5. Why Digital?
Customers are becoming
increasingly wired โ new touch
points
Digital is driving innovative new
business models
Integrated digital eco-systems
offer valuable insights
6. Every Business is a Digital Business
John Deere turns farm data and
telemetry into a digital plan to
optimize operations and increase
yields/profits.
9. Key Aspects of Digital Enterprise Strategy
โข Create Digital eco-systems with APIs
โข Integrate data and applications to create a digital value
chain
โข Analyze interactions to extract meaningful insights
โข Secure your digital interactions
13. Leverage Developers & Partners Ecosystems
Tap into an
extended eco-
system of
developers with
APIs
14. Capture new Opportunities with APIs
๏ผ Drive Innovation
๏ผ Increase Reach
๏ผ Support New Devices
๏ผ Discover New Business Models
๏ผ Increase Partner Network
15. APIs Foster Internal Innovation and Efficiency
โข Securely publish, share and use common services
โข Improve discoverability of internal services
โข Create internal communities to foster innovation
19. The New Enterprise is Fragmented
Cloud Platforms SaaS Applications Mobile & IoT Apps
Data Services Packaged Apps Custom Apps
20. SaaS has leapt ahead
72%
*Source: North Bridge Venture Capital
2014
13%
2011
21. Traditional Integration Approaches
ESB are too heavy weight,
long integration cycles
Most Cloud Integration
solutions still rely on ESB
architecture
Proprietary connectors
donโt scale for
23. What Connected Enterprises Need?
โข Integrate with growing number of Apps
โข Configure, no-code
โข Multi-channel focus
โข Ubiquitous access (API)
โข Multi-point
โข Configurable Orchestration & Transformation
โข Have Business, not your ESB drive your strategy
25. Cloud Integration Gateway
๏ผ Gateway Architecture
๏ผ API based Open connectors
๏ผ Flexible Deployment
๏ผ Declarative Policies
๏ผ Multi-point Integration
๏ผ Orchestrate and Transform
๏ผ Publish as APIs
๏ผ No IDEs or Eclipse plug-ins
๏ผ Data and Policy Governance
27. A mobile app accessing your data has been compromised!
How do you securely share APIs with an open developer community?
Can you selectively revoke access for compromised Apps?
29. Securing the New Enterprise
Digital is disrupting how and where information is accessed
โข Mobile and Social Apps
donโtโ understand PKI,
WS-Security, etc.
โข Focus on human
readability, developer
adoption
30. Realizing End-to-End Security
Managing the
User Experience
Securing the
App - PII, PHI
Enabling Easy Developer Access
Securing the Channel
Securing the Backend
31. Understanding the Security Landscape
โข Protocol specific threats
โข Key Management
โข OAuth
โข Monitoring
โข Licensing
โข Security Token Mediation
API Specific Security
Single Sign On MDM
ATP, Firewall, VPN etc.
33. SOA Software API Gateway
Gateway
Security
Authentication
Protection
IAM Integration
Encryption
Mediation
Quality of Service
Paging/Caching
Orchestration
Scripting
34. Out-of-the-box Security Policies
๏ผ OpenID Provider/Relying Party
๏ผ OAuth 1.0a & 2.0 (all grant-types)
๏ผ Developer/Partner Key Auth & Az
๏ผ CORS Management
๏ผ HTTP Basic-Auth
๏ผ Mutual SSL based Authentication
๏ผ SAML 1.1 & 2.0 (STS included)
๏ผ WS-Trust 1.2 & 1.3
๏ผ WS-Security Transport Binding
๏ผ WS-Security Username Token
๏ผ WS-Security Message Encryption/Signature
๏ผ Integration with AD, SiteMinder, OAM, RSA,
๏ผ Cookie-based Authentication
๏ผ Denial of Service attack Prevention
๏ผ SQL Injection Prevention
๏ผ Virus Scanning
๏ผ XML Schema Validation
๏ผ Malicious Pattern Detection
๏ผ SLA/Throttling by a Developer/Partner
๏ผ Certificate (PKI) Management (CA Included)
38. Analytics for your Enterprise
Business Analytics
โข Track product,
customer and
monetization trends
โข Identify new
opportunities.
