Dedicated to extending companies into the digital space.
Our Clients
 
 
 
Bloodied but Unbowed wasn’t primarily watched on TV; It was watched online. (statistics on this?) (statistics on this?) (s...
PROBLEM OPPORTUNITIES SOLUTIONS REVALUATE define identify generate analyze
Watching off Channel: Delayed Viewing Time Shifting Mobile Video The Web The Web The Web The Web The Web The Web
38%  of American households have DVRs http://blog.nielsen.com/nielsenwire/wp-content/uploads/2010/12/DVR-State-of-the-Medi...
Time spent watching online video went up by  45%  in 2010 http://blog.nielsen.com/nielsenwire/online_mobile/january-2011-o...
Mobile Video consumption increased by  41%  in 2010 http://blog.nielsen.com/nielsenwire/media_entertainment/an-upfront-loo...
Multiple Screens = Split Attention Split Attention Split Attention
Lost Advertising Opportunities
PROBLEM OPPORTUNITIES SOLUTIONS REVALUATE define identify generate analyze
“ While I’m watching TV, I’m on my iPad.”
86%  of smartphone owners are using them while watching TV. http://advertising.yahoo.com/industry-knowledge/mobile-shoppin...
40%  were on social networks 37%  were browsing the internet were browsing the internet were browsing the internet http://...
 
PROBLEM OPPORTUNITIES SOLUTIONS REVALUATE define identify generate analyze
 
 
http://www.tapTHAT.tv
Show Video with Cardiogram. (approximately 2 minutes) (approximately 2 minutes) (approximately 2 minutes)
Plug in iPad. Interact with Cardiogram. Interact with Cardiogram.
PROBLEM OPPORTUNITIES SOLUTIONS REVALUATE define identify generate analyze
Future BenefitsAdvertising Opportunities Real-time Feedback Increased Engagement Increased Engagement
Future BenefitsSocial Interaction Social DiscoveryMedia Pairings Social DiscoveryMedia Pairings
Share Discover Discover Watch
Bring Back Viewer Attention.
[email_address] Twitter: @ddonat 604.685.6418 x101 www.workatplay.com/tapthat www.workatplay.com/tapthat www.workatplay.co...
[email_address] Twitter: @andrew_j_brown 604.685.6418 x102 www.workatplay.com/tapthat www.workatplay.com/tapthat www.worka...
Upcoming SlideShare
Loading in...5
×

Work At Play: Turning Fans Into Customers

463

Published on

In the evolving era of online streaming and new media, it has become increasingly difficult to capture and sustain viewer attention. How do you build online experiences that will engage your fans and keep them talking afterward? How do you harness online momentum and turn it into lasting relationships? How do you turn your fans into customers? Work at Play will share with you our strategies, ideas and tools for navigating these waters, and show you how it is possible to grow your online engagement by creating digital interactions where the experience itself becomes part of your brand.

Published in: Education, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
463
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • The problem: Viewer attention spans
  • The average American watched 2 hours 21 minutes of time shifted TV per week with the heaviest time shifters being adults 35-49 who watched 3 hours 8 minutes of time shifted TV a week
  • When users have a mental break they want to engage socially or find out more.
  • What does 1 button give you?
  • Transcript of "Work At Play: Turning Fans Into Customers"

    1. 1. Dedicated to extending companies into the digital space.
    2. 2. Our Clients
    3. 6. Bloodied but Unbowed wasn’t primarily watched on TV; It was watched online. (statistics on this?) (statistics on this?) (statistics on this?)
    4. 7. PROBLEM OPPORTUNITIES SOLUTIONS REVALUATE define identify generate analyze
    5. 8. Watching off Channel: Delayed Viewing Time Shifting Mobile Video The Web The Web The Web The Web The Web The Web
    6. 9. 38% of American households have DVRs http://blog.nielsen.com/nielsenwire/wp-content/uploads/2010/12/DVR-State-of-the-Media-Report.pdf
    7. 10. Time spent watching online video went up by 45% in 2010 http://blog.nielsen.com/nielsenwire/online_mobile/january-2011-online-video-usage-up-45/
    8. 11. Mobile Video consumption increased by 41% in 2010 http://blog.nielsen.com/nielsenwire/media_entertainment/an-upfront-look-at-u-s-tv-audiences-and-trends/
    9. 12. Multiple Screens = Split Attention Split Attention Split Attention
    10. 13. Lost Advertising Opportunities
    11. 14. PROBLEM OPPORTUNITIES SOLUTIONS REVALUATE define identify generate analyze
    12. 15. “ While I’m watching TV, I’m on my iPad.”
    13. 16. 86% of smartphone owners are using them while watching TV. http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html
    14. 17. 40% were on social networks 37% were browsing the internet were browsing the internet were browsing the internet http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html
    15. 19. PROBLEM OPPORTUNITIES SOLUTIONS REVALUATE define identify generate analyze
    16. 22. http://www.tapTHAT.tv
    17. 23. Show Video with Cardiogram. (approximately 2 minutes) (approximately 2 minutes) (approximately 2 minutes)
    18. 24. Plug in iPad. Interact with Cardiogram. Interact with Cardiogram.
    19. 25. PROBLEM OPPORTUNITIES SOLUTIONS REVALUATE define identify generate analyze
    20. 26. Future BenefitsAdvertising Opportunities Real-time Feedback Increased Engagement Increased Engagement
    21. 27. Future BenefitsSocial Interaction Social DiscoveryMedia Pairings Social DiscoveryMedia Pairings
    22. 28. Share Discover Discover Watch
    23. 29. Bring Back Viewer Attention.
    24. 30. [email_address] Twitter: @ddonat 604.685.6418 x101 www.workatplay.com/tapthat www.workatplay.com/tapthat www.workatplay.com/tapthat www.workatplay.com/tapthat David Gratton
    25. 31. [email_address] Twitter: @andrew_j_brown 604.685.6418 x102 www.workatplay.com/tapthat www.workatplay.com/tapthat www.workatplay.com/tapthat www.workatplay.com/tapthat Andrew Brown

    ×