November 5-7, 2013
Expo Dates: Nov 5-6
Los Angeles, CA
GDCNext.com

Beyond the Box

Opportunities in Augmented Reality

We...
Definition &
(Brief) History
Wednesday, November 6, 13

Dev Tools & the
Vuforia SDK

Into the Future
of AR Gaming
About Me
Digital Strategy

Freelance

Front-end Development
Unity3D
Motion Design
C# /JS
Marketing

Web Design

Mobile AR
...
Experience Mars
Wednesday, November 6, 13
Wednesday, November 6, 13
Wednesday, November 6, 13
Wednesday, November 6, 13
What is AR?
Augmented reality (AR) is a live,
direct or indirect, view of a
physical, real-world environment
whose element...
History of AR
• 1957 - Morton Helig began
building a machine called the
Sensorama.
• 1966 - 1st HUD via Professor
Ivan Sut...
History of AR
• 1999 - Hirokazu Kato releases
ARToolKit to the open source
community.
• 2000 - Wearable Computer
Lab in Au...
Development Tools
options for mobile Augmented Reality Games
Wednesday, November 6, 13
PROS

CONS

• Extremely fast & easy • Focused Primarily
with in Browser Tools

• Affordable ($180/10
Pages)

• AR Video & ...
PROS

CONS

• Fast, efficient

• No Android support

• Clean and simple

• Lacking major

• Easy to plug into any

• Requir...
PROS

CONS

• Fast & easy web based • Expensive! ($825
creation studio

• Plugins for PhoneGap

SDK LITE / $2,065
SDK PRO)...
PROS

CONS

• Fast & easy web based • Expensive! ($3,490
creation studio

• Powerful 3-D
• Cloud support, 3D
object featur...
PROS

CONS

• Powerful 3-D

• No Desktop

rendering engine &
Unity Plugin

• Cloud support,

cylinder object feature
track...
November 5-7, 2013
Expo Dates: Nov 5-6
Los Angeles, CA
GDCNext.com

Vuforia SDK

for Mobile AR Development

Wednesday, Nov...
Tools & Costs
FREE

$100

$400

$500

Vuforia AR Dev
SDK

1yr Apple Dev
License

Unity3D iOS
License

16 gb Apple 3rd
Gen ...
November 5-7, 2013
Expo Dates: Nov 5-6
Los Angeles, CA
GDCNext.com

Unity3D

game development tool

Wednesday, November 6,...
Vuforia/Unity Workflow
Import 3d Models
Map Images Targets
Code Interactions (C#, JS)
Add iOS Plugins

Export as
Xcode Pro...
Current State
How are developers & brands
leveraging Augmented Reality?
OPPORTUNITIES

• Real World Gaming
• Product Promo...
Real World Gaming

GPS based games creating immersive experiences

Wednesday, November 6, 13
Product Promotions
“Advertainment” games tie physical & digital products
Wednesday, November 6, 13
3D Visualization

some applications just work better in 3D

Wednesday, November 6, 13
Immersive Gameplay

new mechanics for existing systems

Wednesday, November 6, 13
Current State
So why hasn’t Augmented
Reality taken off yet?
LIMITATIONS

• Technology is in its infancy • ‘Gimmicky’ Cont...
November 5-7, 2013
Expo Dates: Nov 5-6
Los Angeles, CA
GDCNext.com

Into the Future

Beyond the Box with Augmented Reality...
Boxed Media
• Contained in a isolated environment
• Fixed in two dimensions (0, 0)
•Main purpose is consumption
• It’s... ...
We spend

70.6 hrs
per week
in The Box
GAME DEVELOPERS CONFERENCE NEXT
November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Ange...
The Box
Media
GAME DEVELOPERS CONFERENCE NEXT
November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com
Wed...
November 5-7, 2013
Expo Dates: Nov 5-6
Los Angeles, CA
GDCNext.com

Media & Life

still two different sides of the window
...
AR is the Bridge
to get us out of The Box...
Wednesday, November 6, 13
November 5-7, 2013
Expo Dates: Nov 5-6
Los Angeles, CA
GDCNext.com

GUI to XUI

instead of looking through the window we s...
Coming Soon...
+

+

=

Iron Man &
Minority Report!

