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unSEXY	
  Starts	
  @	
  Home:	
  Building	
  unSEXY	
  
 Street	
  Cred,	
  One	
  Developer	
  at	
  a	
  Time	
  
                Isaac	
  Saldana,	
  Co-­‐founder	
  
Built	
  by	
  engineers	
  
smtpapi.com	
  
Demo	
  
Pain	
  for	
  CTOs	
  
Intros	
  to	
  CEOs	
  
Email	
  markeGng	
  confusion	
  
PosiGoning	
  
IntegraGon:	
  SMTP	
  vs	
  HTTP	
  
HTTP:	
  Easy	
  to	
  develop	
  
SMTP:	
  Not	
  many	
  libraries	
  
SMTP	
  API:	
  JSON	
  email	
  header	
  
IPs	
  
Support:	
  Zappos	
  and	
  Rackspace	
  
Deliver	
  =	
  TesGmonials	
  
Parse	
  API	
  
Partners	
  
Problems	
  
SMTP	
  was	
  UX	
  
sendgrid.com/api/mail.send.json	
  
Site	
  UX	
  
Poor	
  site	
  UX	
  
Wrap	
  up	
  
Thanks	
  for	
  listening	
  
	
  
Isaac	
  Saldana	
  
@isaldana	
  
isaac@sendgrid.com	
  

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