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INSTAGRAM 
A photo sharing social media platform
Contents 
What is Instagram? Key Features & Statistics Terms of Use Ownership .. Copyright .. Privacy 
& a little advice…..
INSTAGRAM IS: 
“a fun and quirky way to share your life with friends through a series of pictures” 
Image credit: chaarlirose_ 
Instagram, (2014a)
KEY FEATURES 
Share photos 
Use filters to enhance photos 
Connect with friends via photos 
Engage via comments & hashtags 
Image credit: Pentax lens © Sarah Klockars-Clauser 
Instagram, (2014a)
USER STATISTICS 
Worldwide coverage (65% outside USA) 
200 Million active monthly users 
20 Billion photos shared 
1.6 Billion likes received/day 
60 Million photos uploaded/day 
As at 11 March 2014 
Image credit: world of peace cranes © Sarah Klockars-Clauser 
Instagram, (2014b)
TERMS OF USE 
Did you accept them without reading them? Many do, but what is in them that you should know? 
Image source: Instagram (2013a)
TERMS OF USE (A SHORT SUMMARY) 
You must be 13 years or older 
You may not post: violent, nude, partially nude, discriminatory, unlawful, infringing, hateful, pornographic or sexually suggestive photos or other content. 
Violation of the Terms of Use: may result in termination of account 
“Instagram reserve the right to refuse access .. to anyone for any reason at any time.” 
Instagram, (2013a)
OWNERSHIP 
Now that all seems reasonable, but did you know that… Instagram has: “a non-exclusive, fully paid and royalty-free, transferable, sub- licensable, worldwide license” on any and all of you photos. 
In other words.. Instagram can do what ever they want with your photos, no questions asked, no payment or credit to you. 
Instagram, (2013a) 
Image credit: Horia Varlan, Flickr
COPYRIGHT 
If it is not yours, 
or you don’t have the OK to use, 
don’t post it 
Image credit: gaelx, Flickr 
Be careful of copyright infringement
WHO OWNS INSTAGRAM? 
What does that mean for you? 
Your content & information will not be sold to “third parties outside Instagram (or the group of companies which Instagram is a part of)” ….. but it MAY SHARE your content & information. 
Instagram, (2013b) 
Did you know Instagram was purchased by Facebook?
PRIVACY 
Your account and photos default to Public … anyone can see your photos or follow your account. 
If you prefer more security, adjust settings to Private. 
Image credit: The Key © Julio de Carvalho 
Did you know?
PRIVACY 
What information does Instagram collect on you? 
Personal information (Username, Password & Email) 
Profile information (first/last name, picture & phone number) 
Uploaded content (photos, comments & other material) 
You willingly give Instagram this information, but did you consent to …. 
Image credit: eyespy © Sarah Klockars-Clauser 
Instagram, (2013b)
PRIVACY 
Instagram collecting data to understand how you use the service? 
Via cookies, third party analytics tools &Log file information, including your: 
Instagram (2013b) 
Image credit: Instagram cookies Chris Pirillo Flickr 
links on Instagram 
browser type 
pages viewed 
webpages you visit 
# of clicks 
domain names 
Internet Provider (IP) address 
meta data 
device identity
PRIVACY 
What do they do with that information? 
They have a better picture of who YOU are. 
Helps target you with personalised content & advertising: ‘tailored marketing’ 
They can sell or transfer your information if they are bought out 
Image credit: Looking at .. © Emmanuel Salé 
Instagram (2013b)
PRIVACY 
Did you know that if you use Third Party Applications, they will also track & collect your data? 
They may: 
Operate differently to Instagram’s privacy policy 
Not be secure. 
May access your personal data or other users information. 
Spread malware that puts your computer at risk. 
Share your information with others 
Privacy Rights Clearinghouse, (2014).
FINALLY 
Your ongoing use of Instagram constitutes your acceptance of the terms of use & privacy policy, even if they change or update the policies. 
Instagram, (2013b)
A WORD OF ADVICE 
Be careful what you put on Instagram (or any social media platform) 
Think before you post and share with the world. 
Check you settings, are they public or private? 
Be careful of copyright infringement. If unsure – don’t repost. 
Remember : What you put on Instagram, you share access rights with Instagram! (and Facebook and their companies)
& LITTLE MORE ADVICE 
Instagram is not a safe storage of your photos: Always have a backup 
Even if your profile is private, it does not guarantee your confidentiality 
You use Instagram at your own risk 
& always read the Terms of Use! 
