Technical writers love the written word. Perhaps, we love it a little too much? We need to ask ourselves is the written word the best thing for documentation? Is it the best thing for us as an industry, and is it the best thing for you as a content developer. This presentation takes a look at why we are so focused on the written word, and present a few ideas about better ways for us to deliver our message to the end user in a way that increases customer satisfaction. What can we as documentation professionals learn from just observing the world around us, and how people communicate. What is the impact of new Web2.0 technology and social networks, and how they will change the way we need to view documentation design, distribution and usage.