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CIM Digital Bootcamp - Introduction to Social Media

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CIM Digital Bootcamp - Introduction to Social Media

  1. 1. An Introduction to Social Media www.further.co.uk
  2. 2. What is social media? www.further.co.uk
  3. 3. Is social media a fad? www.further.co.uk Or is it the most important shift in marketing ever?
  4. 4. www.further.co.uk Social media is the #1 activity on the Web.
  5. 5. www.further.co.uk Time to gain 50 million users 38 years 13 years 5 years 5 months
  6. 6. www.further.co.uk 80% of UK internet users visit social networking websites.
  7. 7. www.further.co.uk 25% of search results for world’s top 20 brands are links to user generated content.
  8. 8. www.further.co.uk 34% of bloggers post opinions on products and brands. There are 200,000,000 blogs.
  9. 9. www.further.co.uk 44.5 Million visitors/month
  10. 10. www.further.co.uk
  11. 11. www.further.co.uk
  12. 12. www.further.co.uk
  13. 13. www.further.co.uk
  14. 14. www.further.co.uk
  15. 15. www.further.co.uk 80% of updates are not from the website.
  16. 16. www.further.co.uk Steven Fry has more followers than readers of ...combined! &
  17. 17. www.further.co.uk 19% of updates mention a product or brand. (80% are Q&A, 20% are opinions)
  18. 18. www.further.co.uk Results: $6,500,000 in sales (2 years)
  19. 19. www.further.co.uk 400 Million active users (50% of which log in each day)
  20. 20. www.further.co.uk
  21. 21. www.further.co.uk 1.5 Million businesses have active pages
  22. 22. www.further.co.uk
  23. 23. www.further.co.uk 78% of consumers trust peer recommendations. 14% trust adverts.
  24. 24. www.further.co.uk Results: Successful re-launch, 790k fans
  25. 25. www.further.co.uk
  26. 26. www.further.co.uk
  27. 27. www.further.co.uk
  28. 28. www.further.co.uk
  29. 29. www.further.co.uk
  30. 30. www.further.co.uk
  31. 31. www.further.co.uk
  32. 32. www.further.co.uk

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