13. “ A 5% improvement in customer retention rates will yield between a 25% to 100% increase in profits” - Frederick Reichheld
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15. Loyalty Contact Map Phase 1: Acquisition Marketing Key Message: “Come experience!” Phase 2: Pre-visit Key Message: “You can’t believe what you’ll see!” Phase 3: Visit Key Message: “Glad you’re here!” Phase 4: Post Visit Key Message: “Come back soon!” Phase 5: Conversion to Loyalty Contact Types email face to face direct mail pURL billboard direct mail trigger inserts mass media
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19. 847 588 2580 SPECIALTYPRINTCOMM.COM Expand Your Resources
