1. Confidential and Proprietary Information of Virgin Mobile USA, L.P.Confidential and Proprietary Information of Virgin Mobile USA, L.P. 0
Virgin Mobile KSA Recruitment Case Study
Future of Recruitment

2. The Challenge
Adapt the international Virgin mobile work environment
with the Saudi culture by recruiting the best Saudi Talent
in the market.
Inject Virgin way of doing business in the Saudi culture
by attract best talent in the market to life Virgin Values.
People and PlanetTravel & Leisure Mobile & Media Music & Entertainment Money Health & Wellness

3. How we did it

4. 3
Our values are at the heart of everything we do, whether it's creating a new
service for our customers or how we look after our team.
Virgin way

5. 4
Virgin way, Change the game for GOOD

6. • Virgin Mobile KSA Changes the Game for Good because we…
champion self expression by curating, educating, developing
and showcasing talent.
– We want candidate not to run Virgin operation only but we want every talent to present Virgin values
– We want to inspire every one to participate in the Game
– We want Big Data
The BigIdea

7. • Engagement
– (Engage your partners) ( Engage every one) in the game ( all departments)
• Participation
– (get everyone in the Game)
• Celebrate
– Being part of a Virgin company means we don't just want to be proud of what we do, we also want to
celebrate how we do it.
– Internally & externally
Technics
Publish or place
advertisement in
selected media
Apply to published
opening
Shortlist candidates
based on JD criteria
and questionnaire
Conduct initial phone
screening
Administer Aptitude
or Personality Test
(depending on policy)
Submit candidates
shortlist for 1st
personal interview
Interview applicants
(1st stage according)
Generate / Negotiate
Employment Offer.
Sign acceptance of
Employment Offer

8. • Create candidate journey inspired
by Virgin costumer journey.
• Build a capable website with
strong smart digital engine. (use
the recruitment website to
advertise our jobs) (Attract the
most used recruitment websites
to post the jobs and link it to our
website for applying
• Raised up the bar (number of jobs
were 100’s as full-timers & part
times, the target was to get
20,000 CV’s.
• Social Media by creating a big buzz
with tones of online activities to let
the candidates to Generate our
Content by :
– Inspiration Videos,
– Competitions
– Q&A support
Created the platform

9. • we were looking for film makers, photographers, stylist, sport gurus, foodie, a huge group of
brand ambassadors)
Jobs

10. Video
https://youtu.be/6edOlbjPEvk

11. Website

12. • Computations
• Q&A
• Testimonial of candidate
content
Social media activities

13. • Show respect
Results

14. • Activities
• Indication Program
• Employee Hand book
• Welcoming email,
Welcoming and On-Boarding

15. Confidential and Proprietary Information of Virgin Mobile USA, L.P.Confidential and Proprietary Information of Virgin Mobile USA, L.P. 14
Thank you
Abdullah Hashem
+966505815647
@Hashem_Abdullah