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Issac Saldada, SendGrid @unSEXY August 9, 2012
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Issac Saldada, unSEXY Presentation
1.
unSEXY Starts @
Home: Building unSEXY Street Cred, One Developer at a Time Isaac Saldana, Co-‐founder
2.
Built by engineers
3.
smtpapi.com
4.
Demo
5.
Pain for CTOs
6.
Intros to CEOs
7.
Email markeGng confusion
8.
PosiGoning
9.
IntegraGon: SMTP vs
HTTP
10.
HTTP: Easy to
develop
11.
SMTP: Not many
libraries
12.
SMTP API: JSON
email header
13.
IPs
14.
Support: Zappos and
Rackspace
15.
Deliver = TesGmonials
16.
Parse API
17.
Partners
18.
Problems
19.
SMTP was UX
20.
sendgrid.com/api/mail.send.json
21.
Site UX
22.
Poor site UX
23.
Wrap up
24.
Thanks for listening
Isaac Saldana @isaldana isaac@sendgrid.com