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Work At Play: Turning Fans Into Customers
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Work At Play: Turning Fans Into Customers

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In the evolving era of online streaming and new media, it has become increasingly difficult to capture and sustain viewer attention. How do you build online experiences that will engage your fans and ...

In the evolving era of online streaming and new media, it has become increasingly difficult to capture and sustain viewer attention. How do you build online experiences that will engage your fans and keep them talking afterward? How do you harness online momentum and turn it into lasting relationships? How do you turn your fans into customers? Work at Play will share with you our strategies, ideas and tools for navigating these waters, and show you how it is possible to grow your online engagement by creating digital interactions where the experience itself becomes part of your brand.

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  • The problem: Viewer attention spans
  • The average American watched 2 hours 21 minutes of time shifted TV per week with the heaviest time shifters being adults 35-49 who watched 3 hours 8 minutes of time shifted TV a week
  • When users have a mental break they want to engage socially or find out more.
  • What does 1 button give you?

Work At Play: Turning Fans Into Customers Presentation Transcript

  • 1. Dedicated to extending companies into the digital space.
  • 2. Our Clients
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  • 6. Bloodied but Unbowed wasn’t primarily watched on TV; It was watched online. (statistics on this?) (statistics on this?) (statistics on this?)
  • 7. PROBLEM OPPORTUNITIES SOLUTIONS REVALUATE define identify generate analyze
  • 8. Watching off Channel: Delayed Viewing Time Shifting Mobile Video The Web The Web The Web The Web The Web The Web
  • 9. 38% of American households have DVRs http://blog.nielsen.com/nielsenwire/wp-content/uploads/2010/12/DVR-State-of-the-Media-Report.pdf
  • 10. Time spent watching online video went up by 45% in 2010 http://blog.nielsen.com/nielsenwire/online_mobile/january-2011-online-video-usage-up-45/
  • 11. Mobile Video consumption increased by 41% in 2010 http://blog.nielsen.com/nielsenwire/media_entertainment/an-upfront-look-at-u-s-tv-audiences-and-trends/
  • 12. Multiple Screens = Split Attention Split Attention Split Attention
  • 13. Lost Advertising Opportunities
  • 14. PROBLEM OPPORTUNITIES SOLUTIONS REVALUATE define identify generate analyze
  • 15. “ While I’m watching TV, I’m on my iPad.”
  • 16. 86% of smartphone owners are using them while watching TV. http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html
  • 17. 40% were on social networks 37% were browsing the internet were browsing the internet were browsing the internet http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html
  • 18.  
  • 19. PROBLEM OPPORTUNITIES SOLUTIONS REVALUATE define identify generate analyze
  • 20.  
  • 21.  
  • 22. http://www.tapTHAT.tv
  • 23. Show Video with Cardiogram. (approximately 2 minutes) (approximately 2 minutes) (approximately 2 minutes)
  • 24. Plug in iPad. Interact with Cardiogram. Interact with Cardiogram.
  • 25. PROBLEM OPPORTUNITIES SOLUTIONS REVALUATE define identify generate analyze
  • 26. Future BenefitsAdvertising Opportunities Real-time Feedback Increased Engagement Increased Engagement
  • 27. Future BenefitsSocial Interaction Social DiscoveryMedia Pairings Social DiscoveryMedia Pairings
  • 28. Share Discover Discover Watch
  • 29. Bring Back Viewer Attention.
  • 30. [email_address] Twitter: @ddonat 604.685.6418 x101 www.workatplay.com/tapthat www.workatplay.com/tapthat www.workatplay.com/tapthat www.workatplay.com/tapthat David Gratton
  • 31. [email_address] Twitter: @andrew_j_brown 604.685.6418 x102 www.workatplay.com/tapthat www.workatplay.com/tapthat www.workatplay.com/tapthat www.workatplay.com/tapthat Andrew Brown