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September 4, 2014
Today: 
1)Icebreaker 
2)Logo Assignment 
3)Logo readings 
4)First Photoshop Activity 
5)Homework
Icebreaker: 
Going with today’s theme, please give your 
name and your favorite logo.
Just a quick blog reminder: 
1)Your first reading response is due 
tonight. It’s over the readings from last 
week. 
2)You...
The point of 
rhetorical analysis 
is merely to 
read with understanding. 
(p. 320)
The Logo Redesign: 
For the final submission, you should upload 
a completed, colored logo with a written memo 
of approxi...
…you really want to think about is why the 
current logo is problematic. Remember those 
elements of rhetorical analysis w...
Logo: a distinctive 
symbol of a company, 
object, publication, 
person, service or idea.
And a reminder…
ethos.
pathos.
logos.
kairos.
style.
audience.
purpose.
context.
metaphor.
story.
delivery.
culture.
transition. Logo readings! 
The 10 rules…
1) Answer who, what and why.
2) Identify, don’t explain.
3) Understand limitations.
4) Be seductive.
5) Make mnemonic value
6) Pose a question.
7) Design for longevity.
8) Make the logo the foundation 
of a system.
9) Design for a variety of media.
10) Be strong.
Transition: Photoshop Activity
You should have: 
1)A movie poster 
2)Your photo 
Watch my example, then try it!
For Tuesday: 
Read: Wysocki (x2), Benjamin and 
Kress. 
Remember your memes are due 
Tuesday!!
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
Digital Rhetoric and Writing: September 4, 2014
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Digital Rhetoric and Writing: September 4, 2014

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Transcript of "Digital Rhetoric and Writing: September 4, 2014"

  1. 1. September 4, 2014
  2. 2. Today: 1)Icebreaker 2)Logo Assignment 3)Logo readings 4)First Photoshop Activity 5)Homework
  3. 3. Icebreaker: Going with today’s theme, please give your name and your favorite logo.
  4. 4. Just a quick blog reminder: 1)Your first reading response is due tonight. It’s over the readings from last week. 2)You have one research blog post due this week, and 2 every week from here on.
  5. 5. The point of rhetorical analysis is merely to read with understanding. (p. 320)
  6. 6. The Logo Redesign: For the final submission, you should upload a completed, colored logo with a written memo of approximately 500 words explaining your choices. You will also submit with this project a shorter, 200 word or less, cover letter to the team “selling” your new logo and mascot.
  7. 7. …you really want to think about is why the current logo is problematic. Remember those elements of rhetorical analysis we talked about last class. So here are a few looks at the main logo, the logo in action, and some of the Redskins secondary logos.
  8. 8. Logo: a distinctive symbol of a company, object, publication, person, service or idea.
  9. 9. And a reminder…
  10. 10. ethos.
  11. 11. pathos.
  12. 12. logos.
  13. 13. kairos.
  14. 14. style.
  15. 15. audience.
  16. 16. purpose.
  17. 17. context.
  18. 18. metaphor.
  19. 19. story.
  20. 20. delivery.
  21. 21. culture.
  22. 22. transition. Logo readings! The 10 rules…
  23. 23. 1) Answer who, what and why.
  24. 24. 2) Identify, don’t explain.
  25. 25. 3) Understand limitations.
  26. 26. 4) Be seductive.
  27. 27. 5) Make mnemonic value
  28. 28. 6) Pose a question.
  29. 29. 7) Design for longevity.
  30. 30. 8) Make the logo the foundation of a system.
  31. 31. 9) Design for a variety of media.
  32. 32. 10) Be strong.
  33. 33. Transition: Photoshop Activity
  34. 34. You should have: 1)A movie poster 2)Your photo Watch my example, then try it!
  35. 35. For Tuesday: Read: Wysocki (x2), Benjamin and Kress. Remember your memes are due Tuesday!!
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