Company / brand name
    Competitors names / brands
    Industry keywords
  • 16. Social Media Channels
  • 17. Your website is a hub
    Social media should be used
    to drive traffic to company’s
    website or blog.
  • 18. Social Media Channels
  • 19. Facebook benefits
    Currently the most popular Social Networking site in Ireland
    Offers precisely targeted advertising
    Enables establishing thought leadership
    Helps to create buzz.
  • 20. What to do on Facebook?
    Facebook page
    Facebook group
    Paid advertising
  • 21. Facebook page
  • 22. How to start with Facebook
    Create a page
    Invite your friends to “like” the page
    Get friends to invite their friends
  • 23. How to use Facebook page
    Crate events.
    Post company news, links to blog posts.
    Post updates from employees.
    Post links to relevant articles.
    Include pictures, videos and presentations.
  • 24. How to use Facebook page
    Be active.
    Update regularly.
    Add value to others.
    Promote interesting content.
    Interact with followers.
  • 25. How to use Facebook group
    Facebook groups are dedicated to connect like minded people.
    Conduct discussions.
    Build thought leadership.
    Build relationships.
  • 26. Facebook paid advertising
    Enables precise targeting
    You can control your spending and method of payment
  • 27. Benefits of Twitter
    Real-time communication of 140 symbols posts called “tweets”.
    Accessible through your PC or mobile device, you can stay engaged 24/7.
    Your finger on pulse of market.
  • 28. How to use Twitter
    After creating a company or brand Twitter profile:
    Start following employees, customers, vendors, competitors industry influencers.
    Post regularly.
    Re-tweet relevant content.
    Respond to industry tweets.
    Integrate Twitter with other Social Media channels
  • 29. What content to share on Twitter?
    Tweet about:
    Industry news and interesting facts.
    New employees.
    Advertise job vacancies.
    Advertise your events, new products or services.
    Ask questions relevant to your industry.
    Don’t forget to include industry quotes, jokes and statistics!
  • 30. Key tip for use of Twitter
    Always track industry relevant keywords and get engaged when possible!
  • 31. Benefits of YouTube
    Second most favorite search engine after Google.
    Enabled viral exposure.
    People are more likely to watch video rather than read a text or listen to podcast.
  • 32. How to use Youtube?
    Create a YouTube channel.
    Make and upload videos about your products/services/brand.
    Connect with similar companies.
    Make video responds to other videos.
    Use those videos on your website and in your
    communication with customers
  • 33. How to manage all your Social Media
    Hootsuit (www.hootsuit.com)
    Tweetdeck (www.tweetdeck.com)
    Friendsfeed (www.friendsfeed.com)
    8 hands (www.8hands.com)
    Google analytics (www.google.com/analytics)
    StatCounter (www.statcounter.com)
  • 34. Questions?