The original book summary/review. Classifies and embodies the big ideas discussed in this best-selling, important new book by blogger Jeff Jarvis. Visualized by Alan Brody for vizipress.com Music: From Stardust To Sentience by High Places www.myspace.com/hellohighplaces.com

2. rules VS.

3. New Relationship Give the people control, we will use it

4. New relationship Your worst customer is your best friend Your best customer is your partner

5. New Architecture 1 The link changes everything Do what you do best - link to the rest

6. New Architecture 2 Join a network / Be a platform Think distributed

7. New Publicness 1 If you’re not searchable, you won’t be found Everybody needs a little Search Engine Optimization

8. New Publicness 2 Life is public, so is business

9. New Publicness 3 Your customers are your Ad Agency

10. New Society Elegant organization —Mark Zuckerberg

11. The New (Google) Economy 1 Manage abundance (not scarcity) The mass market is dead—long live the mass of niches

12. The New (Google) Economy 2 Join the open-source, gift economy Google commodifies everything

13. New Business Reality Atoms are a drag Middlemen are doomed Free is a business model Decide what business you’re in

14. New Attitude There is an inverse relationship between control and trust —David Weinberger Trust the people Listen VS.

15. New Ethic Make mistakes well Life is a beta Be honest Be transparent Collaborate Don’t be evil

16. New Speed Answers are instantaneous Life is live Mobs form in a flash

17. New Imperatives Beware the cash cow in the coalmine Encourage and protect innovation Simplify, Simplify Get out of the way —Craig Newmark

18. ruled the earth If

19. Media The Google Times— Newspapers, post-paper Googlewood— Entertainment, opened up GoogleBooks— Killing the book to save it

20. Retail Google Eats— Diners vote on the Menu Google Shops— A company built on people

21. Utilities Google Power & Light— Google technology empowers GT&T— What Google should do as a cable company - run it the customers way.

22. Manufacturing The Googlemobile— From secrecy to sharing: Opening up the design process Google Cola— Health coke?

23. Service Google Air Social marketplace of customers: Airline become a publisher for wise crowd?

24. Service Google Real Estate— Information is power Eliminating the middlemen — or making them add real value

25. Money Google Capital— Money makes networks The Googliest job The First Bank of Google— Markets without middlemen Open Bank, the transparent institution, the only bank you can trust

26. Public Welfare St. Google’s Hospital— The benefits of publicness Google Mutual Insurance— The business of cooperation

27. Public Institutions Google U— Opening education The United States of Google— Geeks rule

28. Exceptions PR and lawyers— Hopeless God and Apple— Beyond Google? Is Apple the great exception or is it Googley?

29. Generation

30. Generation Google and the impact on: Friendship— We stay linked forever Publicness— Is privacy over?

31. Generation Google and the Impact on: Thought— Does the internet make us smarter? Politics and government— Is this the transparent administration? Talent— This is the creation generation

32. www.buzzmachine.com/what-would-google-do/ On sale now

33. Visualizations by Alan Brody ViziPress.com Music: From Stardust to Sentience by High Places http://www.myspace.com/hellohighplaces www.buzzmachine.com/what-would-google-do/ On sale now