Image credit: Closed Gate © Julio de Carvalho 
Instagram, (2013a)
FACT SHEET 35: SOCIAL NETWORKING PRIVACY: HOW TO BE SAFE, SECURE AND SOCIAL 
For more information:
THANK YOU FOR WATCHING 
A presentation by Andrea H, Net303, BA Internet Communication student, Curtin University 
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
CREDITS 
Charlirose_ (2014). Wood [Image] Personal Contribution. 
de Carvalho, J. (2009). The Key [Image]. Retrieved from http://openphoto.net/gallery/image/view/22326 
Klockars-Clauser, S. (2007) eyespy [Image]. Retrieved from http://openphoto.net/gallery/image/view/18786 
Klockars-Clauser, S. (2009). Pentax lens [Image]. Retrieved from http://openphoto.net/gallery/image/view/22372 
Instagram, (2013a). Terms of Use. Retrieved from http://instagram.com/about/legal/terms/# 
Instagram, (2013b). Privacy Policy. Retrieved from http://instagram.com/legal/privacy/# 
Instagram, (2014a). FAQ. Retrieved from http://instagram.com/about/faq/# 
Instagram, (2014b). Our Story. Retrieved from http://instagram.com/press/ 
Instagram Icon [Image]. Retrieved from https://help.instagram.com/304689166306603 
Microsoft Clipart (n.d.). Person in doorway [Image]. Retrieved from Powerpoint Clipart. 
Pirillo, C ( 2013). Instagram Cookies [Image]. Retrieved from https://www.flickr.com/photos/lockergnome/8722372404/in/photolist-dbMBPR-ehLrr7-cbwtFw/ 
Privacy Rights Clearinghouse (2014). Fact Sheet 35: Social Networking Privacy: How to be Safe, Secure and Social. Retrieved from https://www.privacyrights.org/social-networking-privacy-how-be-safe-secure-and-social#third-party-apps 
Salé , E (2006). Looking at .. [Image]. Retrieved from http://openphoto.net/gallery/image/view/10798 
Varlan, H (2010). Large copyright sign made of jigsaw puzzle pieces [Image]. Retrieved from: http://bit.ly/1DcMdqL

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Net303 A look at Instagram

  • 1. INSTAGRAM A photo sharing social media platform
  • 2. Contents What is Instagram? Key Features & Statistics Terms of Use Ownership .. Copyright .. Privacy & a little advice…..
  • 3. INSTAGRAM IS: “a fun and quirky way to share your life with friends through a series of pictures” Image credit: chaarlirose_ Instagram, (2014a)
  • 4. KEY FEATURES Share photos Use filters to enhance photos Connect with friends via photos Engage via comments & hashtags Image credit: Pentax lens © Sarah Klockars-Clauser Instagram, (2014a)
  • 5. USER STATISTICS Worldwide coverage (65% outside USA) 200 Million active monthly users 20 Billion photos shared 1.6 Billion likes received/day 60 Million photos uploaded/day As at 11 March 2014 Image credit: world of peace cranes © Sarah Klockars-Clauser Instagram, (2014b)
  • 6. TERMS OF USE Did you accept them without reading them? Many do, but what is in them that you should know? Image source: Instagram (2013a)
  • 7. TERMS OF USE (A SHORT SUMMARY) You must be 13 years or older You may not post: violent, nude, partially nude, discriminatory, unlawful, infringing, hateful, pornographic or sexually suggestive photos or other content. Violation of the Terms of Use: may result in termination of account “Instagram reserve the right to refuse access .. to anyone for any reason at any time.” Instagram, (2013a)
  • 8. OWNERSHIP Now that all seems reasonable, but did you know that… Instagram has: “a non-exclusive, fully paid and royalty-free, transferable, sub- licensable, worldwide license” on any and all of you photos. In other words.. Instagram can do what ever they want with your photos, no questions asked, no payment or credit to you. Instagram, (2013a) Image credit: Horia Varlan, Flickr
  • 9. COPYRIGHT If it is not yours, or you don’t have the OK to use, don’t post it Image credit: gaelx, Flickr Be careful of copyright infringement
  • 10. WHO OWNS INSTAGRAM? What does that mean for you? Your content & information will not be sold to “third parties outside Instagram (or the group of companies which Instagram is a part of)” ….. but it MAY SHARE your content & information. Instagram, (2013b) Did you know Instagram was purchased by Facebook?
