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5 Steps to Make Executives Love Content Development

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Alan Porter
Alan Porter
Technology
1 of 21
Five Ways to Make Executives Love Content Development By Alan J. Porter 4Js Group LLC @alanjporter / @4jsgroup
WHAT DOES YOUR COMPANY DO? © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
1. Creates Something – a Product or Service – R&D © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
2. Tells people about it - Marketing © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
3. Get’s people to buy it - Sales © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
4. Collects the money for it - Finance © 4Js Group LLC - 2102 @alanjporter / @4jsgroup
5. Creates Content - ??? © 4Js Group LLC - 2102 @alanjporter / @4jsgroup
If Content is a Strategic Asset we need…. © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
FIVE WAYS TO HELP YOUR EXECUTIVES APPRECIATE CONTENT AS A STRATEGIC ASSET. © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
1. Change Attitudes © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
2. Realize What Exactly it is that You and Your Team Do. © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
Create Leverage © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
3. Tell a Good Story © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
Talk the Right Language © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
4. Offer Your Services for Fun & Profit © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
© 4Js Group LLC - 2012 @alanjporter / @4jsgroup
Consider different approaches © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
5. Hook an Executive Sponsor © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
© 4Js Group LLC - 2012 @alanjporter / @4jsgroup
Contact Information • Content Strategy – Email: ajp@4jsgroup.com – Web: TheContentPool.com – Twitter: @4jsgroup – Facebook: Facebook.com/4JsGroup • General Writing – Email: alan@alanjporter.com – Web: AlanJPorter.com – Twitter: @alanjporter – Facebook: Facebook.com/AlanJPorterWriter

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5 Steps to Make Executives Love Content Development

  • 1. Five Ways to Make Executives Love Content Development By Alan J. Porter 4Js Group LLC @alanjporter / @4jsgroup
  • 2. WHAT DOES YOUR COMPANY DO? © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
  • 3. 1. Creates Something – a Product or Service – R&D © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
  • 4. 2. Tells people about it - Marketing © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
  • 5. 3. Get’s people to buy it - Sales © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
  • 6. 4. Collects the money for it - Finance © 4Js Group LLC - 2102 @alanjporter / @4jsgroup
  • 7. 5. Creates Content - ??? © 4Js Group LLC - 2102 @alanjporter / @4jsgroup
  • 8. If Content is a Strategic Asset we need…. © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
  • 9. FIVE WAYS TO HELP YOUR EXECUTIVES APPRECIATE CONTENT AS A STRATEGIC ASSET. © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
  • 10. 1. Change Attitudes © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
  • 11. 2. Realize What Exactly it is that You and Your Team Do. © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
  • 12. Create Leverage © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
  • 13. 3. Tell a Good Story © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
  • 14. Talk the Right Language © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
  • 15. 4. Offer Your Services for Fun & Profit © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
  • 16. © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
  • 17. Consider different approaches © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
  • 18. 5. Hook an Executive Sponsor © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
  • 19. © 4Js Group LLC - 2012 @alanjporter / @4jsgroup
  • 20.
  • 21. Contact Information • Content Strategy – Email: ajp@4jsgroup.com – Web: TheContentPool.com – Twitter: @4jsgroup – Facebook: Facebook.com/4JsGroup • General Writing – Email: alan@alanjporter.com – Web: AlanJPorter.com – Twitter: @alanjporter – Facebook: Facebook.com/AlanJPorterWriter

Editor's Notes

  1. The answer is that it doesn’t matter what product or service you have – every company does FIVE things.
  2. Your content is your company's biggest hidden asset. Make senior management aware of its value – and the need for high level investment.
  3. The strategic planner The muscle – the get things done The grifter – the sociologist The thief – systems analyst The hacker – technology Cross functional team that gets results.