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1. A complete guide to creating a successful
social media marketing plan
Social media marketing is a powerful way for marketers to promote products or
services and increase brand awareness. Nowadays, everyone is available on social media
platforms, from teenagers to senior citizens. People discover about most of the brands
from social media platform marketing. There are many social media platforms like
Facebook, Instagram, and LinkedIn that you can use to market your brand.
Effective social media marketing can help you not only increase your reach but
bring new leads to your business. Social media marketing for business can aid you
in creating brand advocates and driving sales. This social media marketing
guide will help you learn basic social media marketing, the use of social media
marketing, and how to do marketing on social media.

2. Social media marketing statistics
First, let’s have a look at the statistics for understanding social media
marketing impact. From these social media marketing basics, you’ll know
why social media business marketing is essential.
 On average, an adult spends 151 minutes per day on social media.
 Facebook is the largest online social network in the world with 2.96 billion
monthly active users.
 61.2% of the total Instagram users are aged between 18-34.
 Instagram’s engagement rates are four times higher than Facebook’s (0.60% to
0.15%).
 There are over 900 million members across 200 countries on LinkedIn.
 450 million people use Pinterest every month.
 53% of Twitter users use Twitter to get the latest news update.
 On average, people spend 19 minutes per day watching videos on YouTube.
These are some of the major social media marketing statistics from which you can
understand how much people indulge in social media platforms.
What is social media marketing?
Definition of social media marketing: Social media marketing is the process of
creating content for social media platforms to promote your products or
services. Marketing on social media platforms can help you to increase brand
awareness, bring more customers to your website, and boost sales.
The social media marketing process can help you reach your customers where they
are and interact with them to inform them about your brand. Your social media
marketing strategy depends on which social media platforms your target audience
are active.
Social media marketing platforms
In this section, we will discuss different social media platforms where you can do social
media marketing business.

3. 1. Facebook
Facebook is the largest social media platform with 1.9 billion daily active users. People
of different age groups are active on Facebook to connect and communicate with their
friends & family. It offers advanced advertising tools that marketers can use for paid
advertising.
Facebook also has the most extensive local business directories. You can also list your
business to make people find you easily. It is a great platform to maintain relationships
with your existing customers. You can announce events, hold discussions, and live
streams on Facebook.
2. Instagram
Instagram has around 1 billion monthly active users. This platform is popular for its
different content formats like stories, reels, images, videos, and IGTV. People use
Instagram to follow people, influencers, and brands they like & prefer. The best thing
about this social media marketing platform is that it offers advanced eCommerce
tools.

4. Instagram advertising cost is higher than Facebook. However, Instagram’s organic
reach is also high. People can easily search and find brands, browse their products or
services, and make a purchase without leaving the app.
3. Twitter

5. Twitter is a social media marketing platform with 211 million daily active users. It is
the best platform to share quick thoughts and conduct discussions. Most people use
Twitter to get the latest news and to follow brands & celebrities to get updates about
them.
People also use Twitter to appreciate or complain about brands. Thus, it’s important to
have a Twitter account for your business and reply to people. Having a Twitter account
can help you in making yourself available to customers whenever they tweet about you.
4. LinkedIn
LinkedIn is a professional social media marketing platform that has around 774
million active users around the world. This is the only platform with a clearly defined
audience i.e. students and working professionals.
You can use LinkedIn to expand your network and share your company insights. You
can talk about your business and how it is different from others. You can create your
company page where you can share about new job opportunities and company culture.

6. 5. YouTube
As per statistics, YouTube is a social media marketing platform with more than 315
million daily active users. You can create a YouTube channel for your business where in
you can post your videos, product demos, and customer testimonials.
Youtube is a good platform for sharing educational content. You can use YouTube to
deliver value to your customers. You can post videos on your YouTube channel and
market them through other social media marketing channels.
6. Snapchat
Snapchat is a social media marketing platform with around 306 million daily active
users across the world. It has 75% of its users in the age group of 13-34. Snapchat can
help you do location-based marketing for your business. You can use Snapchat to build
an audience by posting fun images and short videos.

7. Benefits of social media marketing
From the above information, you must have understood the basics of social media
marketing. Social media for marketing can help you in many different ways given
below.
1. Increase your brand awareness
As you know many people are available on social media, it’s a great way to reach your
potential customers. Social media can help you create awareness about your products or
services. You can let people know that you exist in the market.
By having a social media account, you can communicate with your prospects personally.
You can post interesting content and share your website link with it. This way you
can drive traffic to your business website.
2. Get leads and drive conversions
By posting compelling content you can generate leads for your business. You can tell
people how your products or services are better than others in the market. People who
engage with your brand i.e. like, comment, share or follow your brand, you can persuade
them to purchase.

