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turntable.fm, SMASH summit Presentation Presentation Transcript

  • 1. product pulse by billy chasen turntable.fmSunday, September 18, 2011
  • 2. • First truly social music network. • 625,000+ users in little over 3 months. • 100% "word of mouth." turntable.fmSunday, September 18, 2011
  • 3. Where I pull inspiration from • Identifying offline behaviors that dont exist or suck online (turntable). • Being aware of times I cant find a tool online (chartbeat). • Wouldnt it be cool if… (be leery!).Sunday, September 18, 2011
  • 4. • Identify what doesnt Fail fast work. • Listen to community, but dont let them build product (If Id asked customers what they wanted, they would have said "a faster horse" - Henry Ford).Sunday, September 18, 2011
  • 5. Fail signs • You (and others on team) stop using the product. • Metrics on everything, cohort analysis. • Don’t be the only one who doesn’t see the writing on the wall. • Trust your gut.Sunday, September 18, 2011
  • 6. Common startup product errorsSunday, September 18, 2011
  • 7. If I get written about on techcrunch and other blogs, Im all set.Sunday, September 18, 2011
  • 8. I need to be spammy to make it go viral.Sunday, September 18, 2011
  • 9. I need to get one more feature in before launching.Sunday, September 18, 2011
  • 10. Im worried about spam, misuse and scaling issues.Sunday, September 18, 2011