From Adap.tv's State of Video report for the Australian market. These are the 5 stats you need to know. Read the full report at: http://info.adap.tv/AUS_SOIReport.html

1. 5 Stats You Need to Know About the
State of Video in Australia
From “Australia State of the Video Industry”, co-produced by Adap.tv and IAB
Australia

2. 9 out of 10 of Australian agencies and
marketers say that their spend on video has
increased in the last 12 months.

3. 58% of Australian
buyers plan digital
video alongside their
TV plan…

4. …though buying responsibilities still tend to
fall into the digital group within agencies.
Buying responsibilities

5. 52% of media executives say that inventory
is scarce, though this opinion is stronger with
publisher/ad network representatives than
with agency reps.
Is inventory scarce?

6. 62% of agency reps are
currently buying some
mobile inventory, and it is
the most commonly
nominated area of growth
for 2014.

7. Read the full report at:
http://info.adap.tv/AUS_SOIReport.html