8. You can run a social media marketing ad campaign to target those customers. By
giving offers and discounts you can make encourage people to make a purchase. Add a
Facebook shop section or Instagram Shopping feature to your profile to enable people to
checkout through the platform itself.
3. Build relationships with your customers
By connecting with your customers through social media marketing, you can build
lasting relationships. When customers see your posts, you reinforce your brand to them.
This creates a sense of knowingness and encourages them to purchase from you again.
Social media for business marketing can help you answer your customers’
questions and queries. You can build customers’ trust and make them believe that you
value them. You can engage in conversation with customers where they mention you or
talk about your brand.
4. Creates a brand persona
You can use social media for marketing to humanize your brand. You can become
an active participant in interactions and conversations. You can communicate with
people as if your brand is a human.
Try to create a friendly and approachable brand persona. You can decide the words that
you will use in the conversation with your customers. This will make a huge impact on
how customers view your brand. For example, Apple has a competent persona and it
positions itself as a technologically advanced & innovative brand.
The downside of social media marketing
Social media marketing has many benefits that we have discussed above. However,
there are also some downsides to social media marketing. You need to constantly
put in the time and effort to build your brand’s social media presence. Marketers need to
constantly engage in creating interesting content to engage with prospective customers.
For effective social media marketing, you need to gain an understanding of distinct
social media platforms. You consistently need to keep a check on the performance of
these platforms to evaluate if you’re making the right investments. Even, after all this
you can’t be sure of the results that you get from social media marketing.
Moreover, social media marketing platforms constantly alter their algorithms and
policies so you need to keep a check on them. Many times customers put their

9. complaints on social media platforms. Thus, you need to be on alert all the time. This
can harm the company’s reputation if not handled properly.
Measuring the effectiveness and ROI of social media marketing channels is difficult.
You need to track and analyze multiple metrics and complex data to get a clear
understanding of your ROI. Sometimes, social media marketing is all about
assumptions that why the customers didn’t like something and why they acted the way
they did.
Nonetheless, social media marketing benefits still overpower its drawbacks. Thus,
it’s worth investing in social media marketing strategies. Now, we will discuss how
you can create a social media marketing strategy for your business.
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How to create a social media marketing strategy?

10. Creating a social media marketing plan helps your teams stay on the same page. You
can define the work that needs to be done and the team member responsible for it.
Below, we have given simple steps following which you can do marketing social
media.
1. Create your buyer personas
The first step to creating your social media marketing strategy is to understand your
target audience. You should know who your prospects are and their needs & wants.
Think about their interests and what might entice them towards your business.
You can segment your audience into groups based on their needs. This way you can
create personalized content for different segments of your audience. Determining the
type of content that your target customers might like will help you gain the right
followers.
For creating buyer personas, you can use tools like Make My Persona Tool and Buyer
Persona Templates.
2. Choose the right marketing platforms
For conducting social media marketing, you need to decide the marketing platforms
where you want to share content. The social media marketing channels that you
should choose depends on the type of your business. See on which marketing channels
most of your target audience is available.
You can create awareness about your brand by posting content on the
right marketing channels. Tell your prospective customers how your products or
services can solve their problems. Try to be present on all social media platforms where
your target audience is available.
3. Decide important metrics and KPIs to track
To measure the effectiveness of social media marketing, you must track metrics and
KPIs. The metrics and KPIs that you choose to track should align with your business
goals. For example, if your business goal is to expand your reach. Then, the metric you
track should be the impressions of your post.
Here, we have given a list of metrics that you can track for your social media
marketing content.

