[500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

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Ivan Kirigin, CEO, Yesgraph

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  • Is there anything for mobile that works well? It seems like the only simple solutions listed here are for web. Is there something similar for my app that doesn't require referral codes or anything?
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  • If you want to do this for a mobile app, check out this Android/iOS SDK I built for handling user to user attribution through a unique, shareable URL that's created for each user. It tracks how many installs were generated from each link and adds a custom reward to the original and new user's balance for successful referrals. You can even measure k factor on the dashboard! It's really awesome: http://branchmetrics.io
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  • Ivan: Where is #18? I missed it during the preso and thought it was just me. But still missing here. ;)
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[500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

  1. 1. 27 Things Your Referral Program Needs To Win Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  2. 2. 1 / 27 set expectations probably not immediately explosive plan on optimizing every component Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  3. 3. 2 / 27 measure happiness ! ! ! NPS via promoter.io Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  4. 4. 3 / 27 sharable tracking link Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  5. 5. 4 / 27 reflect invite status Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  6. 6. 5 / 27 symmetric bonus Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  7. 7. 6 / 27 avoid money Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  8. 8. 7 / 27 don’t be a downer Avoid telling people they’ve earned $0 or 0 credits Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  9. 9. 8 / 27 call out the link Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  10. 10. 9 / 27 add social sharing Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  11. 11. 10 / 27 email Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  12. 12. 11 / 27 bulk email Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  13. 13. 12 / 27 local messaging services Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  14. 14. 13 / 27 customize landing pages by inviter Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  15. 15. 14 / 27 Deep link to custom mobile landing pages Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  16. 16. 15 / 27 streamline registration by invitee Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  17. 17. 16 / 27 track sharing source Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  18. 18. 17 / 27 find comparable metrics participation rate = senders / actives spread rate = recipients / sender click rate = clicks / recipient registration rate = registrations / click product: registrations / actives viral coefficient Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  19. 19. 19 / 27 test custom messages Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  20. 20. 20 / 27 test positioning Give a Widget get a Widget Get extra Widget free Give the gift of Widgets Go anywhere, stay for less! Refer friends, get $X off your next Widget Get credit Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  21. 21. 21 / 27 prompt in the product flow Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  22. 22. 22 / 27 suggest invites Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  23. 23. 23 / 27 top funnel == repeat messaging Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  24. 24. 24 / 27 reminders of invitation status Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  25. 25. 25 / 27 give credits for alt invite channels Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  26. 26. 26 / 27 expect fraud Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  27. 27. 27 / 27 test flows Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  28. 28. 28 / 27 track others Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  29. 29. Ivan Kirigin ! ivan.kirigin@gmail.com ! @ikirigin

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