Operational Analytics
โข Ensure operation
excellence of your
infrastructure
โข Analyze errors and
response codes
API Analytics
โข Identity top APIs by
usage, monetization,
app type etc.
โข Analyze API Licensing,
monetization and fine-
tune developer
onboarding
44. Analytics Framework
๏ผ Policy based data collection
๏ผ Out of the box reports and dashboards
๏ผ Configure (no-code) to create custom visualizations
๏ผ Embed charts in dash board
๏ผ Import data from any external source
๏ผ Export easily into any other analytics infrastructure
46. Leader in Gartner MQ and Forrester Wave
The Gartner document is available upon request.*Gartner, Inc., Magic Quadrant for Application Services Governance
by Paolo Malinverno,
Daryl C. Plummer, Gordon Van Huizen, August 8th 2013.
Gartner Application Services
Governance MQ 2013
Forrester Wave: API
Management, Q3 2014
The Forrester Waveโข is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are
trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call
on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments.
Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is
based on best available resources. Opinions reflect judgment at the time and are subject to change.
50. Accelerate Digital Channels
โข Delight customers with an engaging
experience on any channel or device, at any
moment
โ Mobile-enable your enterprise, externalize
your products and services as APIs, and stay
ahead of consumer trends.
โ Accelerate time to market and reduce TCO
by leveraging existing applications
Capabilities
โข Orchestration
โข Mediation
โข Scripting
โข Caching/Paging
โข Security
51. Drive Partner Adoption
โข Engage business partners and get
developers up and running quickly
โ Launch a secure online portal to quickly
onboard business partners and establish
interactive online social channels with them.
โ Drive partner adoption with updated
documentation and developer community.
Connect with developers, inspire them, and
drive your API usage.
Capabilities
โข Portal
โข Social
โข Documentation
โข Groups
โข Search
52. Monetize Digital Assets
โข Package, market and license your
assets to maximize revenue
โ Transform any application, service or
asset into elegant and simple APIs.
โ Productize you data, create customized
packages and tailored plans, and license
them accordingly.
Capabilities
โข Licensing
โข Rate Limiting
โข Provisioning
โข Documentation
53. Analyze your Business
โข Get instant insights into your business and
optimize the delivery and value of APIs
โ Maximize your revenue by gaining complete
visibility into how your partners and
customers leverage your data.
โ Monitor activity for a specific partner, app or
developer and evaluate their impact on your
business.
Capabilities
โข Business Analytics
โข Operational
Insights
โข App and Developer
Metrics
54. An Unified API & SOA Platform
Transform
& Secure
Publish Monetize
Dev.
Adoption
API
SOAP to REST
Mobile-
Optimization
OAuth
Mediation
Analytics API Documentation
Applications
and Services
Apps
API Producers API Consumers
55. API Platform Capabilities
Platform
Licensing
Quota Mgmt.
Partner Mgmt.
PCI Compliance
Provisioning
Policy Mgmt.
Monitoring
OAuth
Federation
Analytics
Lifecycle
API/Services
Application
User
Compliance
Integrations
Gateway
Security
Authentication
Protection
IAM Integration
Encryption
Mediation
Quality of Service
Paging/Caching
Orchestration
Scripting
API Portal
Search
Documentation
Groups
Social
56. The Unified SOA & API Platform
Analytics
Developer Engagement
Gateway Services
Service Integration
Lifecycle Management
58. API Resources and API University
โข Resource Center
โ http://resource.soa.com/
โข Follow us on:
www.facebook.com/soasoftware
www.linkedin.com/company/soasoftware
@soasoftwareinc
Editor's Notes
customers are becoming increasingly wired and tech-savvy
the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle