Accenture and Pega see leading enterprises quickly mastering the
shift from “me” to “we,” tapping into a broad array of digital businesses, digital customers, and digital things at the edge of their networks. This report highlights the five key themes in Accenture’s latest Technology Vision—trends that are set to transform businesses over the next three to five years.
7. The internet lets each of us personalize our lives in multiple ways. But now digital
technology is pushing personalization far further and faster—toward a true “Internet of Me.”
Leading enterprises are actively creating connected worlds where their customers’
preferences, habits, and contexts are woven together to make daily experiences simple,
delightful, and unique to them
Today, highly personalized customer experiences represent a wide-open opportunity for
competitive differentiation. Before long, however, they will be recognized as a precondition
for doing business in the digital economy.
The Internet of Me:
Our world, personalized.
#pegaworld
www.accenture.com/techvisionpega
9. Up to now, the outcome economy has been elusive because it’s been challenging to
determine what customers really want—day in, day out. Now, however, it’s become
feasible thanks to increasingly intelligent hardware, extending far beyond the Internet of
Things to include wearables, connected vehicles, and smart buildings.
Today’s leading businesses are using hardware at the edge—where digital and physical
worlds intersect—to get closer to their customers as a differentiator, and as a way of
entering new markets.
From now on, hardware will no longer be an afterthought—it will be part of every
business’s DNA. This new capability in hardware will not just add another layer of
insights, but will also help businesses better understand the context in which their
customers are operating.
Outcome Economy:
Hardware producing hard results.
#pegaworld
www.accenture.com/techvisionpega
11. Thirty-nine percent of executives surveyed for Accenture’s Technology Vision 2015 are
using industry platforms to integrate data and applications with digital business partners
and enable collaboration.
Designed as the blueprint for how companies build, connect, and deliver applications
specific to industry problems, the digital industry platform serves as a pool of reusable
functionality and capabilities to make building and evolving these applications fast and
easy—and to help companies ultimately achieve better business outcomes.
Digital technologies are coalescing into ever more powerful platforms, accelerating the
pace of change, and becoming the core foundation for the next major wave of digital
disruption. Beyond question, the platform age is here. The increasingly urgent challenge
for global players must be to quickly determine which platforms will give their
organizations must-have competitive advantage.
Platform (R)evolution:
Defining ecosystems, redefining industries.
#pegaworld
www.accenture.com/techvisionpega
13. We’ve entered the era of software intelligence—with applications and tools taking on
more human-like capabilities, driving better informed decisions, freeing up managers for
more strategic tasks, and propelling innovation throughout the enterprise.
To fully capture the power and potential of software intelligence, companies will start by
automating many of the manual processes that inhibit agility as they pursue the data-
driven enterprise. And once achieved, they will realize it is just the beginning—the truly
intelligent enterprise will unlock many more opportunities.
Machine-learning technologies will pave the way for intelligent software to evolve itself to
keep pace with technology. They will also make novel discoveries that enable
companies to adapt to the ever-changing digital world. Cognitive computing will go one
step further to capitalize on its unique reasoning capabilities to address questions that
were once unanswerable due to their ambiguity and lack of clarity.
Intelligent Enterprise:
Huge data, smarter systems—better business.
#pegaworld
www.accenture.com/techvisionpega
15. From now on, successful businesses will recognize the benefits of human talent and
intelligent technology working in collaboration—and they will embrace them both as critical
members of the reimagined workforce. At the same time, they’ll identify ways of overcoming
the new challenges that will arise from managing a collaborative workforce composed of
people and machines.
Leading companies are beginning to explore the world of the augmented workforce. They
are starting to think about the combinations of intelligent technology and training that can
enable and optimize human-machine efforts, accomplishing more than either could on their
own. They are looking at core business activities to identify tasks that are better suited to
involving machines. And they’re starting to think about the people they’ll need to hire in the
future.
Human and machine, each on its own, won’t be enough to drive business in the decades to
come. Tomorrow’s leading enterprises will be those that reimagine their workforce and
effectively blend humans and technology as partners.
Workforce Reimagined:
Collaboration at the intersection of humans and machines.
#pegaworld
www.accenture.com/techvisionpega