When it comes to any inbound or outbound communication from any business, the highest quality possible is not that hard to achieve. Here are three straight-forward, simple principles anyone can follow to make good, clear writing easy, natural, and professional.

1. Unleashing Market Performance

2. 3 Tips For Communicating
Like A Pro
By Brett Walker
818 Group President & CEO

3. When it comes to any inbound or outbound
communication from any business, the highest quality
possible is not that hard to achieve. Here are three
straight-forward, simple principles anyone can follow
to make good, clear writing easy, natural, and
professional.

4. Step 1 - Internal is external
There is no document, e-mail message, or spreadsheet
that truly stays local; it’s just as likely as not that
someone outside your original audience will read
what you wrote. Make every communication
professional, polished, and free of typos, bad
grammar, and clear.

5. Step 2 -Read your written
communication out loud
The shortest path to the best result
with anything you write is to read
your own writing out loud--before
you hit the send button or otherwise
release it into the wild. Some people
even read backwards to spot hard-to-
find spelling errors. Learn to
proofread your own writing. If you
still can’t pull it together, invite a
trusted coworker to review what
you’re intending to say to point out
your logical leaps, typos, less-than-
ideal grammar, and so on.

6. Step 3 - Aim for perfection
Every company invests heavily in templates and
checklists to ensure that employees do the same
things consistently, well, and proficiently. Adhere to
the templates. Don’t put best practices aside because
you’re in a hurry. And, if you’re repeatedly in a hurry,
focus on that fact as an opportunity for improvement.
If someone points out even just once a mistake, make
sure you capture that somewhere so you can easily
access these pointers again. Remembering quality has
been your constant focus. Learn not to make the same
mistakes twice.

7. Let higher quality be your goal for both internal
and external communication, and soon it will
begin to improve the results you get.

8. Unleashing Market Performance
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