This document outlines the agenda and assignments for a class on logos and visual rhetoric. It includes an icebreaker activity, an assignment to redesign a logo along with a 500 word explanation and 200 word cover letter, readings on logos, and an introductory Photoshop activity requiring a movie poster and student photo. Students are reminded that a reading response is due, they must post to the class blog weekly, and memes are due the following class.

1. September 4, 2014

2. Today:
1)Icebreaker
2)Logo Assignment
3)Logo readings
4)First Photoshop Activity
5)Homework

3. Icebreaker:
Going with today’s theme, please give your
name and your favorite logo.

4. Just a quick blog reminder:
1)Your first reading response is due
tonight. It’s over the readings from last
week.
2)You have one research blog post due
this week, and 2 every week from here
on.

5. The point of
rhetorical analysis
is merely to
read with understanding.
(p. 320)

6. The Logo Redesign:
For the final submission, you should upload
a completed, colored logo with a written memo
of approximately 500 words explaining your
choices. You will also submit with this project a
shorter, 200 word or less, cover letter to the
team “selling” your new logo and mascot.

7. …you really want to think about is why the
current logo is problematic. Remember those
elements of rhetorical analysis we talked
about last class.
So here are a few looks at the main logo, the
logo in action, and some of the Redskins
secondary logos.

8. Logo: a distinctive
symbol of a company,
object, publication,
person, service or idea.

11. And a reminder…

14. ethos.

15. pathos.

16. logos.

17. kairos.

18. style.

19. audience.

20. purpose.

21. context.

22. metaphor.

23. story.

24. delivery.

25. culture.

26. transition. Logo readings!
The 10 rules…

27. 1) Answer who, what and why.

28. 2) Identify, don’t explain.

29. 3) Understand limitations.

30. 4) Be seductive.

31. 5) Make mnemonic value

32. 6) Pose a question.

33. 7) Design for longevity.

34. 8) Make the logo the foundation
of a system.

35. 9) Design for a variety of media.

36. 10) Be strong.

38. Transition: Photoshop Activity

39. You should have:
1)A movie poster
2)Your photo
Watch my example, then try it!

40. For Tuesday:
Read: Wysocki (x2), Benjamin and
Kress.
Remember your memes are due
Tuesday!!