Generating Y Sara Al- Thihli Badriya Al-Hinai

Outline Who is GenYES The importance of Generation Y What most influences Generation Y? How to manage Generation Y Generation Y—why worry? Projects for developing GenYES.

Who is GenYES

The importance of Generation Y

What most influences Generation Y?

How to manage Generation Y

Generation Y—why worry?

Projects for developing GenYES.

Who is GenYES Generation Y is the generation that was born between circa 1980 - 1994. This range of dates varies from source to source, however for our study we will take that the oldest of Generation Y is currently aged about 27 and the youngest being about 13. On a world wide basis, the use of the term Generation Y seems to be restricted to the Western World

Generation Y is the generation that was born between circa 1980 - 1994. This range of dates varies from source to source, however for our study we will take that the oldest of Generation Y is currently aged about 27 and the youngest being about 13. On a world wide basis, the use of the term Generation Y seems to be restricted to the Western World

The importance of Generation Y A company vision that seeks to make a positive difference in the world...Generation Y has a core need to make a difference and affect the world for the better " Work needs to matter - make it matter " A set of shared values that are actually lived….. the company walks its talk! Flat organizational hierarchies...Generation Y value abilities and skills more than positions Divestment from dictatorial regimes...Generation Y are not well suited to command and control type management Valuing the development of people...Generation Y want their work to help them to ful fil their potential and dreams Ethical and sustainable operation...Generation Y are highly supportive of CSR Affinity groups for shared learning and working....Generation Y love to learn, share knowledge and work in teams

A company vision that seeks to make a positive difference in the world...Generation Y has a core need to make a difference and affect the world for the better " Work needs to matter - make it matter "

A set of shared values that are actually lived….. the company walks its talk!

Flat organizational hierarchies...Generation Y value abilities and skills more than positions

Divestment from dictatorial regimes...Generation Y are not well suited to command and control type management

Valuing the development of people...Generation Y want their work to help them to ful fil their potential and dreams

Ethical and sustainable operation...Generation Y are highly supportive of CSR

Affinity groups for shared learning and working....Generation Y love to learn, share knowledge and work in teams

The importance of Generation Y The importance of Generation Y in the workforce The demographics show that the Generation Y are a prominent section of the workforce - currently 20% of the workforce and rising to 40% in 2010. Employers are starting to realise that with the upcoming Baby Boomer shortage through retirement that in the future they have no choice but to accommodate Generation Y if they want to retain a robust competitive advantage. In the next few years, Generation Y workers will be in the position of asking for what they want from their work from their employers.

The importance of Generation Y in the workforce

The demographics show that the Generation Y are a prominent section of the workforce - currently 20% of the workforce and rising to 40% in 2010. Employers are starting to realise that with the upcoming Baby Boomer shortage through retirement that in the future they have no choice but to accommodate Generation Y if they want to retain a robust competitive advantage.

In the next few years, Generation Y workers will be in the position of asking for what they want from their work from their employers.

What most influences Generation Y? Peers: While the Builders’ Generation are most influenced by authority figures and Boomers make decisions based on data and facts, post-modern youth are more likely to make a decision based on the influence of their own peers. Our research has further confirmed that the biggest factor determining the choice a teenager will make is the experiences of their core group of 3 to 8 friends. Rather than making independent decisions based on core values, they live in a culture encouraging them to embrace community values, and to reach consensus.

Peers:

While the Builders’ Generation are most influenced by authority figures and Boomers

make decisions based on data and facts, post-modern youth are more likely to make a

decision based on the influence of their own peers. Our research has further confirmed

that the biggest factor determining the choice a teenager will make is the experiences of

their core group of 3 to 8 friends. Rather than making independent decisions based on

core values, they live in a culture encouraging them to embrace community values, and to

reach consensus.

What most influences Generation Y? Pragmatism: It is understandable that young people today are less idealistic than generations past due in part to the media and pop culture that fills their life. The most popular song of the 1940’s was Bing Crosby’s “White Christmas” (1942), for the 50’s it was “Rock around the Clock” (Bill Haley and his Comets, 1955), and the 60’s it was the Beatles’ “I want to hold your hand” (1963)vi. A quick listen to the music of choice for Generation Y reveals what

Pragmatism:

It is understandable that young people today are less idealistic than generations past due

in part to the media and pop culture that fills their life. The most popular song of the

1940’s was Bing Crosby’s “White Christmas” (1942), for the 50’s it was “Rock around the

Clock” (Bill Haley and his Comets, 1955), and the 60’s it was the Beatles’ “I want to hold

your hand” (1963)vi. A quick listen to the music of choice for Generation Y reveals what

What most influences Generation Y? different times they live in. Much is made of the dark lyrics of Eminem and Marilyn Manson, but these are just public examples of the popular and pervasive genre. The influence of music is second only to the influence of TV and movies in Gen Y culture. George Barna has found that when teenagers were asked, “What/who has a lot of influence on your thinking and behaviour?” one quarter of the influence on their lives is from TV and moviesvii .

different times they live in. Much is made of the dark lyrics of Eminem and Marilyn

Manson, but these are just public examples of the popular and pervasive genre. The

influence of music is second only to the influence of TV and movies in Gen Y culture.

George Barna has found that when teenagers were asked, “What/who has a lot of

influence on your thinking and behaviour?” one quarter of the influence on their lives is

from TV and moviesvii .

What most influences Generation Y? Preference: For previous generations, the modernism mindset ruled and so people grew up believing that technology was good and to be trusted, medicine could overcome any problems humanity faced, and together we could create a great future. However in these postmodern times, technology is often not trusted let alone held up as the answer. AIDS and other pandemics continue to defy the experts, and the scientific method has given way to virtual reality. The concept of absolute and inherent truth has been banished as truth is deemed to be relative to one’s own background and understanding. The culture today asserts that any philosophy, religion, or practice is as valid as any other as long as it doesn’t hurt anyone else, and it is tolerant of the beliefs of others.

Preference:

For previous generations, the modernism mindset ruled and so people grew up believing

that technology was good and to be trusted, medicine could overcome any problems

humanity faced, and together we could create a great future. However in these postmodern

times, technology is often not trusted let alone held up as the answer. AIDS and

other pandemics continue to defy the experts, and the scientific method has given way to

virtual reality. The concept of absolute and inherent truth has been banished as truth is

deemed to be relative to one’s own background and understanding. The culture today

asserts that any philosophy, religion, or practice is as valid as any other as long as it

doesn’t hurt anyone else, and it is tolerant of the beliefs of others.

How to manage Generation Y Listen to them and provide them with feedback Generation Y want to experience leadership as soon as possible Generation Y want to experience leadership as soon as possible Get them on the leading edge of what the organization is doing Encourage problem solving Make their work matter Do not reject Generation Y workers because they seem difficult to manage

Listen to them and provide them with feedback

Generation Y want to experience leadership as soon as possible

Generation Y want to experience leadership as soon as possible

Get them on the leading edge of what the organization is doing

Encourage problem solving

Make their work matter

Do not reject Generation Y workers because they seem difficult to manage

Generation Y—why worry? They live online They’ve been indulged College students embrace new media They are more socially conservative. They operate at high speed

They live online

They’ve been indulged

College students embrace new media

They are more socially conservative.

They operate at high speed

Projects for developing GenYES. bridging the experiences of Generation Y and the Silent Generation using the Internet : Description of the project Aims of the project Likely outcomes Project Plan

bridging the experiences of Generation Y and the Silent Generation using the Internet :

Description of the project

Aims of the project

Likely outcomes

Project Plan