PETme is a quarterly magazine targeting people in urban India who own or are interested in pets. It will cover topics related to pet health, food, fashion, stories, and breeds. The purpose is to guide pet owners as pet ownership is rising in India. Sections will include reader opinions, health, food, fashion, cover stories, and stars with pets. It will be 40 pages and distributed in major Indian cities to bookstores, pet shops, salons, and veterinary hospitals. The magazine aims to break even within 2 years through subscriptions priced at Rs. 70, advertising, and expanding distribution.

1. PETME
Your only guide for animals
By Abitha Aravind

2. ABOUT PETME
 PETme is a niche magazine that broadly covers the pet
industry in India.
 PETme will focus on animals that are and can be
considered as pets.
 PETme will be a magazine that would guide people who
own and love pets.
 The content of the magazine will be informative and easy to
read.
 PETme is a quarterly issue.

3. THE PURPOSE
•Rise in nuclear families and double household income has
encouraged the growth of pet ownership in urban areas of
India.
• People who own pets as well as people who are
passionate about owning them would read my magazine.
•The magazine could also be read for sheer entertainment.
•The readership segment of this magazine is focused.
•Competition is low.

4. TARGET AUDIENCE
 PETme will target people with high disposable
income
 Middle class
 Veterinarians

5. SECTIONS
 Readers opinion
 Pet Stories
 Health
 Food
 Fashion
 Cover story
 Stars with pets
 Breeds
PETme will be a 40 page magazine.

6. MARKETING
•Advertise in newspapers and general interest
magazines.
• Advertise using digital media.
• Tie ups with pet care centers.
•Advertise on hoardings and transit media.
• Promote the magazine in the India International
Pet Trade Fair.

7. DISTRIBUTION
Tap Metro cities:
 Mumbai
 Delhi
 Kolkata
 Bangalore
 Hyderabad

8.  Printing cost of the magazine is Rs. 44
 Distribution costs to subscribers would be more.
than that available on news stands.
 50,000 copies for distribution.
 10,000 copies would be distributed to each city.
 Courier costs per copy- Rs. 15

9. CIRCULATION
The magazine would be circulated in:
 Book stores
 Pet shops
 Pet salons
 Pet care centers
 News stands
 Vet hospitals

10. PRICING
 The magazine will be priced at Rs. 70 per issue.
 Yearly subscriptions get 15 % off.
 The special anniversary issue would cost Rs. 100

11. REMUNERATIONS
 PETme would have a workforce of 4 writers and 2
designers.
 It will also have freelance writers.
 Total expenditure on salaries would be 5 lakhs.
 Cover shoots expenditure would be 1.5 lakhs.

12. ADVERTISING RETURNS
 PETme will have 3 full page ads which will cost
80,000 each.
 In the future the ad rates would increase to 1- 2
lakhs.
 PETme will also have advertorials.

13. BREAKEVEN
 The company plans to reach the break even
point in 2 years span.
 The goal is to decrease expenditure and
increase revenue.
 Ad rates would increase as per circulation.
 Initial stages the area of circulation is
restricted to Mumbai city.
 From the progress of the publication the
circulation would expand to other metros.

14. Thank You