3. INTRODUCTION
This report discusses the motorcycle market in China mainly from the
following sections.
- Size of Motorcycle Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
motorcycle market size, industry sales revenue and domestic motorcycle
output in 2008 - 2010, this report presents a picture of the real development of
motorcycle market in China and changes in the overall market size.
- Hot Areas of China Motorcycle Market
Based on the comparison and analysis on China's motorcycle production and
import in different provinces or cities, this report points out those hot areas in
China for motorcycle market deserve most attention.
- Top 10 Enterprises in China Motorcycle Industry
Based on the comparison and analysis on top 10 leading enterprises in China
motorcycle industry in terms of sales revenue, market share and number of
employees, the report shows their positions in the motorcycle market in China.
Additionally, this report lists basic contact information of the top 10 leading
enterprises.
- Market Share and Market Structure of China Motorcycle Market
This report analyzes the motorcycle market share distribution in China by
segments based on enterprises nature (leading enterprises, foreign enterprises,
state-owned and private enterprises), imports of motorcycle product and
regional markets in China in terms of sale revenue, profitability, production
volume, number of enterprises and the value of imports... The report offers
data on the market shares of imported motorcycle products, foreign
enterprises and enterprises in other forms. It also offers a comparison of
profitability by forms of enterprise ownership, presents a picture of the
market share of leading enterprises and the distribution of major regional
markets in China. In addition, the report figures out the structure and
4. concentration ratio of the current motorcycle market in China by means of
Bain's Market Structure Classification and Index of CR4.
- Import and Export of Motorcycle Products
In this section, the report includes the main source countries / regions of
imported motorcycle products for China and their market shares, the
domestic destinations of imported motorcycle products in China and shares
for these destinations, major export destinations (countries or regions) for
Chinese produced motorcycle products and shares of these destinations,
major origins of the exported motorcycle products and their shares.
- Motorcycle Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning motorcycle products generally accepted in the motorcycle
industry in China, including standard names both in Chinese and English as
well as their unified code numbers.
- Major Motorcycle Importers in China
The report lists 10 major importers for motorcycle products in China and
provides their contact information such as company name, address, website,
telephone number and fax number.
- Summary on Key Statistics of the Motorcycle Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Motorcycle Market
Report presents the current situation, the growth rate and profitability of the
motorcycle industry in China.
5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.
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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................2
2.1 ANALYSIS ON THE MOTORCYCLE MARKET SIZE ...............................2
2.2 ANALYSIS ON THE CHANGES IN MOTORCYCLE PRODUCTION
VOLUME IN RECENT YEARS.............................................................................4
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................5
CHAPTER 3 HOT SPOTS FOR MOTORCYCLE PRODUCTS ACROSS
CHINA .........................................................................................................................9
CHAPTER 4 INDUSTRY OVERVIEW................................................................11
4.1 A SUMMARY ON THE INDUSTRY............................................................11
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF MOTORCYCLE
PRODUCTS............................................................................................................16
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED MOTORCYCLE PRODUCTS.....................................................16
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................18
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................19
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................20
CHAPTER 6 THE MARKET SHARE...................................................................22
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................22
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................22
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................24
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................26
6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES
REVENUE ..........................................................................................................26
6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL
PRODUCTION VOLUME................................................................................27
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................29
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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............29
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................31
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................33
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................35
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................37
7.1 JIANGMEN DACHANGJIANG GROOUP CO., LTD. .............................37
7.2 LIFAN INDUSTRY (GROUP) CO., LTD. ....................................................37
7.3 CHONGQING LONGXIN ENGINE CO., LTD..........................................38
7.4 CHONGQING JIANSHE MOTORCYCLE CO., LTD................................39
7.5 ZHEJIANG QIANJIANG MOTORCYCLE CO., LTD. ..............................39
7.6 WUYANG-HONDA MOTORS (GUANGZHOU) CO., LTD. ..................40
7.7 SUNDIRO HONDA MOTORCYCLE CO., LTD. .......................................41
7.8 CHINA JIALING INDUSTRIAL CO., LTD. (GROUP)..............................41
7.9 JIANGMEN HAOJUE PRECISION MACHINERY CO., LTD. ................42
7.10 JINAN QINGQI SUZUKI MOTORCYCLE CO., LTD. ............................42
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................44
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................45
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CHAPTER 3
HOT SPOTS FOR
MOTORCYCLE PRODUCTS
ACROSS CHINA
Figure 5 Nationwide distribution map of motorcycle mfg. enterprises above designated
size across China
Heilongjiang
Jilin
<4
Inner Mongolia
Liaoning
Xinjian <4
Hebei Beijing
9 Tianjin
Shanxi <4
Ningxia Shandong
Qinghai 19
Gansu Henan Jiangsu
Shaanxi 26 Anhui 25
Tibet Shanghai
Hubei <4 9
Sichuan <4 Zhejiang
<4 38 26
Chongqing Jiangxi
Hunan
< 4 Fujian
Guizhou <4
<4
1-5 1
6-19 Yunnan Guangdong 6
Guangxi
56
20-39 <4 20
40+ 40
Hainan
Guangdong, Chongqing, Zhejiang and Henan are the major production bases
for motorcycle in China. From Jan. to Nov. 2010, enterprises engaged in
motorcycle production above designated size in the above four areas added
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign motorcycle mfg. enterprises
across China and the comparison of foreign enterprises and enterprises of other
ownership
2008 2009 2010
Percentage of foreign enterprises Changes217
in the percentage of
全国 221 224
in term s of the num ber of num bers of foreign-funded
oreign-funded 25 26 24
enterprises in 2010 enterprises
e of ownership 200
Private 121 30% 119 125rivate
30% 30%
oreign-funded 10.71% 25 26 24 nded
Joint-equity 9 4% 7
3% 3% 7
Others 66 11% 65
12% 11% 68
Private 55% 55% 56%
oreign-funded 11% 12% 11%
89.29%
Joint-equity 4% 55% 3%
55% 56% 3%
Others 30% 30% 30%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership Joint-equity Others
In 2010, among the 224 motorcycle mfg. enterprises above designated size
across China, 24 are foreign enterprises, accounting for about a share of
10.71% of all. In terms of the number of enterprises, there were 2 foreign
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