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Mauria Finley

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Mauria Finley

  1. 1. MAURIA FINLEY@mauriafinley
  2. 2. Citrus Lane is the trusted place parents go todiscover, buy, and share the best products fortheir little ones at each age and stage.
  3. 3. • Improve curation• Build collective experience• Create content• Let moms help each other
  4. 4. benefitsmoms
  5. 5. benefitsmomsHelps us doa better job
  6. 6. benefitsmomsHelps us doa better jobconsistentwith brand &mission
  7. 7. isn’t just marketing.SOCIAL
  8. 8. SOCIALis the veryESSENCEOf our brand.
  9. 9. SOCIALto excel atbe more than aMARKETER
  10. 10. Research & observe.
  11. 11. Kids change constantly.
  12. 12. MOMS• have lots of questions• want to help other moms• want to share their experience
  13. 13. Define what works,then authenticate.
  14. 14. Choose Your KPI’s
  15. 15. Measure by type andtiming
  16. 16. You are not theleader…allow others tobe.
  17. 17. It’s okay to makemistakes (if you fix them)
  18. 18. Allow the conversation,even if unfavorable.
  19. 19. Create flagbearers.
  20. 20. Create conversationwith engaging content.
  21. 21. Use content to build ahalo effect.
  22. 22. Create envy that leadsto desire.
  23. 23. Focus on the long game.
  24. 24. SOCIALmakes our business better
  25. 25. • listen to our moms• find the behaviors that work
  26. 26. • Test – Measure - Improve• Measure by type and timing
  27. 27. • Feedback Surveys• Facebook• Customer Service• Voting• Community• BoxesLISTEN: RESPOND:
  28. 28. • Choose mediums & cross-promote• Facebook as a quick and naturalpublishing platform• Encourage flagbearers• Leverage community for acquisition

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