[500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

•

38 likes•17,690 views

500 Startups

Ivan Kirigin, CEO, Yesgraph

Internet

27 Things Your Referral
Program Needs To Win
Ivan Kirigin
ivan.kirigin@gmail.com
@ikirigin

1 / 27
set expectations
probably not immediately explosive
plan on optimizing every component
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

2 / 27
measure happiness
!
!
!
NPS via promoter.io
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

3 / 27
sharable tracking link
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

4 / 27
reﬂect invite status
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

5 / 27
symmetric bonus
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

6 / 27
avoid money
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

7 / 27
don’t be a downer
Avoid telling people they’ve earned $0 or 0 credits
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

8 / 27
call out the link
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

9 / 27
add social sharing
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

10 / 27
email
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

11 / 27
bulk email
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

12 / 27
local messaging services
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

13 / 27
customize landing pages by inviter
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

14 / 27
Deep link to custom mobile landing pages
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

15 / 27
streamline registration by invitee
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

16 / 27
track sharing source
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

17 / 27
ﬁnd comparable metrics
participation rate = senders / actives
spread rate = recipients / sender
click rate = clicks / recipient
registration rate = registrations / click
product: registrations / actives
viral coefﬁcient
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

19 / 27
test custom messages
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

20 / 27
test positioning
Give a Widget get a Widget
Get extra Widget free
Give the gift of Widgets
Go anywhere, stay for less!
Refer friends, get $X off your next Widget
Get credit
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

21 / 27
prompt in the product ﬂow
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

22 / 27
suggest invites
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

23 / 27
top funnel == repeat messaging
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

24 / 27
reminders of invitation status
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

25 / 27
give credits for alt invite channels
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

26 / 27
expect fraud
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

27 / 27
test ﬂows
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

28 / 27
track others
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

Ivan Kirigin
!
ivan.kirigin@gmail.com
!
@ikirigin

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[500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

1. 27 Things Your Referral Program Needs To Win Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

2. 1 / 27 set expectations probably not immediately explosive plan on optimizing every component Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

3. 2 / 27 measure happiness ! ! ! NPS via promoter.io Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

4. 3 / 27 sharable tracking link Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

5. 4 / 27 reﬂect invite status Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

6. 5 / 27 symmetric bonus Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

7. 6 / 27 avoid money Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

8. 7 / 27 don’t be a downer Avoid telling people they’ve earned $0 or 0 credits Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

9. 8 / 27 call out the link Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

10. 9 / 27 add social sharing Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

11. 10 / 27 email Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

12. 11 / 27 bulk email Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

13. 12 / 27 local messaging services Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

14. 13 / 27 customize landing pages by inviter Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

15. 14 / 27 Deep link to custom mobile landing pages Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

16. 15 / 27 streamline registration by invitee Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

17. 16 / 27 track sharing source Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

18. 17 / 27 ﬁnd comparable metrics participation rate = senders / actives spread rate = recipients / sender click rate = clicks / recipient registration rate = registrations / click product: registrations / actives viral coefﬁcient Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

19. 19 / 27 test custom messages Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

20. 20 / 27 test positioning Give a Widget get a Widget Get extra Widget free Give the gift of Widgets Go anywhere, stay for less! Refer friends, get $X off your next Widget Get credit Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

21. 21 / 27 prompt in the product ﬂow Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

22. 22 / 27 suggest invites Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

23. 23 / 27 top funnel == repeat messaging Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

24. 24 / 27 reminders of invitation status Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

25. 25 / 27 give credits for alt invite channels Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

26. 26 / 27 expect fraud Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

27. 27 / 27 test ﬂows Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

28. 28 / 27 track others Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

29. Ivan Kirigin ! ivan.kirigin@gmail.com ! @ikirigin

[500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

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