  • 11. PRIVACY Your account and photos default to Public … anyone can see your photos or follow your account. If you prefer more security, adjust settings to Private. Image credit: The Key © Julio de Carvalho Did you know?
  • 12. PRIVACY What information does Instagram collect on you? Personal information (Username, Password & Email) Profile information (first/last name, picture & phone number) Uploaded content (photos, comments & other material) You willingly give Instagram this information, but did you consent to …. Image credit: eyespy © Sarah Klockars-Clauser Instagram, (2013b)
  • 13. PRIVACY Instagram collecting data to understand how you use the service? Via cookies, third party analytics tools &Log file information, including your: Instagram (2013b) Image credit: Instagram cookies Chris Pirillo Flickr links on Instagram browser type pages viewed webpages you visit # of clicks domain names Internet Provider (IP) address meta data device identity
  • 14. PRIVACY What do they do with that information? They have a better picture of who YOU are. Helps target you with personalised content & advertising: ‘tailored marketing’ They can sell or transfer your information if they are bought out Image credit: Looking at .. © Emmanuel Salé Instagram (2013b)
  • 15. PRIVACY Did you know that if you use Third Party Applications, they will also track & collect your data? They may: Operate differently to Instagram’s privacy policy Not be secure. May access your personal data or other users information. Spread malware that puts your computer at risk. Share your information with others Privacy Rights Clearinghouse, (2014).
  • 16. FINALLY Your ongoing use of Instagram constitutes your acceptance of the terms of use & privacy policy, even if they change or update the policies. Instagram, (2013b)
  • 17. A WORD OF ADVICE Be careful what you put on Instagram (or any social media platform) Think before you post and share with the world. Check you settings, are they public or private? Be careful of copyright infringement. If unsure – don’t repost. Remember : What you put on Instagram, you share access rights with Instagram! (and Facebook and their companies)
  • 18. & LITTLE MORE ADVICE Instagram is not a safe storage of your photos: Always have a backup Even if your profile is private, it does not guarantee your confidentiality You use Instagram at your own risk & always read the Terms of Use! Image credit: Closed Gate © Julio de Carvalho Instagram, (2013a)
  • 19. FACT SHEET 35: SOCIAL NETWORKING PRIVACY: HOW TO BE SAFE, SECURE AND SOCIAL For more information:
  • 20. THANK YOU FOR WATCHING A presentation by Andrea H, Net303, BA Internet Communication student, Curtin University This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
  • 21. CREDITS Charlirose_ (2014). Wood [Image] Personal Contribution. de Carvalho, J. (2009). The Key [Image]. Retrieved from http://openphoto.net/gallery/image/view/22326 Klockars-Clauser, S. (2007) eyespy [Image]. Retrieved from http://openphoto.net/gallery/image/view/18786 Klockars-Clauser, S. (2009). Pentax lens [Image]. Retrieved from http://openphoto.net/gallery/image/view/22372 Instagram, (2013a). Terms of Use. Retrieved from http://instagram.com/about/legal/terms/# Instagram, (2013b). Privacy Policy. Retrieved from http://instagram.com/legal/privacy/# Instagram, (2014a). FAQ. Retrieved from http://instagram.com/about/faq/# Instagram, (2014b). Our Story. Retrieved from http://instagram.com/press/ Instagram Icon [Image]. Retrieved from https://help.instagram.com/304689166306603 Microsoft Clipart (n.d.). Person in doorway [Image]. Retrieved from Powerpoint Clipart. Pirillo, C ( 2013). Instagram Cookies [Image]. Retrieved from https://www.flickr.com/photos/lockergnome/8722372404/in/photolist-dbMBPR-ehLrr7-cbwtFw/ Privacy Rights Clearinghouse (2014). Fact Sheet 35: Social Networking Privacy: How to be Safe, Secure and Social. Retrieved from https://www.privacyrights.org/social-networking-privacy-how-be-safe-secure-and-social#third-party-apps Salé , E (2006). Looking at .. [Image]. Retrieved from http://openphoto.net/gallery/image/view/10798 Varlan, H (2010). Large copyright sign made of jigsaw puzzle pieces [Image]. Retrieved from: http://bit.ly/1DcMdqL