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turntable.fm, SMASH summit Presentation

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product pulse by billy chasen turntable.fm Sunday, September 18, 2011
• First truly social music network. • 625,000+ users in little over 3 months. • 100% "word of mouth." turntable.fm Sunday, September 18, 2011
Where I pull inspiration from • Identifying offline behaviors that don't exist or suck online (turntable). • Being aware of times I can't find a tool online (chartbeat). • Wouldn't it be cool if… (be leery!). Sunday, September 18, 2011
• Identify what doesn't Fail fast work. • Listen to community, but don't let them build product (If I'd asked customers what they wanted, they would have said "a faster horse" - Henry Ford). Sunday, September 18, 2011
Fail signs • You (and others on team) stop using the product. • Metrics on everything, cohort analysis. • Don’t be the only one who doesn’t see the writing on the wall. • Trust your gut. Sunday, September 18, 2011
Common startup product errors Sunday, September 18, 2011
If I get written about on techcrunch and other blogs, I'm all set. Sunday, September 18, 2011
I need to be spammy to make it go viral. Sunday, September 18, 2011
I need to get one more feature in before launching. Sunday, September 18, 2011
I'm worried about spam, misuse and scaling issues. Sunday, September 18, 2011

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turntable.fm, SMASH summit Presentation

  • 1. product pulse by billy chasen turntable.fm Sunday, September 18, 2011
  • 2. • First truly social music network. • 625,000+ users in little over 3 months. • 100% "word of mouth." turntable.fm Sunday, September 18, 2011
  • 3. Where I pull inspiration from • Identifying offline behaviors that don't exist or suck online (turntable). • Being aware of times I can't find a tool online (chartbeat). • Wouldn't it be cool if… (be leery!). Sunday, September 18, 2011
  • 4. • Identify what doesn't Fail fast work. • Listen to community, but don't let them build product (If I'd asked customers what they wanted, they would have said "a faster horse" - Henry Ford). Sunday, September 18, 2011
  • 5. Fail signs • You (and others on team) stop using the product. • Metrics on everything, cohort analysis. • Don’t be the only one who doesn’t see the writing on the wall. • Trust your gut. Sunday, September 18, 2011
  • 6. Common startup product errors Sunday, September 18, 2011
  • 7. If I get written about on techcrunch and other blogs, I'm all set. Sunday, September 18, 2011
  • 8. I need to be spammy to make it go viral. Sunday, September 18, 2011
  • 9. I need to get one more feature in before launching. Sunday, September 18, 2011
  • 10. I'm worried about spam, misuse and scaling issues. Sunday, September 18, 2011