GAME DEVELOPERS CONFERENCE NEXT
November 5-7, 2013 | Expo Dates: Nov ...
Very Soon...

Combining Unity, Vuforia & Leap Motion

Wednesday, November 6, 13
Wrapping Up
•AR has many hurdles to over-come but
is evolving rapidly

•Big brands are leveraging today’s AR
Tools to crea...
Thank you.
Brian Cody
info@AdvancedInteractions.com
www.AdvancedInteractions.com

November 5-7, 2013
Expo Dates: Nov 5-6
L...
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Beyond the Box: Opportunities in Augmented Reality

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This talk, delivered at GDC / ADC 2013 is designed to educate and entertain about the past, present and future of augmented reality (AR), and the opportunities it presents for game developers.

Takeaways:
Topics will include how AR began, the current tools/costs/options for building AR apps, building AR apps with Vuforia/Unity 3D, the future of AR, and its impact on the future of gaming.

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Beyond the Box: Opportunities in Augmented Reality

  1. 1. November 5-7, 2013 Expo Dates: Nov 5-6 Los Angeles, CA GDCNext.com Beyond the Box Opportunities in Augmented Reality Wednesday, November 6, 13 @AdvInteractions
  2. 2. Definition & (Brief) History Wednesday, November 6, 13 Dev Tools & the Vuforia SDK Into the Future of AR Gaming
  3. 3. About Me Digital Strategy Freelance Front-end Development Unity3D Motion Design C# /JS Marketing Web Design Mobile AR Interactive Director WordPress Financial Services GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13
  4. 4. Experience Mars Wednesday, November 6, 13
  5. 5. Wednesday, November 6, 13
  6. 6. Wednesday, November 6, 13
  7. 7. Wednesday, November 6, 13
  8. 8. What is AR? Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13
  9. 9. History of AR • 1957 - Morton Helig began building a machine called the Sensorama. • 1966 - 1st HUD via Professor Ivan Sutherland of Electrical Engineering at Harvard • 1992 - AR system for the US Air Force known as VIRTUAL FIXTURES GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13
  10. 10. History of AR • 1999 - Hirokazu Kato releases ARToolKit to the open source community. • 2000 - Wearable Computer Lab in Australia demos 1st outdoor mobile ARQuake game • 2008 - the first AR apps come to smartphones GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13
  11. 11. Development Tools options for mobile Augmented Reality Games Wednesday, November 6, 13
  12. 12. PROS CONS • Extremely fast & easy • Focused Primarily with in Browser Tools • Affordable ($180/10 Pages) • AR Video & GPS support on Interactive Ad Campaigns • Lacking 3D animation & power required for games • Android & iOS support GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13
  13. 13. PROS CONS • Fast, efficient • No Android support • Clean and simple • Lacking major • Easy to plug into any • Requires black • Unity 3D plug in • Expensive! ($499/ technology for iOS tutorials iOS project (coming Q4??) features border yr for 1 App with 1 marker) GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13
  14. 14. PROS CONS • Fast & easy web based • Expensive! ($825 creation studio • Plugins for PhoneGap SDK LITE / $2,065 SDK PRO) Appcelerator Titanium, MonoTouch and MonoDroid • AR Video & GPS support • Supports iOS, Android GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13
  15. 15. PROS CONS • Fast & easy web based • Expensive! ($3,490 creation studio • Powerful 3-D • Cloud support, 3D object feature tracking for BASIC unlimited App development) • Missing some features that Vuforia has... • Supports iOS, Android and Desktop • Free with watermark GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13
