The document discusses different types and aspects of communication. It describes communication as the exchange of information between individuals through symbols, signs or behaviors. It then lists different types of communication including formal vs informal, downward vs upward vs horizontal flow, and verbal vs non-verbal vs visual expression. Examples are given for each type. The document also notes that 45% of communication is listening, 30% is speaking, 16% is reading and 9% is writing.

2. - The Cluetrain Manifesto

5. Communication is:
an exchange of information from A sender to A receiver
with the message being understood as intended.

6. ...Communication is -->
A process by which information is exchanged between
individuals through a common system of symbols, signs, or
behaviour.

7. 1) Aiding tool for Decision making.
2) Speeds up Clarifies the organizational processes.
3) Better focus on work requirements
4) Generates a greater sense of organizational commitment and involvement.
5) A problem solving tool: by clarity, preciseness and feedback.

9. Reading
16%
Writing
9%
Speaking
30%
Listening
45%

10. Formal
Informa
l
Downward
Upward
horizontal
Verbal
Non-Verbal
Visual

11. ...Types of
Communication >
Organization BASED:
Formal
Internal: Planned Communication, following the organization’s chain of
command: E-mails, memos, Conferences, Reports, Presentation.
External: Planned communication with people outside the organization
e-mails, SMS, Speeches, Advertisings, websites, blogs and Social
Media
Informal
Internal: Casual Communication among employees do not follow
organizational chain of command; e-mails, SMS, phone calls, face to
face conversations. Team blogs…Etc
External: Casual communication with outsiders (suppliers, customers..)
e-mail, SMS, phone calls, social media

12. ...Types of
Communication >
FLOW BASED:
Downward
From top managementhigher levels to employees and
subordinates
Upward
Flows from lower to higher organizational levels
horizontal Flows within divisions or units within the same level of
organizational hierarchy

13. ...Types of
Communication >
FLOW BASED: Sample Process

15. Physical

17. ...Types of
Communication >
EXPRESSION BASED:

19. Clarity

20. Open-Ended ..
.. Close-Ended

21. Are you going to
deliver the files this
way?
When exactly will
you do that?
Yes…
Today
5:00
PM
How can we
improve the
translation
quality for this
project?
Let me
tell you
ya
basha..

22. Eh ya negm, How
did it go with the
Transparent
today?
Sloooowww, and
wasting my time..
Alright, should I
call the
automation?
Ya ret, eshta!

23. Bos ya sedy, this
is the report…
75 alf kelma with
fuzzy
Oppa!!
How much is
the rate?
Don’t
know!
Is it the highlighted
in yellow?

24. So, you are saying that the
client will not pay us for this
project? how come?
No, you don’t
see it my way
When is the best time to
claim our payment?!
Why do you ask!?

25. the key to effective
communication