Why Innovation Itself Must Be The Next Big Thing

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My presentation entitled 'Why Innovation Itself Must Be The Next Big Thing' presented to the Taiwanese Digital Signage Multimedia Association (DSMA) at their annual digital signage forum during COMPUTEX TAIPEI Friday 7th June 2013

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Why Innovation Itself Must Be The Next Big Thing

  1. 1. 1Why Innovation Itself Must Be The Next BigThing In Digital SignageDSMA (Digital Signage Multimedia Association)Annual Digital Signage ForumFriday June 7th in Taipei, Taiwan.
  2. 2. 2Innovation
  3. 3. 3in·no·va·tion  /ˌinəˈvāSHən/Noun1. The action or process of innovating.2. A new method, idea, product, etc:"technological innovations".Synonymsnovelty - newness
  4. 4. 4Digital Signage
  5. 5. 5Digital SignageInnovation
  6. 6. 6How ManySoftwareVendors DoWe Need?
  7. 7. 7“There are almost athousand digitalsignage softwarevendors and productscurrently in themarketplace”
  8. 8. 20091. EnQii (=1)2. STRATACACHE (10)3. BroadSign (3)4. C-nario (4)5. Scala (7)6. Signagelive (8)7. TELentice (9)8. WireSpring (newentrant)9. Ryarc Media Systems(new entrant)10. Dynamax (new entrant)20101 - EnQii (1)2 – STRATACACHE (2)3 – BroadSign (3)4 – Scala (5)5 – Omnivex=6 – SignageLive (6)=6 – WireSpring (8)8 – CoolSign9 – C-nario (4)10 – Dynamax2008=1 Cisco=1 EnQii3. BroadSign4. C-nario5. YCD6. ScreenRed7. Scala8. Signagelive9. TELentice10. STRATACACHE820111 - BroadSign (3)2 – EnQii (1)3 – Scala (4)4 – STRATACACHE (2)=5 – Omnivex (5)=5 – SignageLive (6)7 – WireSpring (8)8 – C-nario (9)9 – YCD Multimedia10 – Dynamax (10)
  9. 9. 920121 - BroadSign (1)2 - SignageLive (=5)3 – ComQi (2)4 – Real Digital Media (new entrant)5 – STRATACACHE (4)6 – Scala (3)7 – WireSpring (7)8 – Omnivex (=5)9 - Four Winds Interactive (new entrant)10 – YCD Multimedia (9)
  10. 10. Scala 14.3%Cisco 9.8%EnQii 9.7%BroadSign 8.1%Source: Digital Signage Software Market Company Market Share by Revenues (World, 2008) Frost&Sullivan10
  11. 11. 11Others 58.1%Source: Digital Signage Software Market Company Market Share by Revenues (World, 2008) Frost&Sullivan
  12. 12. 12Are PeopleInnovating OrRe-Inventing theWheel?
  13. 13. 13Are PeopleInnovating OrJumping OnBandwagons?
  14. 14. 14Launching AnAndroid PlayerIs Not Innovation
  15. 15. 15EntrepreneursAre Not BeingEncouraged ToSolve The RightProblems
  16. 16. 16nanigigantumhumerisinsidentes
  17. 17. 17“Dwarfs standing on theshoulders of giants”A Western metaphor with acontemporary interpretationmeaning "one who discoversby building on previousdiscoveries"
  18. 18. Richard StallmanFREE SOFTWARE FOUNDATIONThe Father Of Open Source
  19. 19. 22A Free, Open-Source,Cross-Platform DigitalSignage Software Player
  20. 20. Christian Faur
  21. 21. (Effectively) Two Thousand Pixels
  22. 22. 11 Million Pixels
  23. 23. 42 Million Pixels
  24. 24. 73 Million Pixels
  25. 25. Hero Content, Main Wall. Fingers, Ancillary Information
  26. 26. 33gig·a·pix·el/ˈgigəˌpiksəl/Nouna unit of graphic resolution equivalent to 230 or(strictly) 1,073,741,824 pixels
  27. 27. 34So How DoYou ThrowGigaPixelsAtSomething?
  28. 28. 35Notice I Said‘Something’and NOT‘Screens’
  29. 29. 36EntrepreneursAre Not BeingEncouraged ToSolve The RightProblems
  30. 30. 37So How DoYou ThrowGigaPixelsAtSomething?
  31. 31. 38OneCPU PerScreen
  32. 32. 39“I am yourmaster andyou are allmy slaves”
  33. 33. 40David Reed,Creator of UDP“I am yourmaster andyou are allmy slaves”
  34. 34. 41User Datagram Protocol• One ‘master’ OpenSplash playerbroadcasts message on the network,saying “I’m playing this frame”• Multiple OpenSplash ‘slave’ playersare listening on the “broadcast” portand play that frame
  35. 35. 42A Multi-PlayerMaster-SlaveSolutionScales
  36. 36. 43Where Is OurEco-System?Where AreThe AppsDevelopers?
  37. 37. 44
  38. 38. 45Open SourceShould Be TheFoundationFor AnyIndustry AppStore
  39. 39. 46Further Reading
  40. 40. 47Available on iTunes
  41. 41. 481 What the client wanted2 How the brief was met3 The content strategy used4 Detailed technical information, explanationand specifications about the installation5 Considerations, such as content productionfor non-standard shapes, resolution versusdistance6 Explanations of hardware decisions, contentdevelopment, live data integration7 etc.http://www.microtiles.co.uk/moreinformation.php?tab=bluebookhttp://www.microtiles.co.uk/moreinformation.php?tab=bluebook
  42. 42. 49The Software Holocron (Digital Signage, Gesture,Kiosk and Touch)http://www.dailydooh.com/digital-signage-software-vendor-list#DSTop30http://www.dailydooh.com/archives/36778OpenSplashhttp://www.opensplash.netThought Leadership Summitshttp://www.dailydooh.com/thought-leadership-summits
  43. 43. 50London, May 2013New York, October 2013Las Vegas, February 2014London, May 2014
  44. 44. 51IndustryChallenges
  45. 45. 52How do we manage Gigapixelsand how do we plan for the daywhen there are Pixels Everywhere?How do we handle Shape?How the hell do we encourageinnovation?
  46. 46. 53Adrian J CotterillCo-founder and editor in chief of DailyDOOH, perhaps themost well respected voice of the digital out of home anddigital signage industry.Over the past 25 years Adrian has worked for IBM, Intel,Bertelsmann and a number of investors and business angelsin positions such as Chief Technology Officer, Head ofInternet Technology, Business Development Director, Head ofStrategy and Interactive Marketing Manager.His companys work over the last 8 years has involvedindustry analysis, market research, commercial and technicaldue diligence, software and hardware review, product design,branding and market entry strategy.Adrian is also chairman of the OpenSplash Steering Group, amember of MENSA the High IQ Society and a member of theNational Union of Journalists.

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