Social media new features updates for marketers July 2013 Hashtags on Facebook Facebook slashes half its ad formats to 13 Facebook helps detect engaging content Video on Instagram beats Vine Twitter analytics open to everyone

1. The Patch
Social media new features updates for marketers
July 2013
• Hashtags on Facebook
• Facebook slashes half its ad formats to 13
• Facebook helps detect engaging content
• Video on Instagram beats Vine
• Twitter analytics open to everyone

2. Facebook
Hashtags & Images in comments
Hot stat: 50 million Facebook Pages
• Facebook creates searchable hashtags to
compete with Twitter for real-time
marketing spend
• Facebook launches images in comments,
a feature for both users and brands or
community managers, in a move to get
more visual and follow the trend of
Tumblr and Pinterest likes.
• Facebook launches local currency
payments API and asks developers to
switch from Facebook Credits by
September 12th.

3. Facebook
Simplifying ad formats (from 27 to 13)
Hot stat: A Facebook user like an average 40
Pages
• Advertising consolidation starts with
eliminating "sponsored results" in search
and Questions and Offers. Facebook
should go from 27 to 13 ad formats after
the clean-up
• Facebook Ad Manager reports get easier
for Mobile app install ads, introduces
cost-per-action to all reports and the
Appstore URL is enough to generate the
ad

4. Facebook
Easy-to-spot engaging contents
Hot stat: 125 million interactions on Facebook
for the NBA final
• Facebook now highlights in yellow most
engaging posts in admin panel of a Page,
to help brands better understand what
works.
• Facebook redesigns Page Insights to
provide more actionable data with a
focus on what is and is not working. A
new report for "People Engaged" with
demographic & geographic data is
available too.

5. Instagram
Video on Instagram beats Vine
Hot stat: More videos are published on
Instagram
• Instagram now publishes videos of 6 yo
15 seconds. 6 seconds to beat Vine, and
15 to seduce advertisers to whom it’s a
popular format #win
• This developer offers an easy way to
embed your Instagram pictures on a
website

6. Twitter
Know your engagement stats
Hot stat: Vine Sharing On Twitter Dips -64% A
Week After Instagram Video Debuts
• Twitter opens its analytic platform to
users and brands, you can now take a
look at your engagement performance or
your follower stats
• New geo-targeted ads for retailers will be
available on Twitter, a mobile-only
product able to compete with
Foursquare
• Twitter also working on retargeting ads
(that appeared recently on Facebook
too), to push tweets to users who visited
a brand's website

7. Google+
Unified Dashboard for Maps, Search, Plus, AdWords
Hot stat: It’s Google+ 2nd birthday!
• Google today launched a new dashboard
for businesses and Google+ page owners
that will provide them with a single
dashboard to manage many of their daily
activities around Google’s tools
• It’s Google+ 2nd birthday! To celebrate, a
new button is born (“Move”)

8. Tumblr
Access your archive and post music
Hot stat: 50B blog posts & 75M more arriving
each day on Tumblr
• Tumblr now gives an easier access to
one’s blog archives by simply adding
/archive at the end of the URL, with
bigger images and other features
• Tumblr integration with SoundCloud now
possible by pasting URL in the “external
URL” field

9. Pinterest
Search your pins
Hot stat: Disney has 23 official Pinterest
accounts
• You can now search your own pins by
keywords/hashtags. How Pinteresting!

10. LinkedIn
Get more data about news you share
Hot stat: 3 million company pages on LinkedIn
• LinkedIn will start showing users who has
viewed not just their overall profiles, but
their updates on the site too

11. Youtube
Youtube help brands create engagement
Hot stat: 6 billion hours of video are watched
each month on YouTube
• YouTube debuts content partner program
with American Express, PepsiCo and
General Electric among others, to help
brands create engaging content. 100
partners are to be signed by the end of
the year

12. Foursquare
Check-in with friends and travel the time
Hot stat: Foursquare has 4 billion check-in data
• Foursquare launches new visualization
feature called ‘Foursquare Time
Machine’ to visualize your history,
sponsored by Samsung
• You can now check-in with Friends on
Foursquare (which 90% of user do)
• Small businesses are offered Paid
Promotions to push their store listings
(test in NYC)

13. Thanks!
Martin Pasquier, Agence Tesla
Martin.pasquier@agencetesla.com
Follow us on Twitter @agencetesla