A quick recap of my Digital & Social Media career.

2. Producer, digital &
social media enthusiast.
I like to hang out in my imagination and somewhere in the middle of the w w w.

3. ABOUT ME
I am an award winning Interactive Producer and have created multiple mobile apps, video and social
content for the iconic Degrassi series. Through my time at Epitome Pictures Inc. I built a digital
business unit and a fan community of over 2 million connections across various social media. Now at
the CBC, I am the Interactive Producer responsible for developing new interactive projects for CBC
Comedy brands.
I am an avid trend hunter and am constantly looking for new ways to engage audiences- both
professionally and personally. I am passionate about opportunities to converge digital and social
media with „conventional‟ television and film platforms. Constantly experimenting and curious, I have
a finger on the pulse of popular culture and the digital savvy to develop, execute and build
community.

4. Why Work With Me?
Creative
Execution
Results
• Queen‟s University 2009: Bachelor of Commerce
• Studied at Nanyang University, Singapore in 2007-2008
• Passionate about the Entertainment business
• Proven track record and experience with television and web
production
• Experience working with broadcasters
(MuchMusic, CTV, CBC, TeenNick, CW)
• Self-starter and entrepreneurial attitude
• If you haven‟t seen it done before…I want to try it

5. Timeline
2009• Graduated from Queen‟s
University.
• Started at Epitome
Pictures Inc. (Production
Company for TV series
Degrassi) as a Finance &
Business Affairs
coordinator.
2010 2013• Within 3-4
years, created a
profitable Degrassi
Digital business unit
• Recruited to start-up a
new digital “Comedy
Channel” for CBC

• Recognized the
opportunity for social
media community
building with the
“Degrassi” tv series and
pitched the role of
“Digital & Social Media
Manager”

6. Skills
BRANDING AND MARKETING
SOCIAL MEDIA
DIGITAL STRATEGY
TELEVISION
PROJECT MANAGEMENT
BUSINESS AFFAIRS
CONTENT STRATEGY
Creative
COMMUNICATIONDETAIL ORIENTED SELF-STARTER

7. EXPERTISE
Able to conceptualize digital
mobile, and social media
strategy for various
entertainment properties.
DIGITAL STRATEGY
Successfully manage various
social media accounts via
Twitter, Tumblr, Facebook, Insta
gram, Pinterest, YouTube, and
Google+.
SOCIAL MEDIA
Successful web content producer
for numerous TV series such as
Degrassi, Mr.D, The Ron James
Show, Air Farce, and more.
CONTENT CREATOR
• Create underlying strategy for
community building
• Define business objectives and
identify revenue opportunities for
Digital products
• Ability to establish partnerships
internally and externally
• For more visit:
http://www.tmcresourcekit.com/degras
si-case-study/
• Ability to create content that
fosters strong community
engagement
• Proven track record managing
various social accounts (Degrassi
and CBC Comedy series)
• Contextualize Omniture, Sprout
and Google Analytics to grow
community
• Producer of multiple web series
• Worked closely with creative
and production to produce
content
• Ability to conceptualize and
create video, editorial and photo
content
• Very strong instincts on how to
create social content

8. WORK
EXPERIENCE
Digital, social media, web
series and more. Some of
my most recent work!

9. • CBC Comedy: Responsible for all digital and interactive projects for broadcast
comedies: Just for Laughs, Mr.D, 22 Minutes, Ron James, Air Farce, Winnipeg
Comedy Festival, and Halifax Comedy Festival.
• Lead producer and creator of the new Digital Comedy Site “CBC Punchline”
About The Project
• Worked closely with in-house
developers and designers to
create “CBC Punchline”
• Created partnerships with
writers, producers and
comedians to generate
content for the site
• Produced web series for all
CBC comedies
More…
Date: September 2013- Present
CBC Punchline: to launch March 2014
CBC
P O R T F O L I O

10. • Created a Digital business unit within Epitome Pictures Inc.
• Responsible for conceptualizing and executing digital, mobile and social strategy for
TV series Degrassi and The L.A. Complex
• Collaborated with broadcasters TeenNick and MuchMusic to conceptualize, produce
and edit behind-the-scenes videos, extra content and all web branded content
associated with Degrassi
About The Project
• Nurtured a fan community of
over 2 million across various
social media
• Managed up to 23 twitter
accounts
• Efficiently coordinated with
talent and production to
produce extra
content, photos and social
media content
More…
Date: June 2009- September 2013
DEGRASSI
P O R T F O L I O

11. ABBYHO.COM
F O R M O R E P L E A S E V I S I T

12. SHOWS & BRANDS
I have worked with…

13. WWW:
Abbyho.com
TWITTER:
@AbbyHo
INSTAGRAM:
@AbbyHo
YOUTUBE:
Dontbejelly9
CONTACT
Find me
here: