In the evolving era of online streaming and new media, it has become increasingly difficult to capture and sustain viewer attention. How do you build online experiences that will engage your fans and keep them talking afterward? How do you harness online momentum and turn it into lasting relationships? How do you turn your fans into customers? Work at Play will share with you our strategies, ideas and tools for navigating these waters, and show you how it is possible to grow your online engagement by creating digital interactions where the experience itself becomes part of your brand.
8. Watching off Channel: Delayed Viewing Time Shifting Mobile Video The Web The Web The Web The Web The Web The Web
9. 38% of American households have DVRs http://blog.nielsen.com/nielsenwire/wp-content/uploads/2010/12/DVR-State-of-the-Media-Report.pdf
10. Time spent watching online video went up by 45% in 2010 http://blog.nielsen.com/nielsenwire/online_mobile/january-2011-online-video-usage-up-45/
11. Mobile Video consumption increased by 41% in 2010 http://blog.nielsen.com/nielsenwire/media_entertainment/an-upfront-look-at-u-s-tv-audiences-and-trends/
16. 86% of smartphone owners are using them while watching TV. http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html
17. 40% were on social networks 37% were browsing the internet were browsing the internet were browsing the internet http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html
31. [email_address] Twitter: @andrew_j_brown 604.685.6418 x102 www.workatplay.com/tapthat www.workatplay.com/tapthat www.workatplay.com/tapthat www.workatplay.com/tapthat Andrew Brown
Editor's Notes
The problem: Viewer attention spans
The average American watched 2 hours 21 minutes of time shifted TV per week with the heaviest time shifters being adults 35-49 who watched 3 hours 8 minutes of time shifted TV a week
When users have a mental break they want to engage socially or find out more.
