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Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
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Digital Rhetoric and Writing: September 4, 2014

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Logo assignment.

Logo assignment.

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  • 1. September 4, 2014
  • 2. Today: 1)Icebreaker 2)Logo Assignment 3)Logo readings 4)First Photoshop Activity 5)Homework
  • 3. Icebreaker: Going with today’s theme, please give your name and your favorite logo.
  • 4. Just a quick blog reminder: 1)Your first reading response is due tonight. It’s over the readings from last week. 2)You have one research blog post due this week, and 2 every week from here on.
  • 5. The point of rhetorical analysis is merely to read with understanding. (p. 320)
  • 6. The Logo Redesign: For the final submission, you should upload a completed, colored logo with a written memo of approximately 500 words explaining your choices. You will also submit with this project a shorter, 200 word or less, cover letter to the team “selling” your new logo and mascot.
  • 7. …you really want to think about is why the current logo is problematic. Remember those elements of rhetorical analysis we talked about last class. So here are a few looks at the main logo, the logo in action, and some of the Redskins secondary logos.
  • 8. Logo: a distinctive symbol of a company, object, publication, person, service or idea.
  • 9. And a reminder…
  • 10. ethos.
  • 11. pathos.
  • 12. logos.
  • 13. kairos.
  • 14. style.
  • 15. audience.
  • 16. purpose.
  • 17. context.
  • 18. metaphor.
  • 19. story.
  • 20. delivery.
  • 21. culture.
  • 22. transition. Logo readings! The 10 rules…
  • 23. 1) Answer who, what and why.
  • 24. 2) Identify, don’t explain.
  • 25. 3) Understand limitations.
  • 26. 4) Be seductive.
  • 27. 5) Make mnemonic value
  • 28. 6) Pose a question.
  • 29. 7) Design for longevity.
  • 30. 8) Make the logo the foundation of a system.
  • 31. 9) Design for a variety of media.
  • 32. 10) Be strong.
  • 33. Transition: Photoshop Activity
  • 34. You should have: 1)A movie poster 2)Your photo Watch my example, then try it!
  • 35. For Tuesday: Read: Wysocki (x2), Benjamin and Kress. Remember your memes are due Tuesday!!

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