11.  Reach: See how many people your content reaches. Track the number of unique
users who saw your post.
 Clicks: This refers to the number of clicks you receive on your post. By tracking
clicks on different posts you can understand what type of content interests most
people.
 Engagement: This is calculated by dividing the total number of interactions by
the number of impressions. Tracking engagement can let you know how your
prospects are responding to the content you’re posting.
 Likes: Calculate the number of likes on your organic and paid content. This
metric can help you know the engagement of your content across different social
media marketing platforms. You can decide on how much time and effort to
spend on organic and paid marketing channels.
 Sentiment: This is a totally different metric than the ones given above. It is the
measure of what sentiment or emotions your recent campaign triggered in
people. Was it happy or offensive? Analyzing the sentiment that people associate
with your brand is important. You can know what they think and feel about your
brand.
These are some of the vital metrics that you can measure to analyze your marketing
channel’s performance.
4. Know your competition
Doing competitor analysis can help you know who your competitors are and what they
are doing. An in-depth analysis can help you get an insight into your competitors’ social
media marketing strategy. You can know what’s working well and where they’re
lacking. It will also help you set the right targets for your social media marketing.
Have a look at the social media platforms they are using. See which social media
platforms they aren’t using and where your audience is underserved. Identify the
loopholes in your competitors’ social media marketing strategy. Try to meet those
gaps through your social media marketing strategy.
5. Create unique and interesting content
As you know, the social media marketing world is vast. Every day people come
across loads of content on the Internet. How can you make a difference? You can make
an impression on people’s minds by creating unique and interesting content.
Don’t just put focus on promoting your products or services. Try to provide value to
people through your content so that they find it worth following you. Create content
based on the interest areas of your target customers. You can also conduct contests and
giveaways to entice people to come to your website.

12. 6. Plan and schedule your posts
Brainstorm ideas for creating a social media marketing plan for one month. Once
you have created your social media marketing plan, it’s time to schedule your
posts. Webmaxy eGrowth can help you schedule and manage your social media posts
from one platform.
You need to integrate your distinct social media accounts with Webmaxy eGrowth.
Next, you can schedule your posts for Facebook, Instagram, Twitter, and LinkedIn. After
your social media posts are uploaded, you can check their engagement and metrics in
one dashboard.
You can see which social media marketing campaign is performing the best and
worst. Tracking various metrics can help you know which social media platforms you
need to pay more attention to.
7. Analyze your marketing channels performance
Webmaxy eGrowth can help you know how your different marketing channels are
performing. Its marketing insights feature can help you track the conversions you’re
getting from distinct social media marketing channels.
You can see how much revenue you’re generating from each channel. This information
can help you make data-driven decisions. You can invest in the right marketing channels
which are delivering results.
Social media marketing: Metrics to measure
The best way to measure the success of your social media marketing is by tracking if
you’re meeting your business goals. You can track various metrics to get an
understanding of how close your social media content marketing is to your goals.
Below, we have given a list of the 10 most important metrics that you should measure.
 Reach: This is the number of people who have seen your content or profile. It
can help you know how many people are aware of your brand.
 Impressions: This is the number of people on whom feed your post has
appeared whether they haven’t seen or clicked it.
 Followers: This is the number of people who follow your brand and want to see
more of your content on their feed.
 Video views: Most of the social media platforms like Facebook, Instagram, and
Snapchat show the number of views your video gets.
 Profile visits: The number of people who visit your social media page is the
number of profile visits.

13.  Tags: This is the number of times you’re tagged by people in their own or
different posts.
 Mentions: The number of times your social media profile is mentioned by
people in distinct posts.
 Shares: This is the number of times your followers or people share your post in
their network.
 Repost: This is the number of times people repost your content on their profile.
 Engagement: This includes likes, comments, replies, and shares on your social
media posts. There are also certain platform-specific engagement metrics like
“Pinned” posts on Pinterest and “Saved” posts on Instagram.
You can influence these metrics, by increasing awareness and improving overall
engagement of your posts. To track these metrics, you can use analytics given on social
media marketing platforms like Facebook Analytics, Instagram Insights, Twitter
Analytics, etc.
Creating engaging social media content: Top ideas
for 2023
Till now we discussed how to create a social media marketing strategy and evaluate
your efforts. Here, we will give you some of the best social media marketing
content ideas that you can incorporate into your strategy.
1. Post stories and time-sensitive content
You might have seen the story feature on Facebook and Instagram. Stories stay on your
profile for 24 hours. You can create stories that appear on your followers’ feeds. This
way you can create interactive and FOMO (fear of missing out) content. You can give a
24-hour valid offer.
Stories are a great way to take your followers behind the scene. You can create stories
that showcase how you make the best products for them. You can use stories to cover a
lot of aspects of your brand without making people leave their comfort zone.
2. Post short videos
Videos are a good way to engage with your target audience. As per the statistics, short-
form videos are the most engaging type of in-feed social content. You can create
different types of videos like informative, entertaining, and testimonials for your
prospective customers. You can create a series of videos to make people follow you for

