27 Things Your Referral
Program Needs To Win
Ivan Kirigin
ivan.kirigin@gmail.com
@ikirigin
1 / 27
set expectations
probably not immediately explosive
plan on optimizing every component
Ivan Kirigin ivan.kirigin@gm...
2 / 27
measure happiness
!
!
!
NPS via promoter.io
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
3 / 27
sharable tracking link
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
4 / 27
reflect invite status
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
5 / 27
symmetric bonus
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
6 / 27
avoid money
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
7 / 27
don’t be a downer
Avoid telling people they’ve earned $0 or 0 credits
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
8 / 27
call out the link
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
9 / 27
add social sharing
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
10 / 27
email
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
11 / 27
bulk email
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
12 / 27
local messaging services
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
13 / 27
customize landing pages by inviter
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
14 / 27
Deep link to custom mobile landing pages
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
15 / 27
streamline registration by invitee
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
16 / 27
track sharing source
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
17 / 27
find comparable metrics
participation rate = senders / actives
spread rate = recipients / sender
click rate = click...
19 / 27
test custom messages
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
20 / 27
test positioning
Give a Widget get a Widget
Get extra Widget free
Give the gift of Widgets
Go anywhere, stay for l...
21 / 27
prompt in the product flow
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
22 / 27
suggest invites
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
23 / 27
top funnel == repeat messaging
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
24 / 27
reminders of invitation status
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
25 / 27
give credits for alt invite channels
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
26 / 27
expect fraud
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
27 / 27
test flows
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
28 / 27
track others
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
Ivan Kirigin
!
ivan.kirigin@gmail.com
!
@ikirigin
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[500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

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Ivan Kirigin, CEO, Yesgraph

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  • Is there anything for mobile that works well? It seems like the only simple solutions listed here are for web. Is there something similar for my app that doesn't require referral codes or anything?
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  • If you want to do this for a mobile app, check out this Android/iOS SDK I built for handling user to user attribution through a unique, shareable URL that's created for each user. It tracks how many installs were generated from each link and adds a custom reward to the original and new user's balance for successful referrals. You can even measure k factor on the dashboard! It's really awesome: http://branchmetrics.io
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  • Ivan: Where is #18? I missed it during the preso and thought it was just me. But still missing here. ;)
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[500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

  1. 1. 27 Things Your Referral Program Needs To Win Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  2. 2. 1 / 27 set expectations probably not immediately explosive plan on optimizing every component Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  3. 3. 2 / 27 measure happiness ! ! ! NPS via promoter.io Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  4. 4. 3 / 27 sharable tracking link Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  5. 5. 4 / 27 reflect invite status Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  6. 6. 5 / 27 symmetric bonus Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  7. 7. 6 / 27 avoid money Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  8. 8. 7 / 27 don’t be a downer Avoid telling people they’ve earned $0 or 0 credits Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  9. 9. 8 / 27 call out the link Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  10. 10. 9 / 27 add social sharing Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  11. 11. 10 / 27 email Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  12. 12. 11 / 27 bulk email Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  13. 13. 12 / 27 local messaging services Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  14. 14. 13 / 27 customize landing pages by inviter Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  15. 15. 14 / 27 Deep link to custom mobile landing pages Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  16. 16. 15 / 27 streamline registration by invitee Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  17. 17. 16 / 27 track sharing source Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  18. 18. 17 / 27 find comparable metrics participation rate = senders / actives spread rate = recipients / sender click rate = clicks / recipient registration rate = registrations / click product: registrations / actives viral coefficient Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  19. 19. 19 / 27 test custom messages Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  20. 20. 20 / 27 test positioning Give a Widget get a Widget Get extra Widget free Give the gift of Widgets Go anywhere, stay for less! Refer friends, get $X off your next Widget Get credit Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  21. 21. 21 / 27 prompt in the product flow Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  22. 22. 22 / 27 suggest invites Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  23. 23. 23 / 27 top funnel == repeat messaging Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  24. 24. 24 / 27 reminders of invitation status Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  25. 25. 25 / 27 give credits for alt invite channels Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  26. 26. 26 / 27 expect fraud Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  27. 27. 27 / 27 test flows Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  28. 28. 28 / 27 track others Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  29. 29. Ivan Kirigin ! ivan.kirigin@gmail.com ! @ikirigin

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