Several western high street brands in China are quite savvy with Chinese social media, they actively use Sina Weibo, the Chinese version of Twitter to engage with their customers. Uniqlo leads the pack with over 900 thousand fans and over 4,500 tweets.

1. Western High Street Fashion Brands
Savvy with China Social Media Sina Weibo

2. Forever21
Follows: 43
Fans: 63,625
Tweets: 2,320Promo sliders
Video page
with 1 clip
Product page
to purchase
Posts, questions, complaints & praises
Addresses of
physical stores
Customer service
Links to official
online store,
TMall store &
newsletter

3. Mango
Follows: 116
Fans: 197,035
Tweets: 2,383Promo sliders
Video page
Map of physical
stores
Posts, questions, complaints & praises
Links to official site,
TMall store & other
social media sits

4. ZARA
Follows: 149
Fans: 314,321
Tweets: 513Promo image
Map of physical
stores
One video
Links to official site

5. Uniqlo
Follows: 198
Fans: 925,419
Tweets: 4,536
Promo sliders
Video page
Promo pages
Posts, questions, complaints & praises
Links to official site,
mobile app, newsletter,
WeChat, Tencent
Weibo & Renren
University
recruitment
Links to 3
physical stores

6. H&M
Follows: 20
Fans: 492,978
Tweets: 3,682Promo sliders
Video page
Posts, questions, complaints & praises
Links to official site,
mobile app &
Youku video site

7. Topshop SZ (managed by Topshop Shenzhen store)
Follows: 387
Fans: 27,102
Tweets: 1,430One video
Map of
physical store
Links to official
Topshop & Topman
sites
Posts, questions, complaints & praises

8. G-Star
Follows: 312
Fans: 62,764
Tweets: 956One video
Map of
physical store
Links to official G-
Star site
Posts, questions, complaints & praises
Survey page

9. Miss Sixty
Follows: 197
Fans: 41,093
Tweets: 1,950Promo sliders
Map of
physical store
Links to official
site
Posts, questions, complaints & praises
Survey page
Photos page

10. Levis
Follows: 88
Fans: 191,955
Tweets: 2,657Promo banner
Map of
physical store
Links to official site,
TMall store, photo
albums & social
media sites
Posts, questions, complaints & praises
Survey page

11. Engagement
Follows
Fans
Tweets

12. A digital link to your business in China
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