[500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes
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[500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

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Ivan Kirigin, CEO, Yesgraph

Ivan Kirigin, CEO, Yesgraph

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  • Full Name Full Name Comment goes here.
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  • Is there anything for mobile that works well? It seems like the only simple solutions listed here are for web. Is there something similar for my app that doesn't require referral codes or anything?
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  • If you want to do this for a mobile app, check out this Android/iOS SDK I built for handling user to user attribution through a unique, shareable URL that's created for each user. It tracks how many installs were generated from each link and adds a custom reward to the original and new user's balance for successful referrals. You can even measure k factor on the dashboard! It's really awesome: http://branchmetrics.io
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  • Ivan: Where is #18? I missed it during the preso and thought it was just me. But still missing here. ;)
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[500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes Presentation Transcript

  • 1. 27 Things Your Referral Program Needs To Win Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 2. 1 / 27 set expectations probably not immediately explosive plan on optimizing every component Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 3. 2 / 27 measure happiness ! ! ! NPS via promoter.io Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 4. 3 / 27 sharable tracking link Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 5. 4 / 27 reflect invite status Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 6. 5 / 27 symmetric bonus Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 7. 6 / 27 avoid money Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 8. 7 / 27 don’t be a downer Avoid telling people they’ve earned $0 or 0 credits Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 9. 8 / 27 call out the link Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 10. 9 / 27 add social sharing Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 11. 10 / 27 email Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 12. 11 / 27 bulk email Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 13. 12 / 27 local messaging services Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 14. 13 / 27 customize landing pages by inviter Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 15. 14 / 27 Deep link to custom mobile landing pages Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 16. 15 / 27 streamline registration by invitee Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 17. 16 / 27 track sharing source Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 18. 17 / 27 find comparable metrics participation rate = senders / actives spread rate = recipients / sender click rate = clicks / recipient registration rate = registrations / click product: registrations / actives viral coefficient Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 19. 19 / 27 test custom messages Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 20. 20 / 27 test positioning Give a Widget get a Widget Get extra Widget free Give the gift of Widgets Go anywhere, stay for less! Refer friends, get $X off your next Widget Get credit Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 21. 21 / 27 prompt in the product flow Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 22. 22 / 27 suggest invites Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 23. 23 / 27 top funnel == repeat messaging Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 24. 24 / 27 reminders of invitation status Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 25. 25 / 27 give credits for alt invite channels Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 26. 26 / 27 expect fraud Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 27. 27 / 27 test flows Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 28. 28 / 27 track others Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  • 29. Ivan Kirigin ! ivan.kirigin@gmail.com ! @ikirigin