1. 8 Considerations for Pricing Your Webinars
1. Multiple listeners for one fee.
At face-to-face events each person pays a tuition fee to attend. Most KRM clients charge one fee per
connection to the event. This allows the registering organization to invite as many people to attend as can fit
into the room where the connection to the webinar is made. From our experience we know that:
• On average 4 people are at each location;
• Some clients average higher attendance per site: seven (7) per location for one of our clients whose
attendees are from the financial sector; ten (10) per location for one of our clients that sells information
to the Fortune 2000 size companies.
2. Continue the discussion after the webinar concludes.
Take the benefit of multiple listeners at a location one step further – have your team or department stay in
the conference room immediately after the event to discuss how the principles they just learned apply to
their specific situation. This also prevents the situation in which the one person who attends a face-to-face
event has to return to the office and re-teach the seminar to the rest of the team, department or company.
3. Savings from no travel time or expenses, very little lost productivity.
KRM’s experience with tens of thousands of evaluation from webinar attendees clearly shows that the end
listeners (purchasers) realize the excellent return on this investment – plus they know the real savings due
to no travel time/cost, very little lost productivity time, etc.
Unless your audience is from a geographically concentrated area where traffic congestion is not a problem,
you can expect them to realize and be willing to pay for this convenience.
4. Engage presenters you probably could not afford to hire for a face-to-face event.
Savings in travel time and expense extend to your presenters, allowing you to bring top-of-the-line
information affordably. You can even pre-record comments from industry or political leaders to make it even
easier to get their commitment to participate. National and international experts are now more accessible to
you.
5. Adding extra value for attendees.
Some KRM clients price their events at a premium by giving each registered location extra items that add
value, such as a copy of the speaker’s book, a 2 to 3 page executive summary of the event, two weeks
access to an on-demand recording of the event, etc.
6. Offer continuing education credits for webinars.
More and more, the rules for continuing education allow credit for participating in webinars. This can greatly
increase the value to attendees.
7. Make the webinar available after the live event.
Enabling registrants to create a library of topics (on CD or on-demand) greatly enhances the overall value,
and can also generate substantial additional revenue for your organization.
© 2009 KRM Information Services, Inc. | 800.816.2640 or 715.836.7764 | 200 Spring St., Ste. F | Eau Claire, WI 54703-3225 | www.krm.com
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2. 8 Considerations for Pricing Your Webinars
8. Appeal to niche audiences.
Because you can draw from geographically dispersed areas, you can deliver an advanced-level topic for
which people are willing to pay a premium.
Prepared by:
Rick Olson, CEO/President
rolson@krm.com
Mary Taggatz, Virtual Events Planner
mtaggatz@krm.com
KRM Information Services, Inc.
www.krm.com
© 2009 KRM Information Services, Inc. | 800.816.2640 or 715.836.7764 | 200 Spring St., Ste. F | Eau Claire, WI 54703-3225 | www.krm.com
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