14. updates. Nowadays, creating videos is easy with so many video production and editing
tools available.
3. Humanize your brand
With your social media marketing strategy, you can humanize your brand. Don’t
forget that behind followers there are humans. As per a report, 34% of customers want
to see content that shows brand personality. Based on your product features, you can
create a brand personality. You can create humanized posts that make people connect
with you more.
4. Collaborate with influencers
People tend to believe people more than brand claims. Influencers are content creators
who post about their lives and whom a lot of people follow. You can collaborate with
influencers and ask them to create compelling content about your brand. However,
make sure the influencers you collaborate with have your target audience as their
following.
Social media marketing tips
Social media marketing can benefit you in different ways as we have mentioned
above. Now, we will give you marketing tips for social media to build your social
media strategy.
1. Create different types of content
Content plays an important role when it comes to marketing for social media. You
should try to post different types of content to keep it interesting for your audience. You
can include images, informative content, how-tos, quick tips, polls, questions, and
contests in marketing social media.
2. Consistency is the key
With social media marketing, you can’t expect results overnight. You should post
regularly and try to be active on different social media platforms. Make sure you keep
your brand persona and voice consistent everywhere. Keep it friendly, trustworthy, and
light-hearted to make it approachable to people.

15. 3. Participate in conversations
Don’t keep your social media marketing simple and blunt. Join groups related to
your brand to mark your presence and drive new customers. Engage in conversations
with people, where you’re mentioned or tagged. Create quizzes and polls to initiate
conversations with your prospective customers. Being an active brand on social media
makes people believe you’re listening to them.
4. Repost user generated content
Sometimes, you can run out of ideas for your social media marketing plan. Then,
you can always turn back to user-generated content and repost it. You can create
contests and ask people to share about your brand. Then, you can repost the best videos
or images on your brand’s social media page. By reposting user-generated content, you
can create excitement in people and make them follow you.
5. Try paid social media marketing
If you want quick results from social media marketing, then you can opt for paid
ads. It is a cost-effective way to expand your reach and get more customers. Many social
media platforms run paid ads like Facebook, Instagram, LinkedIn, and Pinterest.
You can create good content and put it in front of a large target audience. Most of the
social media platforms offer advanced capabilities to help you reach prospective
customers. You can select various attributes like age group, geographic location, gender,
job profile, etc for showing your ads.
6. Use analytics to make improvements
To measure the success of your social media marketing, you must track analytics.
You can use Webmaxy eGrowth to analyze the performance of your different social
media marketing campaigns. You can see which social media post is performing the
best with the highest engagement. You can find out which social media is not delivering
you results.
From eGrowth’s marketing insight feature, you can determine the conversions and
revenue you’re generating from distinct marketing channels. These insights can help
you make data-driven decisions and improve your strategy.

16. Best social media marketing service: Webmaxy
eGrowth
Webmaxy eGrowth is an all-in-one eCommerce management platform. It
comes with a Social Media Management feature, which allows you to manage your
different social media accounts from one place. You can plan and schedule your social
media posts for Facebook, Instagram, Twitter, and LinkedIn. It unifies the engagement
report of these platforms in one dashboard. You can track metrics such as likes,
comments, shares, etc.
You can also analyze the performance of your different marketing campaigns. See
how much you’re spending on marketing campaigns and the conversions you’re getting
from them. Based on the ROI of marketing channels, you can make the right
investments. Additionally, Webmaxy eGrowth comes with tons of features like a KPI
dashboard, marketing insights, audience segmentation, marketing
automation, email & Whatsapp marketing, customer loyalty, help desk, and
retargeting.

17. To make your eCommerce management efficient, schedule a Webmaxy
eGrowth demo with our experts on call or email us at info@webmaxy.co.
Social media marketing: The conclusion
Social media marketing is a great way to reach your target customers where they’re
available. Nowadays, social media has become a powerful marketing tool with so
many people spending their hours there. To start social media marketing, you
should choose the platforms that have the maximum of your target market. Once that’s
done, you need to create a social media marketing strategy.
A good social media marketing strategy is one that incorporates different types of
content like images, videos, infographics, blogs, etc. Make sure you create unique and
compelling content to attract new audiences and drive sales. Keep track of your social
media marketing results to know what’s working and what’s not. A social media
marketing solution like Webmaxy eGrowth can help you do that.
Learn more about Webmaxy eGrowth, schedule a call with our experts, or email us
at info@webmaxy.co.
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