  16. 16. PROS CONS • Powerful 3-D • No Desktop rendering engine & Unity Plugin • Cloud support, cylinder object feature tracking & many more! support • No 3D object tracking... yet • No GPS Support • Supports iOS, Android • Free (EULA required) GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13
  17. 17. November 5-7, 2013 Expo Dates: Nov 5-6 Los Angeles, CA GDCNext.com Vuforia SDK for Mobile AR Development Wednesday, November 6, 13 @AdvInteractions
  18. 18. Tools & Costs FREE $100 $400 $500 Vuforia AR Dev SDK 1yr Apple Dev License Unity3D iOS License 16 gb Apple 3rd Gen iPad Blender MonoDevelop TOTAL COST = ~$1,000 GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13
  19. 19. November 5-7, 2013 Expo Dates: Nov 5-6 Los Angeles, CA GDCNext.com Unity3D game development tool Wednesday, November 6, 13 @AdvInteractions
  20. 20. Vuforia/Unity Workflow Import 3d Models Map Images Targets Code Interactions (C#, JS) Add iOS Plugins Export as Xcode Project Export image as .unitypackage Build & Run on iOS Device Upload image to Vuforia online My Tracker tool Blender MonoDevelop Run App & point Camera at Image Marker GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13
  21. 21. Current State How are developers & brands leveraging Augmented Reality? OPPORTUNITIES • Real World Gaming • Product Promotions • 3D Visualization • Immersive Gameplay GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13
  22. 22. Real World Gaming GPS based games creating immersive experiences Wednesday, November 6, 13
  23. 23. Product Promotions “Advertainment” games tie physical & digital products Wednesday, November 6, 13
  24. 24. 3D Visualization some applications just work better in 3D Wednesday, November 6, 13
  25. 25. Immersive Gameplay new mechanics for existing systems Wednesday, November 6, 13
  26. 26. Current State So why hasn’t Augmented Reality taken off yet? LIMITATIONS • Technology is in its infancy • ‘Gimmicky’ Content • Awkward User Experience • Brand new mechanics GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13
  27. 27. November 5-7, 2013 Expo Dates: Nov 5-6 Los Angeles, CA GDCNext.com Into the Future Beyond the Box with Augmented Reality Wednesday, November 6, 13 @AdvInteractions
  28. 28. Boxed Media • Contained in a isolated environment • Fixed in two dimensions (0, 0) •Main purpose is consumption • It’s... Books, TV, PCs & Mobile Devices November 5-7, 2013 Expo Dates: Nov 5-6 Los Angeles, CA GDCNext.com @AdvInteractions Wednesday, November 6, 13
  29. 29. We spend 70.6 hrs per week in The Box GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13
  30. 30. The Box Media GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13
  31. 31. November 5-7, 2013 Expo Dates: Nov 5-6 Los Angeles, CA GDCNext.com Media & Life still two different sides of the window Wednesday, November 6, 13 @AdvInteractions
  32. 32. AR is the Bridge to get us out of The Box... Wednesday, November 6, 13
  33. 33. November 5-7, 2013 Expo Dates: Nov 5-6 Los Angeles, CA GDCNext.com GUI to XUI instead of looking through the window we step through it! Wednesday, November 6, 13 @AdvInteractions
  34. 34. Coming Soon... + + = Iron Man & Minority Report! GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13 +
  35. 35. Very Soon... Combining Unity, Vuforia & Leap Motion Wednesday, November 6, 13
  36. 36. Wrapping Up •AR has many hurdles to over-come but is evolving rapidly •Big brands are leveraging today’s AR Tools to create rich experiences •AR is the vehicle for building the next generation of games GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13
  37. 37. Thank you. Brian Cody info@AdvancedInteractions.com www.AdvancedInteractions.com November 5-7, 2013 Expo Dates: Nov 5-6 Los Angeles, CA GDCNext.com Follow me @AdvInteractions for presentation resources @AdvInteractions Wednesday, November 6, 13

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